Ben Craven Email & Phone Number

United Kingdom

• Currently working on:
• Real-time Data
• Music rights data model
• Scaled licensing & contracts solutions with downstream operational automation
• External data-lake integrations for the industry.

• Initiated a New Music Rights Data Model: Started drafting requirements for a new music rights data model, focusing on how we store, apply, and report on music rights. This multi-year project requires cross-functional.
• Led a Global Team of 12: Oversaw a team of up to 12 professionals across the UK, US, and India, focusing on data ingestion and reporting processes related to content and royalties. Fostered collaboration and.
• Technical Lead in Licensing Deal Negotiations: Played a key role in negotiating our most valuable licensing agreements from a technical standpoint. Ensured all technical requirements were accurately assessed and.
• Content Quality Index: Oversaw a project aimed at measuring the quality of content from inbound rights holders through the supply chain, creating a quality index that enhanced our ability to evaluate and prioritise.
• Expanded Spam and Bot Detection Systems: Led the expansion of our spam and bot detection systems to cover more ByteDance music services, ensuring data integrity and protecting revenue streams across the platform.

London, United Kingdom

• Key Role in Record Label Deal Negotiations: Represented ByteDance’s technical capabilities in major record label negotiations, ensuring deals reflect our strengths and utilizing our platform to secure favorable terms.
• Built the Royalty & Insights Platform from the Ground Up: Designed and launched a full-scale Royalty and Insights reporting platform that automates the creation, validation, and distribution of tens of thousands of.
• Kickstarted Industry Reporting for ByteDance Products: Established reporting formats for licensing agreements, enabling TikTok, Douyin, and Resso to deliver industry-standard reports for the first time, bringing.
• Led a Global Team Supporting Business Development: Built and led a team of five data and reporting specialists managing internal and external data requests, providing insights that support business development and.
• Built a Scalable Data Warehouse & Reporting Infrastructure: Designed and implemented a data warehouse with pipelines into a ClickHouse OLAP platform, giving BD teams easy access to music performance and deal insights.
• Ensured Integrity in Industry Reporting: Developed systems to detect and remove spam, bot, and suspicious activity in music delivery data, safeguarding the integrity of industry reports and ensuring only legitimate.

• Technical Partner Support
• Supported music partners (labels, publishers, and artists) in adopting YouTube’s suite of tools, such as Content Manager and Creator Studio, to optimize content management.
• Conducted complex data analysis on rights holder conflicts, resolving issues and ensuring accurate content ownership and revenue distribution.
• Set up bespoke data pipelines for labels, directly connecting our data to their cloud platforms for enhanced analytics and reporting on their catalogue's performance.Product Feature Feedback and Enhancement
• Worked closely with internal Product and Engineering teams to provide partner feedback on YouTube Music features, advocating for product improvements based on real-world partner needs.
• Go between from Engineering and Business teams to ensure that critical issues or feature development is effectively communicated.

London, United Kingdom

• Led livestream production in a “Technical Director” capacity, working closely with content creators, production teams, and outside broadcast companies to deliver some of the internet's biggest livestream events.BT Sport
• Directed livestreams for UEFA Champions League & Europa League Finals (2016-2018), leading testing for the first 4K sporting event on YouTube in 2017 (Real Madrid vs. Juventus).
• Partnered with the BT Sport team to pitch and secure rights for subsequent UCL and ELF seasons (2018+).
• Tested SCTE-35 for Dynamic Ad-Insertion (DAI) across multiple live events, improving ad capabilities.
• Oversaw capacity planning with infrastructure, ISP, and CDN teams to ensure smooth, scalable streams.Creator Events
• Supported record-breaking PPV event, KSI vs. Logan Paul, the largest amateur boxing match on YouTube.

London, United Kingdom

• Supporting UK Music Partners: Worked with labels, publishers, chart partners, and creators to maximize their use of YouTube's tools and services, including:
• YouTube Creator Studio, Content Manager
• DDEX ingestion and Rights Management
• YouTube APIs for efficient content managementBusiness Support for YouTube Red & YouTube Music Launch: Provided critical support for launching YouTube Red (now YouTube Music), helping to bridge content management needs.
• Secured headcount to create a “Content Tools” product and engineering team within YouTube’s Content Org.
• Prototyped tools and automated workflows with Python and AngularJS on GCP/AppEngine, optimizing internal processes.

Bournemouth, United Kingdom

Led the Development for 200+ Labels: Managed the creation of a direct-to-fan e-commerce and fulfilment platform for over 200 independent record labels, including artists like James Blake, Disclosure, Burial, Martyn, and Skream & Benga.Oversaw Requirements Gathering: Took charge of gathering requirements and writing specifications, working hand-in-hand with.