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Experienced Marketer with a demonstrated history of developing brands that drive awareness, convert leads and delight customers. Skilled in Adobe Creative Suite, Hubspot, Market Research, Management, branding, photography, advertising and Direct Marketing. Strong marketing professional with a Bachelor of Science focused in Marketing from the Kelley School of Business at Indiana University Bloomington.
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Marketing Operations Project ManagerBcforward Apr 2021 - PresentIndianapolis, In, Us -
Marketing DirectorHy-Pro Filtration Apr 2017 - Aug 2020Anderson, In, UsDirect the creative team responsible for the global Hy-Pro brand through video, graphic design, photography, marketing literature, trade shows, and inbound marketing. Redevelop and optimize the buyer journey using inbound marketing through Hubspot and proprietary CMS/database software to generate the highest quality leads and channel through the marketing pipeline to convert to salesDirect the hiring, training, and performance evaluations and manage daily activities of marketing staffIdentify, develop, and evaluate marketing strategy based on market knowledge, established objectives, internal and external customer feedback, and brand goalsManage departmental budget across advertising, promotional materials, research and development, and training to maximize return on investment -
Marketing ManagerHy-Pro Filtration Jun 2016 - Apr 2017Anderson, In, UsIdentified, developed, and evaluated marketing strategy based on market knowledge, established objectives, internal and external customer feedback, and brand goalsDirected the hiring, training, and performance evaluations and manage daily activities of marketing staffCoordinated marketing activities to promote products and brand across print and digital media, sales and training materials, and corporate relationsDesigned updated brand assets to modernize company across website, print, email, social media, case studies, product videos, and all other outlets
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Marketing Design And Publishing ManagerHy-Pro Filtration Aug 2014 - Jun 2016Anderson, In, UsLead designer for Hy-Pro brand assets and marketing materials including product literature, website, print and digital advertising content, trade show and promotional materials.Directed comprehensive rebrand of company across website, mobile application and all marketing materials in order to reposition brand promise to maintain customer centric initiatives and continually evolve and showcase the business as a global power within the industry. Manage case study and new product literature publications including compiling and utilizing data to achieve greatest reach in new and existing markets.Lead copywriter and editor for all marketing materials, product literature, case studies, and website.
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Marketing AssistantHy-Pro Filtration Aug 2012 - Aug 2014Anderson, In, UsInitiated comprehensive rebrand of company to reposition brand promise and improve brand recognition as well as evolve company from small business to global power within the industryAssumed role of sole graphic designer for comprehensive rebranding of company across product literature, digital and print advertising, social media, website, and promotional materialsGraphically designed complete product launch across print and digital media and trade show promotions leading to the largest spike in sales leads and website traffic in company historyCreate and tailor print and web advertisements published in worldwide industry specific trade publications for print and digital distribution through Adobe Photoshop, InDesign, and IllustratorPhotograph products, enhance, edit, and isolate images for use in literature and promotional materials
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Front Desk StaffBob’S Gym, Llc Dec 2007 - Dec 2011Enhance member experience by initiating and building relationships as well as assisting with any requestsCoordinate merchandise inventory transfers between gym locations Expand on interpersonal and verbal communication skills by consistently interacting with clients of numerous socioeconomic, ethnic, and cultural demographics
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Marketing And Conservation InternVectren Energy Corporation Jun 2011 - Aug 2011UsAssisted lead graphic designer with ideation, creation, and edits of advertisements, bill inserts, and various publications through Adobe Creative Suite to bolster company brand equity and reach customer base across Indiana and OhioCreated newsletters and invitations to aid local non-profit organizations reach target audienceDeveloped and negotiated integrated marketing promotions and advertisements purchases for four cities and numerous publications maximizing advertisement coverage through $105,000 budget
Ben Crow Skills
Ben Crow Education Details
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Indiana University BloomingtonMarketing
Frequently Asked Questions about Ben Crow
What company does Ben Crow work for?
Ben Crow works for Bcforward
What is Ben Crow's role at the current company?
Ben Crow's current role is Marketer | Creative.
What is Ben Crow's email address?
Ben Crow's email address is be****@****ion.com
What is Ben Crow's direct phone number?
Ben Crow's direct phone number is +131784*****
What schools did Ben Crow attend?
Ben Crow attended Indiana University Bloomington.
What skills is Ben Crow known for?
Ben Crow has skills like Advertising, Marketing, Social Media, Adobe Creative Suite, Microsoft Office, Integrated Marketing, Powerpoint, Indesign, Newsletters, Microsoft Excel, Event Planning, Marketing Communications.
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