Led product marketing and marketing functions for SaaS based, AI driven, identity verification company. Developed and executed Pindrop’s brand voice, owned pipeline revenue targets and GTM strategy. Responsible for content generation and deriving clear customer stories and value proposition from complex technical concepts. Led the company through multiple product launches, geographic expansion, and identified new market opportunities to pursue. Direct manager of 3 Product Marketing Managers and interim marketing leader for a 7 person team heading all go-to-market aspects, field events, and demand generation.● Restructured the company’s sales enablement program and ongoing competitive intelligence program which increased sales onboarding times, increased lead conversions and improved closed rates in competitive situations by 48%.● Developed company’s annual fraud report, a thought leadership report on voice threats, the organization's largest demand generation content driver, contributing to engagement on 80% of all new leads● Identified and captured leadership position in IVR Security marketing with 2021 product launch, driving $40M in verified sales accepted pipeline prior to product launch.● Developed Pindrop’s brand voice and owned production of materials from on-stage presentations, webinars, developing sales programs, and maintaining a 4x multiple of verified pipeline during tenure.

Joined Navman Wireless as Global launch manager, a global provider in SAAS telematics. Developed and executed launch strategy and product messaging for new subscription platform. Directed both US and Mexico regions on profitability, customer acquisition, and new product roll out. Managed global launch process for new SAAS platform, subscription business intelligence service, new hardware rollouts, and add on services to existing platform. Redefined product launch process and stage gate product reviews, develop business cases for new product or industry opportunities. Worked across the organization on new product development and launch, lifecycle management and customer outreach.

Recruited by Amazon to help define product development roadmap for Compute platform and help shape product messaging and positioning strategy. Responsible for outbound communications, launches, and customer feedback. Launched several new products including the 1st and 2nd fastest growing product in AWS history.● Led launch support for all 8 AWS global regions.● Initiated Voice of the customer research program, leveraging Qualtrix, zeroing on user preferences.● Implemented new product feature request queuing system and reduced customer contact turnaround from weeks to minutes with great results to drive product roadmap.

Recruited to help reshape DYMO’s product marketing strategy shifting from consumer to commercial focus with specialization in select vertical markets. Lead new product development efforts for emerging business group and go-to-market strategy for Newell Rubbermaid's Technology Division, including managing product launches, cultivating partner relationships, and building brand value and awareness.

Product Manager of 3 product/service lines for IBM Security Division. Provided marketing direction and support for Data Security Services, Identity and Access Management Services, and Physical Security Services. Drove continuous improvement in messaging, positioning, and strategy focused on improving sales opportunities, volume, and profitability. Conducted market and sales pipeline analysis as well as a sales progression training program and several email campaigns. Promoted cross organizational sales plays, while providing sales training as well as collateral design, planning, and production for 4 major product launches. Collaborated on wire frames and projects by managing the creative work ties in with launches or press releases. Selected for interviews as Industry subject matter expert for 5 magazine articles and web casts.

Identified and focused development of the retail sector while serving as the first retail marketing manager.Planned and executed retail security conference for more than 70 C-level decision makers and prospective clients from around the world that dramatically improved brand awareness and sales. Brought in top names from industry including the President of Payment Card Industry Council, and the VP of American Express.-Boosted sales revenues for sector from $15.8M (2006) to more than $30M (2007)

Responsible for marketing collateral for existing and newly launched video conference networking products. Produced sales training videos and customer facing multimedia tools. Primary analyst for sales and finance reports for quarterly submission direct to CEO as well as redesigning both internal and external websites for improved navigation and ease of search. Results and Contributions: • Redesigned and automated quarterly reporting tool and reduced analysis time from 4 weeks to 3 days with improved accuracy and detail. • Spearheaded division’s first use of search engine optimization, resulting in significant increase in web traffic and leads. • Maintained Siebel sales configuration tool for entire company including help desk responsibilities.