Bency Mcclain Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

Served as the marketing and business development advisor to the executive team of several business units for a Top 100 law firm. -- Collaborated with senior leadership to implement the business development strategy for key service areas across four different markets, which increased cross-selling of services to clients and prospects.-- Strengthened firm capabilities as a client solution provider by identifying opportunities through research and competitive intelligence analysis, and developing working groups based on industry sector and practice trends.-- Oversaw the marketing and sales cycle, including the annual marketing and business plan process, attorney coaching, strategy discussions to develop tailored pitches and RFPs, and lead tracking. -- Served as the DC office representative for marketing initiatives, lateral attorney onboarding, events and networking opportunities. Negotiated annual client entertainment contracts with the Washington Nationals and the Verizon Center.-- Worked with web and social media specialists to manage website, blog, LinkedIn training and coaching, PPC advertising, email marketing campaigns and reporting of metrics from Google and content aggregators. -- Increased leads by organizing 60+ annual events ranging from 15-200 attendees, including the annual employment law summit to showcase emerging legal issues. Progressively increased turnout at summit from year to year.-- Identified speaking engagement opportunities for attorneys and recruited high-profile individuals as keynote speakers for major conferences.-- Coordinated with internal communications team and PR agency to outline key legaldevelopments and experts to position with the media. -- Created monthly reports of all marketing and business development activities and presented findings at relevant meetings.

Washington D.C. Metro Area

Collaborated with the Senior Marketing Manager to establish the first marketing department for a 60+ attorney law firm that is nationally recognized for its expertise in tax, political law, employee benefits, estate planning and litigation. -- Supported marketing and public relations efforts for senior partners such as former IRS Commissioner and firm founder; former Director of Exempt Organizations of the IRS and head of the Exempt Organizations practice; and former FEC Chairman and head of the Political Law practice.-- Oversaw the implementation of marketing communications plans for various service areas, including the design and development of a new website, which resulted in an increase in total visits by 33% in the last six months of calendar year compared to the prior period. -- Contributed to media relations efforts by vetting media inquiries, identifying experts, coordinating interviews and outlining priorities to public relations firm, resulting in increased visibility and gaining over 100 new tax litigation clients.-- Managed the award submissions process, which contributed to an increase of 58% in attorney rankings in Chambers USA and 47% in the Best Lawyers in America over a three-year period. Increased attorney rankings by 30% in The Legal 500 and attained recognition of Employee Benefits practice compared to prior year. -- Supervised vendor relations and projects, resulting in the successful production of approximately 75 print and online marketing materials.

Washington D.C. Metro Area

Oversaw the team and marketing activities for a high-profile trade association that represents the international interests of U.S. dairy producers, processors, exporters, and traders. -- Administered marketing plans and $1.2 million budget for the Caribbean, Latin America, and the EU dairy export programs. -- Managed executive meetings, trade shows, and overseas trade seminars, showcasing U.S. dairy products in markets such as Mexico, St. Maarten, Dominican Republic, and Trinidad. -- Supervised the local team in Mexico, Caribbean, and EU with program implementation.

Ba, Psychology

Ma, Global Communication

Certificate In Social Media Management

Coursework included Policies and Procedures to Manage Risk; Measuring and Calculating ROI for Social Media; and Social Media Strategies.