Led and coached a cross-platform product design team to create delightful and impactful digital experiences with measurable ministry impact.Contributed to leadership in a digital team, driving significant growth in mobile and web experiences through clear business and product outcomes, along with validated and tested user experiences.Provided high-level creative direction across creative and content teams. establishing standards for visual design and user experience.Led and collaborated across teams to align on vision, user journeys, customer journeys, and product outcomes.Led, presented, and championed the implementation of mobile and web tools in ministry applications, enhancing reach, conversion, and retention of attenders, volunteers, and givers in our church.Facilitated the build and migration of the primary website into a new Content Management System, establishing standards for design systems and page/content design.

Curated design for all digital church attender experiences, spanning websites, web apps, mobile apps, TV apps, and smart speaker apps.Led end-to-end design projects, defining business goals, understanding user behavior, and crafting low to high-fidelity prototypes.Implemented and maintained design systems to promote consistency and scalability across various product lines, enhancing brand coherence and user experience.Presented innovative design solutions to leadership, driving forward creative initiatives and strategic directions.Recruited and coached contract and volunteer designers to scale the design output and excellence of the team, while providing clear creative direction.Provided coaching and mentorship to new designers and interns, fostering a collaborative and growth-oriented team culture.Contributed to a paradigm shift in research and product culture, influencing positive changes in processes for the entire team.Led as the primary designer for the inaugural product team, collaborating with a cross-functional product trio to formulate strategic solutions aimed at enhancing adoption, conversion, and retention in donation experiences.

In this role, I set new standards and achieved significant milestones. My focus was on managing and coordinating multi-channel marketing campaigns to broaden the church's reach.Key Responsibilities:Defined marketing plans and budgets for sermon series and new campus launches.Coordinated across teams to gather creative assets.Executed and optimized Facebook, Google, and other digital advertising campaigns.Coordinated with vendors for media buying and externally managed campaign channels.Drove innovation in marketing tools and strategies for the organization.Notable Achievements:Proposed and piloted an all-digital campaign, saving time and money while increasing web traffic by over 30% and providing new trackable metrics.Contributed to planning a multiphase marketing strategy for building awareness, acquiring contacts, and fostering community in potential new church locations.

During my 7-month leadership development internship program, I was groomed and mentored spiritually, personally, and professionally. Alongside personal growth, I contributed design expertise to the Open Network team at Life.Church, dedicated to empowering pastors and church leaders worldwide with free resources, training, community, and apps.Highlights:Led a rebrand for the Open Network during a vision and scope redefinition, aligning our church resource platform with our network of partner churches.Contributed to the design of the new website marketing pages and back-office admin interfaces.Learned and engaged in hands-on coding front end webpages in a Ruby-on-Rails environment.Designed and executed a large-scale email marketing campaign reaching over 300,000 contacts for a successful brand and product launch.

As one of four graphic designers on an in-house marketing team, I played a key role in print and digital design for B2B marketing campaigns targeting community financial institutions. Responsibilities encompassed contributing to campaign creative strategy, researching new print pieces, graphic design, coordinating with printers, and designing landing pages and email campaigns. Additionally, I contributed to the branding and creative direction of the annual conference, creating multi-channel graphic elements for the event, spanning signage, environmental installations, presentations, accessories, and print pieces.An accomplishment in this role was that I helped design and create an award-winning packaging design marketing piece, that was not only acknowledged for it's design, but highly regarded as an effective tool for our sales team.