Recruited to provide the transformational leadership critical to steering the business in the right direction, stepping in and immediately identifying opportunities for improvement, closing procedural gaps, eliminating operational redundancies, and devising a go-forward strategic business plan. Assesed talent strengths and needs in order to to fuel critical staff decisions. Recruited new team members to support culture-shaping initiatives. Built the operating budget ($500K+) and developed plans for allocation, capitalizing on opportunities to extend reach by uncovering major cost reduction initiatives. Product Manager on all releases and projects.★ Directed the day-to-day running of the business from a fiscal management, human resources, and operational perspective. Instituted the goals and performance measures key to evaluating successes and growth opportunities.★ Created a sound and scalable HR infrastructure by developing solid recruitment practices. Uncovered opportunities to streamline benefit plans which reduced benefit expenses by 37%, while maintaining competitiveness in the market.★ Designed and execute radio, marketing, digital, and sales plans to promote new media, artist development, and secure value-added publicity, liaising directly with label promoters and key internal and external stakeholders to fuel success.★ Lead an 8-person team in achieving key performance targets, deploying processes to evaluate performance, provide constructive feedback, and ensure the identification and sharing of best practices enterprise-wide.

Created and implemented marketing and promotional strategies within the Alternative Distribution Alliance (ADA) arm of Warner Music Group, working diligently to secure airplay for AAA (Album Adult Alternative) and Modern Rock label artists. Planned and executed product launches from concept to hindsight analysis, building the relationships with radio outlets critical to increasing coverage and executing promotional activities. Built, led, and coached a team of outsourced promotion support—based around the country—to thoughtfully execute high-impact regional promotions. Developed, managed, and allocated budgets to optimize reach throughout the project rollout and release process.★ Increased ADA revenue 39% by expanding programming, developing and executing highly successful promotional campaigns, leading a notional outsourced team in regional implementation, and allocating financial resources thoughtfully.★ Developed media plans with a concentration on reaching key market demographics with a unique understanding of targeting audiences which resulted in growing the artists' reach in each targeted market.★ Managed multiple active projects with 50-75 labels in this niche area of Warner Music Group, working with artists who remain on an independent label yet have access to major label services such as branding and distribution.

Innovated, developed, and executed regional radio promotions—across a 6-state territory—for platinum, stadium-selling artists, orchestrating comprehensive campaigns including promo tours, station visits, on-air performances, interviews, and meet and greets. Maintained leading awareness of the changes in the music industry landscape and the impact on the promotion of artists, engaging a multi-channel promotional strategy to promote artists, secure airplay, and break new bands.★ Drove chart success at the Rock, Top 40, and Hot AC formats for up-and-coming and chart-topping artists and bands such as Jason Mraz, Nickelback, Korn, Panic at the Disco, Wiz Khalifa, Hunter Hayes, Paramore, and Slipknot.★ Identified creative and compelling opportunities to promote artists and music by establishing relationships with key influencers and decision makers, amassing market expertise, and creating unique radio promotions.★ Partnered with cross-functional stakeholders to coordinate artists’ schedule and arrange interviews and promotional appearances, handling all related logistical and administrative aspects to ensure seamless event execution.★ Collected, analyzed, and disseminated key performance indicators (KPIs) to measure regional campaign effectiveness, playing a key role in shaping label and artist priorities, promotional plans, and future performance expectations.★ Collaborated with national teams to implement regional promotions with consistency, implementing major campaigns at the local and regional levels to drive awareness, attention, and the air-play to fuel revenue growth.

★ Hired immediately upon graduation—following three years of internships with RCA Records—and placed in the Detroit and Los Angeles regions to promote artists through merchandising, inventory management, and promotions.