Doctor of Philosophy - PhD in International Tourism (Universidad Anáhuac México). Master degree in Economic Development (U. of Pittsburgh). Master degree in Public Policy (ITAM). Bachelors Degree in Economics (UDG).Specialist in corporate and government affairs in the tourism sector. Economist, with doctoral studies (PhD in competitiveness and tourism sustainability) and master's degree (public policy, marketing and economic development). Design and evaluation of corporate and governmental communication strategies based on competitive intelligence and public relations models. More than 30 years of experience in the federal government, private sector and international organizations, of which 12 years specialized in tourism (Mexico's Ministry of Tourism and Mexico's Tourism Promotion Board). Extensive experience in tourism promotion and representation in countries such as Mexico, USA, and Japan. Frequent participation as speaker in seminars, congresses and conventions and collaborator in radio and TV programs specialized in tourism and marketing.Top management positions in areas of the Mexican Federal Gov. and Private SectorPresident of ADNOVA, Strategic Communication (Ad Nova)General Director of Regulatory Improvement / Mexican Ministry of Tourism (SECTUR)General Director of the Mexican Self Regulatory Advertising Council (CONAR)Chief Adviser to the Under Secretary for Promotion of the Mexican Ministry of Tourism (SECTUR) VP of Marketing of the Mexico Tourism Board (CPTM)