• Develop Ally’s social marketing strategy in partnership with our digital marketing agency and line of business.• Manage blog content calendar, coordinating with product marketing, marketing content management, PR, customer service and other related functions. • Lead quarterly content and initiative planning sessions with agency partners, developing programs that will increase visibility and awareness for the Ally brand. • Work with SEO team on optimization of content for search objectives. • Coordinate with content management on broader initiatives that cross SEO, email, social and onsite marketing functions.• Develop and leverage influencer network & programs to build relationships with third-party content providers.

- Develop and execute mobile tablet based applications to support the sale of Ally Dealer Insurance products- Manage the online marketing assets for both auto consumers and dealers on the Ally.com sites- Manage and develop the full mortgage experience online including; application capture, the fulfillment process, status updates and alerts, secure document transfer, online closings, and all the supporting content.

• Support the largest online deposits product in both revenue and volume• Lead a comprehensive site redesign to update usability, content, and sales production• Increased start rates for online checking products 20% within first year• Increased online deposits sales by over 6,000 units, and revenue by more than $2,000,000• Site redesign efforts got Wachovia Checking pages ranked #1 in Forrester 2008 US Bank Public Website Rankings• Lead online implementation of Customer Referral program, a $30 million dollar program with over 500,000 in sales annually• Lead implementation of an interactive Guided Selling tool driving an additional 4,337 deposits sales units annually

•Manage a network of over 7,000 real estate agents•Incorporate real estate agents into LendingTree’s brand and lead generation partners•Design and lead the build on an entirely new CRM platform that involves everything from email creation to billing and lead maintenance and delivery•Spearhead development of new tools and enhancements that will enable our real estate agents to service consumers more efficiently and effectively•Participate in redesign and building out of our partner base and current websites used to service the consumer and drive lead volume to our agent partners•Meet monthly volume goals specific to geography, while maintaining and lowering our acquisition and marketing costs•Work on the team to redesign our main volume website to better understand and service the real estate consumer while significantly improving revenue and quality of volume•Current year-to-date enhancements have reduced cost by $250K per month and increased revenue by $180K per month