- quadrupled website traffic and inbound leads in 6 months adding over £300k of potential MRR to the pipeline- repositioned mpro5 as ‘the process management app’ to focus and clarify our offering- changed messaging to focus on pain points we address and the benefits of mpro5, not the features- switched to an ‘always on’ approach to marketing rather than short tactical executions keeping us front of mind with our target audience – when they’re ready to buy, they remember us- reviewed the agency roster to deliver improved value and quality of workKey responsibilitiesSet and deliver the marketing strategy, and budget, with the support of agencies and a small team of two in the UK and US. The business had a history of focusing on short term activities in the hope of lead generation. This rarely works. Success in B2B marketing is about combining long term brand building with short term activations. Only 1-3% of our target audience are ready to buy at any given time – marketing's role is to make sure they know, remember, and trust us when they are ready, so we capture this demand and turn it into leads. Focus of the role is on positioning and strategy, utilising Hubspot automation, multichannel demand and lead gen campaigns, SEO, social media, and PR to deliver a record number of leads for the company.

Recruited as Loop's first marketing hire to craft the marketing strategy and build out the function and team.- helped reposition the business as a Business Performance Management software provider. This better reflects the power of Loop and differentiates it from the saturated market of Business Intelligence providers- overhauled the website structure and copy to highlight the benefits of Loop (not the features) and put the brilliant client case studies and testimonials front and centre- delivered the first qualified inbound leads through the website- delivered the first non-automotive leads into the Loop sales pipeline- set the strategy and implemented Loop's first multichannel campaign across search, social, email, PR and paid media channels culminating in Loop's first ever trade show, at which we added several qualified leads to the pipeline- got Loop shortlisted for five awards (their first ever)- achieved Loop's first press coverage in national, sector targeted media- reviewed and refined the agency roster to deliver an improvement in value and quality of work

Moved from a broader marketing role at Glass (part of Autovista Group) to a growth and acquisition focussed pan-European role at Group level.Leading a team of three, we were responsible for growing and nurturing the sales pipeline for all areas of the business, across 20 countries. With a focus on digital channels, we implemented campaigns to generate demand for our products, that resulted in leads for the sales teams across multiple territories.

Lead the UK Marketing team to implement and deliver an effective, integrated marketing plan to drive relevance, credibility and commercial results for the UK business.- develop, implement and monitor short to medium term Marketing strategy- increased exploitation of digital channels to drive inbound leads for telesales and key account teams- deliver customer subscription lifecycle management to drive product uptake, increase usage, promote cross and up sell opportunities, and increase retention rates- create and deliver a suite of campaigns, across all sectors and relevant media, that drive and support the revenue objectives of Glass's- monitor and report on campaign effectiveness through use of appropriate KPI’s and utilise ongoing insight to inform future plans and activity- manage agency relationships to ensure our communications and PR activities are driving measurable results- develop and execute a social media strategy that enhances the reach and relevance of the Glass's brand within the industry and positions Glass's as thought leaders in the market place- work closely with key account team to support and create tools that drive new business initiatives- responsible for leading a team of three across content creation and digital marketing, helping individuals to grow and develop in their current roles while making sure they are progressing towards their ultimate job- adopted responsibility for Group marketing activity with the launch of Autovista Intelligence and the Daily BriefKey achievements- fed marketing requirements into the roll out of group wide marketing automation platform (Eloqua)- executed UK elements of a groupwide re-brand- introduced renewal process that helped increase retention rates from 75%- 85%- played a key role in 'print to digital' migration activity, moving clients from legacy products to new, and set the standard for the other 20 group countries to follow

Responsible for overseeing and managing all marketing campaigns for the sales teams - measuring, reporting and implementing enhancements to what we do. Work closely with the Customer Experience and Services teams to improve and refine our frequency and approach to in-life communications. Look after our social media presence across all networks and work closely with internal teams to help them master the art of social. Also have a hand in events, content, email marketing, internal communications and everything else the Marketing Team gets asked to help out with!

Innovative start up launched to save the NHS billions by bringing transparency to procurement.Brought in to take control of, and drive all marketing activity, managing one member of staff and reporting to the Board of Directors.- Developed and delivered Peto’s marketing strategy covering all channels and areas including print, PR, website management, social media, SEO and PPC advertising, events and awards- Devised Value Added Services proposition for customers, to generate extra revenue- Managed and reported on campaigns across all channels, primarily digital, to ensure a focus on those delivering the greatest ROI- Developed online content to drive web traffic, media and sales enquiries and, most importantly, leads

Responsible for all marketing activity, reporting directly to the CEO- Production and execution of marketing plan and spend of marketing budget - Liaison with advertisers, publishers, suppliers and third party agencies (print production, copy writers etc) to achieve marketing goals and targets in line with company objectives- Email marketing (Undertook IDM B2B Email Marketing course) for the agency and clients- Performance and maintenance of website and social media presence- Work closely with clients on case studies and awards submissions- Securing speaking slots for senior staff at conferences and events

• Responsible for all marketing activity, reporting directly to the CEO- Production and execution of marketing plan and spend of marketing budget - Liaison with advertisers, publishers, suppliers and third party agencies (print production, copy writers etc) to achieve marketing goals and targets in line with company objectives- Email marketing (Undertook IDM B2B Email Marketing course) for the agency and clients- Performance and maintenance of website and social media presence- Work closely with clients on case studies and awards submissions- Securing speaking slots for senior staff at conferences and events

• Support Sales department - Proposal/ pitch preparation etc- Market research for opportunities and competitor analysis• Event preparation and attendance – seminars, conferences, exhibitions and sponsorship of others

• Direct and relationship marketing focused role leaning towards business development• Presence at various department meetings to help generate marketing/ business development ideas and suggest appropriate methods to market• Built close relationships with Partners and Fee earners which is vital when organising events and keeping biographies/ case studies up to date• Time management and workload prioritisation vital with many partners wanting marketing support ensuring an even level of support to each department/ partner• Developed the ability to work to tight deadlines while also maintaining an extremely high level of attention to detail

General office administration role with a focus on customer service.