As fractional Chief Marketing Officer for Tulip Time, I develop the annual marketing strategy and budget (including setting key targets and developing audience personas), and execute that plan, including graphic design, social media, press relations, website management, advertising and promotions, and tracking of key performance indicators.

Unbreak your marketing. Stop wasting time and money chasing after bad marketing. Get clear on your strategic marketing initiatives and grow.We have experience working with scrappy start-ups who are interested in healthy market growth and raising rounds. Message me and get your marketing on the right track.

When a former teammate of mine called me and told me I needed to check out the company she was with because of how it so closely aligned with my values and leadership style, I had to check things out. Working in this fast-paced start-up was invigorating and challenging. While helping move this company from its second year to its third year, I onboarded high-profile clients, creating new lead pipeline strategies, drafted content for the website, and collaborated closely with a top-tier team.

Brought on board to fill a dried-up lead pipeline, I revamped the marketing by updating the brand, creating a new website, instituting data-based strategies, clarifying the content strategy and developing a close relationship with sales to ensure sales and marketing marched forward in lock-step. As the project manager for all custom publications, I worked with our editors and designers to develop new processes which enhanced the overall creative merit of the books. After an in-depth assessment of the marketplace and the business model, I began development teams to launch new services and forge a new direction for the company. New services launch in March and June of 2019.

Having been recently purchased by The Windquest Group, Neurocore was ready to move from small, innovative company to world-changing powerhouse. I developed the direct-to-consumer sales strategies and processes. I worked with the Director of Operations, each individual location and the Director of Marketing to refine the customer journey from the moment a lead entered our system to the end of the customers’ 18-week program and beyond. At one point, one of the founders pulled me aside to tell me I, “have done more to help this company grow than anyone else.”

Connecting fantastic group travel destinations, attractions, lodging, and restaurants with the verified group travel professionals; bringing group travel to your door.As Media Consultant for Group Tour Media, I represent the great states of Illinois, Kentucky, North Carolina, South Carolina, Virginia, and West Virginia, and I couldn't have asked for better states to work with. The people are friendly, sharp, and fun, and have a lot to offer group planners.

I connect a highly engaged, highly focused Tour Operator and Group Leader audience with group friendly destinations, CVBs/DMOs, and attractions.

Young Life was one of the most rewarding experiences I’ve ever had. Watching high school students grow and develop with the mentorship of those who had gone before them was an experience I can’t describe.Responsibilities:•Recruit and lead volunteers to mentor and engage with high school students in their atmosphere. Results? The team and I recruited 10 volunteers during my tenure, tripling the size of the team.•Mentor and engage with high school students in their atmosphere. Results? In a single school year, we doubled our core audience, tripled our secondary audience, and tripled our tertiary audience.•Participate in committee decisions and directions and execute committee plans. Results? Helped the committee to be more involved in the mentorship of volunteers and increase fundraising efforts.Want to know how we did those things? Send me an InMail or email me at Ben@GroupTour.com

Yes, I was a mascot, one of those crazy yahoos who looks like a giant stuffed animal and dances around like a crazy person. I even proposed to my wife as that mascot.The fun and freedom of energizing a full crowd of people is an unmatchable adrenaline rush. The feeling of making young and old people smile; you can never tire of that.

Growing opt-in readership and general popularity of two niche travel magazines (Group Tour Magazine and Student Group Tour Magazine) and e-zine in the U.S. and Canada through direct marketing and trade show marketing. Also participated in advertisement marketing, sales assistance, trade show management, market research, administrative assistance, database management, and various planning and exploring teams.What did I do for them? I…• increased opt-in readership of flagship magazine by 30% in a single year.• increased opt-in readership of Student Group Tour Magazine by 100% in a year and a half.• managed all digital circulation marketing, including email and web presence for two years.• created, managed, and sought out new partnerships for all products for a year and a half.• managed 3 trade shows per year.• conducted 3 full-scale, reader surveys.• participated in a hiring committee.Would you like some icing on that cake? About one year after my employment with Group Tour Media ended, they asked me to perform a contracted service to represent them on a press trip. I guess I left a good impression.