Founder, Ceo
The convenience of gas, the flavor of charcoal in a beautiful easy to use product that goes from 250F for low and slow all the way up to 905 for Neapolitan pizza. Bringing people together over amazing food. • Founded company for newly invented product including early-stage customer interviews, revenue models, product market fit, 2 rounds of prototyping, initial industrial design, and initial branding, which was all done pre-funding• Raised $25M in equity funding from some of the best consumer product investors including Lerer Hippeau, Bullish, Precursor, v1.vc and the Founders of Harry’s, Warby Parker, sweetgreens, Mirror, Guitar Hero, Angel List, etc. • Launched product suite of grill, briqs (fuel) and app from invention, and initial duct tape prototype through industrial design to mass production resulting in a highly loved product with 94% 5-star reviews, usage rates 2x industry average, less than 4% returns and 28% of customers new to the category• Developed product with in-house engineering teams (mechanical, quality, sustaining, firmware, software), and garnered 3 utility patents & 3 design patents• Directed product launch resulting in sales of 1,600 units and $1.4M in revenue purchased on Spark website in first 7 months• Oversaw DTC marketing via paid and organic media channels creating a $1,149 first order value on a $350 customer acquisition cost, for example we had great earned media with 2 National Broadcast placements and 150+ PR placements for billions of views and millions of views• Earned $180 annual recurring revenue per customer through managing existing customer user journey and experience via briq launches, recipes and owned channel marketing• Developed and constantly improved company operating system, as well as data and reporting systems for 3-to-36-person team, as well as stakeholders, and Board• Sold company to CharBroil