I'm dedicated to innovation, discovering new ways to create value for customers, employees, and businesses. People often describe me as an iconoclast with a deep well of knowledge, complemented by an inspiring sense of humor. I’m driven by principles of responsibility, commitment, always aiming to lead with empathy while contributing positively to society and the environment. With a growth mindset, I remain innovative, flexible, curious, and ever eager to learn. My strengths shine when I’m problem-solving, collaborating, and injecting a bit of humuor to motivate my colleagues.I’m a mentor and coach, working with individuals to spur their growth and success. Currently, I’m coaching others on agile methodologies—hypothesis, test, learn—to address digital marketing and business challenges, delivering rapid value to stakeholders.Here are a few of my highlights:- Launched the first GenAI marketing application at my global financial institution saving more than 500 hours of time in the first year of the pilot program.- Developed and led a Marketing Technology program that drove technology utilization rates to 100% while reducing costs by 17%.- Led a digital transformation team to implement a new marketing automation platform, improving efficiency by 118%.- Bootstrapped an innovative knowledge subscription system that helped add about 10,000 customers to the books, doubling the customer base in two years.- Advocated for customer feedback to be part of the corporate incentive measures and at a global financial institution helping to increase customer loyalty by 22% and referrals by 100% through the introduction of the Net Promoter Score (NPS) system.- Helped to achieving compliance with Canadian Anti-Spam regulations (CASL) and the European General Data Protection Regulation (GDPR) reducing corporate risks.I excel in leading challenging projects and seize every opportunity to make a difference, all while fostering collaboration with my team.