Ben Eberhardt Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

San Francisco Bay Area

◦ Product Marketing project manager and critical contributor to Brand and Social Marketing ◦ Lead teams, strategy, calendar, budgets, and production of seasonal workbooks, product imagery, packaging, retail assets, and print ◦ Increased D2C ecomm sales with product imagery strategy overhaul - modernized art direction while increasing output and lowering cost, introduced full-line on-model imagery ◦ Oversaw all aspects of production of the seasonal workbook, primary tool for all B2B sales, including photography, copy, graphics, and print

San Francisco Bay Area

◦ Assisted in management of lifestyle and logowear product lines from concept ideation to launch ◦ Worked with marketing and sales to develop product marketing assets and strategy ◦ Created and maintained sales and market analysis tools to identify business opportunities ◦ Created a streamlined and semi automated system for asset tracking and organization, adopted company wide ◦ Explore Fund committee member - Nominated nonprofits focused on sustainability and diversifying the outdoors

Canton, Massachusettes

Special Projects1. Instragram- Assist in an in depth review and overhaul of the visual language of Reebok's official Instagram page (generated over 100k new followers within 6 months)2. Independent Project- Manage a small team to develop and prototype a device for displaying and examining reflective goods and apparel- Create and manage timelines, goals, and stagegates based on New Product Development product management methodsGeneral Responsibilities:- Input and updated data in Reebok’s PLM system and Apparel DMT Product Management System- Work closely with Design, Development, Finance, and Legal team members on design, pricing, marketing, scheduling, and wholesale of seasonal product lines.- Develop and update internal and external marketing materials with critical product information (fabric and hardware type and origin, factory, hangtags, etc)- Manage inflow, organization, and use of seasonal samples - Create competitive analysis catered to range segments- Perform trend and market research- Cross functional project management with Go-to-Market and Marketing- Assist with the development of presentations for key milestone meetings

Newbury Street, Boston

Lakewood, Colorado

- Manage email marketing campaign with Constant Contact- Understand BCG's proprietary OptionWiz Software how it works and how it helps clients - Organize and maintain important company documents - Scan and organize over 20 years or consulting work papers - Be nimble and adaptable to changing needs as market conditions change - Research and implement software and hardware solutions for use in the company

711 Boylston Street, Boston Ma

Bachelor’S Degree, Business Administration And Management With Focus On Marketing And Entrepreneurship, Senior

High School