Benedetta Defendi Email & Phone Number

Bergamo, Lombardy, It

Fornovo San Giovanni, Lombardia, Italia

Bergamo

• Product Marketing Market analysis (brand, competitors, consumers) and data presentations to other departmentsManagement of product complaints from consumers and retail customersCollaboration in the implementation of promotional activities (e.g. online banners, flyers) Creation of product data sheets for retailers• Innovation Development and updating of product packaging Development of materials for new product launches (e.g. mock-ups for product shootings).• Communication Implementation of communication plan in synergy with creative agencies for social pages in Italy and SpainCoordination of Influencer Marketing project for Italy and Spain Updating McCain websites in Italy, Spain, Portugal, Greece and related reporting Implementation of newsletter and related reporting Daily use of English language. Constant contact with other departments (Sales, European Marketing, Quality) and with the creative agencies (both in Italy and abroad).

Bergamo

• Marketing Strategies: definition and implementation of marketing strategies (objectives, communication tools, marketing initiatives, social media plan) for businesses operating in multiple realities (food, fashion, services, beauty, health).• Consulting activity for SMEs and aspiring entrepreneurs: analysis of business objectives, profiling characteristics and needs of the target audience, business responses, application of analysis models (SWOT analysis, Business Model Canvas).• Social media management: planning and updating of editorial plans for brands and events; publication and programming of posts and stories; community management; copywriting.• Analysis, reporting and presentation of social performance: monitoring of statistical data on social pages, reporting and presentation of results.• Content creation: creation of graphic and video content for online and offline communication channels (social media, flyers, posters, ...), photo and video shooting; writing articles for blogs and LinkedIn; updating websites and applications.• Events: support in the organization of digital and in-place events for Confartigianato Imprese Bergamo (Energy Week | October - November 2020, Fiera dei Mestieri | April 2021, Inauguration Summer Space | June 2021), with social communication plans. Direct and constant contact with companies operating in various sectors: services for citizens (e.g. Confartigianato Imprese Bergamo), health and beauty (e.g. Villa Sant'Apollonia srl, Martesana Dental srl), food and catering (e.g. Vecchi Ricordi da Gimbo, Agriturismo Larice), fashion (Miss Magia srl, Emozioni), management consulting and start-up (VED Consulting sas, Bergamo Sviluppo - Azienda Speciale della Camera di Commercio), commerce (Cartoleria Zeus).

Bergamo, Lombardia, Italia

Support to Marketing Consulting for Confartigianato Imprese Bergamo, in particular collaborating to:• drafting of the editorial plan and realization of the contents for the Facebook page "Week for Energy" (period October - November 2020)• realization of the contents for the event "Fiera dei Mestieri" (April 2021), realizing interviews to the artisans testimonials of the event, aptitude tests for the young people, video editing and realization of creative material for the online channels (platform of the initiative and social channels).• realization of interviews with artisans at the inauguration of the Summer Space of Confartigianato Imprese Bergamo.

Bergamo, Italia

Collaboration at the Humanities Library of the University of Bergamo, with the following duties:• front-office support• assisting students and faculty with computer or shelf searches for books and digital resources (databases and scholarly journals and articles for theses or subjects) in the BigSearch catalog (library information system)• retrieving books from library deposits and reordering them when returned• cataloging library resources (labeling and stamping)• supporting new students in visiting the Library and explaining dynamics and operation.

Caravaggio (Bg)

Internship aimed at following a new project of the Organization:• creation of a registry to record and manage material requests, in order to optimize the accounting function of the Organization's warehouse• creation from scratch of a registry, with intensive use of Microsoft Excel and its main functions • drafting of the documentation and form necessary for future material requests and purchases• support for the activities of the Budget and Financial Planning Office

Laurea Magistrale, International Management, Entrepreneurship And Finance, 110 Con Lode

Curriculum: Management, Entrepreneurship, Marketing and Social Change (insegnamento totale in Lingua Inglese) Principali corsi: Market.

Laurea Triennale, Economia Aziendale, 108

Curriculum: Direzione d'Impresa Principali corsi: Supply Chain e Logistica, Marketing, Strategia e Politica Aziendale, Programmazione e.

Diploma, Scienze Applicate

Principali campi di studio: Matematica, Biologia, Chimica, Informatica. Attività extra-curriculari: • "Sperimenta il BioLab" presso il.

Business English Course

Summer School per corso intensivo di Business English (livello B2). Principali attività: • Corso di Business English con lezioni teoriche.