Benedetta Piermarini Email & Phone Number

Florence, It

• Spearhead the implementation of omnichannel clienteling strategies across retail locations in Italy and New York, integrating in-store and digital touchpoints to enhance the customer journey.• Lead the development and optimization of CRM tools, empowering store teams to drive client engagement and retention through personalized clienteling approaches.• Collaborate with cross-funcional teams including merchandising, marketing and IT to ensure seamless execution of customer centric… Show more • Spearhead the implementation of omnichannel clienteling strategies across retail locations in Italy and New York, integrating in-store and digital touchpoints to enhance the customer journey.• Lead the development and optimization of CRM tools, empowering store teams to drive client engagement and retention through personalized clienteling approaches.• Collaborate with cross-funcional teams including merchandising, marketing and IT to ensure seamless execution of customer centric initiatives.• Analyze retail performance data and clienteling KPIs to provide actionable insights, resulting in improved customer satisfaction and increased sales.• Support the store teams by developing comprehensive clienteling programs and training on effective usage of CRM platforms to foster a client-first mindset.• Develop and oversee special projects aimed at driving digital trasformation within retail, enhancing both in-store and online customer experiences.• Drive the strategic planning and execution of loyalty programs, VIP customer engagement and bespoke client services, elevating the brand's luxury image.• Collaborate closely with business partners and stakeholders to align omnichannel strategies with corporate objectives and market trands. Show less

Milano, Lombardia, Italia

• Inspire, drive, coach and support store teams in developing a client-oriented mindset, ensuring a proper understanding and constant execution of all clienteling activities for all store teams in Florence• Constant communication with the Southern Europe Hub to make sure to properly adhere to the given guidelines and feedback about strategy to be implemented - Translate guidelines into a detailed localized Client Animation plan to support client acquisition, upselling & retention, also… Show more • Inspire, drive, coach and support store teams in developing a client-oriented mindset, ensuring a proper understanding and constant execution of all clienteling activities for all store teams in Florence• Constant communication with the Southern Europe Hub to make sure to properly adhere to the given guidelines and feedback about strategy to be implemented - Translate guidelines into a detailed localized Client Animation plan to support client acquisition, upselling & retention, also leveraging on local market opportunities• Overall support the daily execution of the in-store Clienteling activities• Develop, implement and execute strategic clienteling initiatives to support the needs of the business including defining client targets, tools and resources needed to drive client interactions and engagements, store appointments, revenues and long term customer loyalty• Develop a customer insights analysis to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives)• Support the Store Manager to identify groups of high potential clients and developing actionable plans to cultivate the clients• Support stores in the implementation of the clienteling strategy (eg. Developing effective presentations and training materials for store teams focused on client development and clienteleling initiatives)• Define yearly CRM KPIs targets• Contribute to the definition of the gifting strategy and the related KPIs• Train the Local Teams on the current use of CRM and reporting tools• Ensure data reliability collected in the stores• Create strong relationships with business partners like Retail, Communications, PR, Merchandising, in order partner with them to strategically plan actions that will drive growth and improve customer experience• Support the implementation and attend to any local activities (Event in store, one to few gathering in store) Show less

Portofino, Liguria, Italia

• Meet and exceed individual and store sales and other commercial KPIs• Provide the best luxury service following the "D-Signature" selling ceremony and demonstrate knowledge and expertise in product, fashion and styling• Follow the Client journey to elevate the Client experience in the store• Be efficient in following-up and delivering after-sales services to our clients• Contribute to the daily operations of the store, by maintaining high luxury standards in both front and… Show more • Meet and exceed individual and store sales and other commercial KPIs• Provide the best luxury service following the "D-Signature" selling ceremony and demonstrate knowledge and expertise in product, fashion and styling• Follow the Client journey to elevate the Client experience in the store• Be efficient in following-up and delivering after-sales services to our clients• Contribute to the daily operations of the store, by maintaining high luxury standards in both front and back of house (visual merchandising, product replacement, product transfer, inventory management)• Build meaningful and log-lasting relationships with clients• Work by appointment to provide a personalized service and build relationships with our clients to promote loyalty and incremental purchases.• Capture new luxury clients to grow the individual and store client book with a commercial objective mindset• Drive retention of clients ensuring volume and spend by contacting them regularly and ensuring the appropriate follow up on sales or clients requests• Works with the team effectively and enthusiastically, conveying energy and motivation, whilst being a reliable partner Show less

Coursera, Management Of Fashion Companies

Master Of Fashion, Marketing & Management, 28/30

Fashion Science, 109/110

Thesis: "When fashion changes the enviroment. The case history of Brunello Cuncinelli"​