Benedetta Scansani Email & Phone Number

Milan, It

Milan Area, Italy

Functions:• meeting clients to discuss their needs• planning web strategies• developing web projects• managing clients• chasing progress of jobs• facilitating dialogue between client, creative team and web development team• monitoring effectiveness of communication and web marketing campaigns• monitoring usability of web sites and applications• web analytics and reporting on websites traffic statistics• writing text (news, heads, advertising copywriting, emailing, press releases, web content, business descriptions, blogs, seo copywriting)• managing social media channels, communities, blogs• search engine optimisation (SEO)Main clients:A2A e Amsa, Actial farmaceutica, Alitalia, Artser, Ayno, Banca Esperia, Beni Reali, Brandart, Breil, Cassa depositi e prestiti, Cereria Migone, Chebanca!, Chupa Chups - Perfetti, CityLife, Cogedi, Cristalfarma, Deutsche Bank, EcoStore, Eni, Equita Sim, Eurotis, Filca, Filippo Lamantia, Fondazione Cariplo, Fondazione Don Gino Rigoldi, Fondazione Fiera Milano e Accademia Fiera Milano, Generali, Generali, Hospitadella, Idea Fimit, Intesa Sanpaolo, Italo, Lavorarenelmondo, Mariella Governo, Mediobanca, Mediolanum farmaceutici, MPS Banca Monte dei Paschi di Siena, Multimedica, Open Tour Milano, PFH Palladio Holding, Project Malawi, Rhiag, Simona Ventura, Sisal, Siscos, Space Holding, Studio legale Andrea Zoppini, Studio Spadacini, Teatro alla Scala, Tecniche Nuove, Testo, Trevisan&Cuonzo, UPA - Utenti Pubblicità Associati, ValoreD, Webuild, Wind group.

Functions:• suggesting ideas for articles that will be of interest to the e-magazines readers• interviewing and researching to collect material for articles• writing articles in the e-magazines house style

Milan Area, Italy

Functions:• suggesting ideas for articles that will be of interest to the e-magazines readers• interviewing and researching to collect material for articles• writing articles in the e-magazines house style

Milano, Italia

Como, Italia - Milano, Italia

Designers, artists and professors in Design I worked with:• Valeria Bucchetti• Erik Ciravegna• Luisa Collina• Paolo Ferrari• Salvatore Gregorietti (Benetton)• Nicole Husmann• Edoardo Landi• Vittorio Marchetta• Maurizio Minoggio• Dina Riccò• Anxo Cereijo Roibas• Dario Scodeller• Heinz Waibl

Milan Area, Italy

Functions:• meeting clients to discuss their advertising needs• developing communication and advertising strategies• managing clients• co-ordinating job of the creative team• chasing progress of jobs• facilitating dialogue between client and creative team• monitoring effectiveness of advertising campaign• writing text (naming, heads, brochures, advertising copywriting, emailing, leaflets, radio jingles , press releases, web content, SEO copywriting)• web analytics and reporting on websites traffic statistics• market research and competitors analysis• researching venues, contacts and suppliers• negotiating prices with suppliers and contractorsMain clients:• Pernod Ricard Italia (G.H. Mumm champagne, Perrier-Jouet champagne, Chivas, Havana Club, Wyborowa, Absolut Vodka...)• Branded Apparel Italia (Playtex, Wonderbra, Unno, Dim...)• Bennet• Editalia - Istituto Poligrafico e Zecca di Stato

Milan Area, Italy

Functions:• interviewing and researching to collect material for articles• writing articles in the e-magazine’s house style• uploading material on to the e-magazine website, using a Wiki

Milan Area, Italy

I managed content for several sections, the website, and an annual special issue of an architecture magazine. This role strengthened my skills in researching, writing, editing, and adapting content for both print and digital platforms, while adhering to editorial processes and journalism standards in the periodical publishing industry.Main Responsibilities: • Researched, wrote, and edited content for print and digital platforms, ensuring adherence to editorial guidelines. • Managed and updated content on the magazine’s website using CMS, and prioritized content for online publication based on audience engagement and editorial needs. • Proofread and edited freelance contributions to maintain consistency and quality.

Website redesign in order to create a web community.Press Office, Buzz Seeding, Community Management, Blogging.

Reggio Emilia, Italia

Functions:• editing and proofreading text• making sure the text is in the house style• checking that references are quoted correctly and pictures have the right captions• using page layout and image editing software• reviewing manuscripts and recommending whether they should be published• producing marketing materials• taking a lead role in development of the company website• meeting with editing, marketing and design teams to plan website content, style and appearance• preparing a design plan, showing the website structure and how the different parts link together• laying out website pages, positioning buttons, links and pictures, using graphic design software

Monza, Lombardia, Italia

I collaborated closely with the well-known artist and director Sergio Pappalettera, contributing to visual communication and graphic design projects in the entertainment industry. This experience allowed me to engage with notable artists, translating their creative visions into impactful visuals.Main Responsibilities:• Developed engaging visual concepts for music album covers and promotional materials that resonated with the artists' identities.• Collaborated with record companies and directly with artists and performers, aligning their artistic ideas with communication and marketing objectives.Some Key Clients:• Universal Music Group• Sony• Warner• Franco Battiato• Lorenzo Jovanotti Cherubini• Irene Grandi• Adriano Celentano

Milano

Selected by Vito Di Bari, the well-known innovation and emerging technologies strategist, I began my work journey in Next Media Lab, an innovative creative agency and digital production house, named "Milan's European think tank" by US Wired Magazine. Under Di Bari’s mentorship, I gained invaluable experience in multimedia production and innovative communication strategies, contributing to groundbreaking projects for leading companies and institutions.This role allowed me to hone my skills in strategic storytelling and in organizational management, within a highly interdisciplinary and future-focused environment, preparing me to manage complex, cross-functional projects and work for a diverse range of clients, including private companies, cultural institutions, and public entities. Main responsibilities:• Collaborated to design and implement e-learning projects• Assisted in executive production for business television projects, from format development to programming, through all aspects of planning and organization.• Coordinated the production of pilot episodes, ensuring high standards of quality, attention to detail, and narrative consistency, interfacing with all figures present on set and involved in pre-and post-production.Key clients:• RCS MediaGroup• RAS (now part of Allianz Group)• Politecnico di Milano• Poste Italiane

Master'S Degree, Movie Design - Strategic Communication And Production For Television, Cinema And New Media, Graduated With Full Marks

Bachelor'S Degree, Visual Communication And Graphic Design, 100/100 With Honours

Activities and Societies: Workshops at Universitat Pompeu Fabra (Barcelona), Ensci/Les Ateliers (Paris) and Università della Svizzera.

High School Diploma, Maturità Classica – Classical A Levels