Benedetta Silli Email & Phone Number

Rome, It

Rome Area, Italy

Head of Marketing and Communication Dept for the Company European Branch (8 Regional Offices), coordinating an International Team of more than 20 people.Implementation and control of Marketing and Communication Plan and Budget. Creation and control of all Campaigns and materials from Print, to web, to videos, to Socials - in over 15 European languages.Scouting creative opportunities for digital and offline platforms to empower consistency/awareness for the brand and enhance sales performance: training materials for the Sales Force, products labeling and positioning, Events management, social and viral Campaigns for Customers. Design and adaptions of ads, articles, sales and training materials, Social media, PR and Communications, to Regional necessities and Regulations, liasoning with Local Consumer and Industry Associations.Manage the merchandising for the online shop and live stores at events: developing branded items, designing seasonal campaigns, understanding inventory, sales performance, royalties.

Rome Area, Italy

Operating coordination of the whole Terminals Network (14 “Stores”) to develop the “Casa .Italo” new brand awareness, from the previous positioning “centre for travelers, welcome and care” to the current brand positioning “ticket office for travelers, welcome and sales” .In charge of designing and developing the brand policies: creation of Channel promo Campaign to apply on CRM one2one clusters, messages and tools definition, material production for external communication – BTL and ATL (sponsorships and co-marketing, Fairs and Seminars, leaflet, pptx, banner online, DEM, merchandising…), analysis on actions conversion, penetration and redemption.Management of technical issues presented by other Depts, such as Sales and Marketing, IT, On Board Operations: definition of Terminals new workflows, production of technical requirements and procedures; development, application and monitoring of refresher activities for Front Line Teams, also working as a Trainer in the training classes.Design and production of materials for internal communication: Powerpoint slides for refreshment Classes, update manuals for Front End Teams, technical Guidebooks to the correct use of tools and procedures, “sales kit” for Sales Team, video tutorial, contents for NTV Professional Community.

Bologna Area, Italy

Start up the first Italian private Railway Company: design and review of operation procedure, recruiting and education of Front End people, employer branding at Universities Career Days and Educational Fairs, Field contamination by defining brand awareness policies, management of promotional and educative materials, merchandising, inauguration trips and Events dedicated to Specialized Association and Professionals.In charge of “Casa .Italo” Store in Bologna Centrale Railway Station: responsible for the Front End team (27 people), ensuring relationships with partners, supplier, Institutions and other relevant Associations, to ensure the better customer service and experience to Italo travelers. Coordination of commercial processes (selling, after sale, travelers mapping) and customers care when in the Station for complaints, disruptions and support on NTV/Italo services.

Rome Area, Italy

Creation and management of web and mobile products, for e-commerce, multiplatform and VAS services: prevision on costs and revenues for new or existing projects and markets, context analysis and competitors benchmarking; business model and pricing identification, definition of marketing mix tools; workflows and user experience analysis, business plan production and deployment as in the Project Gantt. Drafting of communication plan to consolidate the brand positioning and to ensure profitability to the project: advertising campaigns and special promo, design and development off sponsorships, customer loyalty activities and co-marketing initiatives.

Rome Area, Italy

Design, planning and production of promo commercials and sponsoring on TV media multichannel: client’s needs and budget analysis, briefing editing; adv slots and spaces negotiation; copying, casting of actors, resources and site (means, materials, suppliers, troupe, actors, authors); shooting supervision, video editing and post-production; control on delivery and customer satisfaction feedback.Sponsorship Manager on special initiatives for sports events on RAI media and channels, terrestrial, online, on satellite and digital: audience demographical analysis and media stats evaluation: contents definition and monitoring on the after live results.

Rome Area, Italy

Account Manager for designing communication projects on multimedia, web and mobile apps, innovative products and VAS services for Corporates: research and development of trends and technologies, market analysis, benchmarking on competitors, pricing and brand positioning; products kick-off, promo and adv commercials.In charge for VASMine Brand and Communication activities: co-marketing, promotion and branding; congresses, workshops, conventions and events implementation; sponsorships and funding; relations with Press, Institutions and Universities; design and editing of promotional campaigns and materials; media planning and buying.Web Content Manager and Press Editor for VASMine and in outsourcing for VASMine clients.

Account Manager for the MICE market (Meeting Incentive Congressi Eventi) on incoming business and institutional events, congresses, team building sessions, incentive programs, venues, conventions: sales and contracting actions, selection of suppliers and traders, site inspection and on field management; budget and operations management with focus on performance and customer satisfaction.Brand manager for Italian Travel s.r.l.: in charge of communication plan and operational program with business trips, International Fairs and Exhibitions; sponsorships, b2b and co-marketing ventures; production of newsletters, brochures, product description documents, guidebooks.

Bergen Area, Norway

Attended the creation, organisation, sponsoring and funding of cultural projects and events: language courses, Italian arts courses, exhibitions and conferences. Budget management, media planning and buying. In charge of the Public Relations and Press Agency activities.

Bachelor Of Arts (B.A.), Scienze E Tecniche Psicologiche

High Specialization Course In Marketing, Communication And Public Relations

Final Thesis: “@TV: Marketing and Communication Plan for a Brand New TV Channel”, a simulation over the launch of a TV format with market.

Master Of Philosophy In Public Administration, Global Management And International Teamworking

Final project: "The Global Manager and International Teamworking: a Case Study", a probing into classical literature and fashionable.

Bachelor Of Science, Political Science

Activities and Societies: Specialization Course: "International Tutelage of the Fundamental Human Rights".Final Thesis: “Corporate.

Erasmus Programme, Political Science

Group projects: “Globalisation and Regionalism: towards a Third Level in the European Union?", a study on the relation between the 3.

Creative Writing Class