Benedetta Silli Email & Phone Number

Rome, IT

Rome Area, Italy

Head of Marketing and Communication Dept for the Company European Branch (8 Regional Offices), coordinating an International Team of more than 20 people.Implementation and control of Marketing and Communication Plan and Budget. Creation and control of all Campaigns and materials from Print, to web, to videos, to Socials - in over 15 European.

Rome Area, Italy

Operating coordination of the whole Terminals Network (14 “Stores”) to develop the “Casa.Italo” new brand awareness, from the previous positioning “centre for travelers, welcome and care” to the current brand positioning “ticket office for travelers, welcome and sales”.In charge of designing and developing the brand policies: creation of Channel promo.

Bologna Area, Italy

Start up the first Italian private Railway Company: design and review of operation procedure, recruiting and education of Front End people, employer branding at Universities Career Days and Educational Fairs, Field contamination by defining brand awareness policies, management of promotional and educative materials, merchandising, inauguration trips and.

Rome Area, Italy

Creation and management of web and mobile products, for e-commerce, multiplatform and VAS services: prevision on costs and revenues for new or existing projects and markets, context analysis and competitors benchmarking; business model and pricing identification, definition of marketing mix tools; workflows and user experience analysis, business plan.

Rome Area, Italy

Design, planning and production of promo commercials and sponsoring on TV media multichannel: client’s needs and budget analysis, briefing editing; adv slots and spaces negotiation; copying, casting of actors, resources and site (means, materials, suppliers, troupe, actors, authors); shooting supervision, video editing and post-production; control on.

Rome Area, Italy

Account Manager for designing communication projects on multimedia, web and mobile apps, innovative products and VAS services for Corporates: research and development of trends and technologies, market analysis, benchmarking on competitors, pricing and brand positioning; products kick-off, promo and adv commercials.In charge for VASMine Brand and.

Account Manager for the MICE market (Meeting Incentive Congressi Eventi) on incoming business and institutional events, congresses, team building sessions, incentive programs, venues, conventions: sales and contracting actions, selection of suppliers and traders, site inspection and on field management; budget and operations management with focus on.

Bergen Area, Norway

Attended the creation, organisation, sponsoring and funding of cultural projects and events: language courses, Italian arts courses, exhibitions and conferences. Budget management, media planning and buying. In charge of the Public Relations and Press Agency activities.

Bachelor Of Arts (B.A.), Scienze E Tecniche Psicologiche

High Specialization Course In Marketing, Communication And Public Relations

Final Thesis: “@TV: Marketing and Communication Plan for a Brand New TV Channel”, a simulation over the launch of a TV format with market.

Master Of Philosophy In Public Administration, Global Management And International Teamworking

Final project: "The Global Manager and International Teamworking: a Case Study", a probing into classical literature and fashionable.

Bachelor Of Science, Political Science

Activities and Societies: Specialization Course: "International Tutelage of the Fundamental Human Rights".Final Thesis: “Corporate.

Erasmus Programme, Political Science

Group projects: “Globalisation and Regionalism: towards a Third Level in the European Union?", a study on the relation between the 3.

Creative Writing Class