My passion lies in proving and demonstrating the value of marketing activities to businesses. I want to change the perception of marketing from being seen as purely a cost-based activity, to an essential activity that drives proven-revenue to the business. I believe that by building a cohesive MarTech infrastructure, the business is able to obtain a much better and focused understanding of their customer and their needs (Single Customer View) and deliver better value, more frequently.During my career as a marketer, I have been focused on using data to provide personalised and timely experiences to the customer, and have experience delivering these across multiple channels and mediums as part of integrated campaigns. The end result of these being, highly-targeted and qualified leads that are passed to the sales team to follow-up.Specialities: ► Multi-touch marketing attribution► Content marketing► Marketing automation► Segmentation strategy► Lead generation► Email marketing► Website user experience► SEO strategyKey skills:► Stakeholder management► Project / campaign management► HTML / CSS► Data analysis► Email design & optimisation► Web design and conversion rate optimisation► Copywriting