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Marketing focused leader with 25 years experience in consulting, research, branding and marketing implementations. Brings a creative approach to quantitative analysis and problem solving. Leader and strategist of marketing, research, consulting projects for corporate, small business, institutional, educational, government, and non-profit clients. Exceptional track record in presenting statistically valid consumer data and interpreting research results into managerial insights and actionable strategies. Experienced in advanced analytics training and consulting.• Passionate leader with strong history of growing and improving organizations• Assisted over 200 organizations with marketing, research, strategic planning, and operational efficiencies• Skilled at understanding high-level business questions, objectives, and needs• Comfortable conducting complex statistical modeling and analysis• Classically trained in statistical methods including regression, structural modeling, path analysis, conjoint analysis, longitudinal research, and experimental analysis• Experience in marketing mix modeling and designing research programsAdvanced training in statistical methods: Linear, multiple, and stepwise regression, ANOVA, conjoint, cluster analysis, structural modeling, multi-group analysis, and critical-incident/content analysis.Applications: SPSS, AMOS, SmartPLS, Atlas.ti, ME>XL, Excel, SharePoint, Tableau, multiple CRM's & social management apps, and similar marketing and research applicationsSpecialties: Marketing research, customer surveys, advanced statistical analysis, strategic planning, media planning, new venture development, competitive analysis, service management, retail location analysis, customer relationship management, analytics education, awareness and usage, segmentation, brand equity, product / concept testing, focus groupsConsumer studies for enterprises, product teams, CPG, technology, service firms, educational organizations and marketing agency clients
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Vp, Home SolutionsMetricon HomesLos Angeles, Ca, Us
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Cmo, Vp Cx InsightsIloyal Aug 2016 - PresentIrvine, UsDirect company marketing and financial strategies. Identify channel and investment opportunities. Lead iLoyal service and business development teams in providing email, SMS, social, and customer experience survey services. Develop partnerships with marketing and PR agencies interested in expanding marketing service lines. Advance the company's competitive position and capabilities via expansion of sales and marketing channels, technology resources, and talent development. -
Director Marketing ResearchIloyal Sep 2008 - Aug 2016Irvine, UsProvide marketing research, analytics, and consulting services to companies and marketing professionals. Improve the marketing processes by aiding professional marketers in demonstrating the outcomes of marketing decisions both within their departments and to executives in other business functions. • Consult with enterprise, non-profit, and institutional clients to determine research priorities and advise clients on strategic actions and improvement opportunities based on research results• Design and implement research proposals for clients including pricing/budgets, timelines, contracts, and advice on appropriate data collection methods• Responsible for quality control, billing, and relationship management for all research projects• Manage relationships with partner agencies, research vendors, and respondent panel companiesPerformed as OC Marketing Analytics 2008-2016; acquired by iLoyal Aug 2016.
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Director Of Data Management And AnalyticsLieberman Research Worldwide Oct 2015 - Jul 2016Los Angeles, Ca, UsLead and supervised team responsible for the American Greetings' Consumer Diary Panel (CDP), including management of $1.3 million research budget. Managed implementations for research design changes. Responsible for delivering over 25 insight-filled research reports per year. Managed data collection methods, panel management and quality control practices. Coached other team members regarding statistical methods. Supported the entire CDP team, including interactions with project and panel recruiting teams, leadership of the technical team, supported the client-side team in making recommendations on methodology and panel improvements. Major accomplishment: Successfully transformed a turbulent research program with persistent method issues and late or last minute deliverables into an efficiently managed project with clean data, analysis automations, and deliverables completed 3-6 months ahead of schedule. -
Marketing And Business ConsultantOrange County/Inland Empire Sbdc Network Jun 2014 - Oct 2015Irvine, California, UsSupport OC SBDC business consultants with market research and insights necessary for business planning, positioning, financial procurement, and clients' overall marketplace awareness. Consulted with start-up and expanding businesses on entity formations, branding, digital marketing strategy, customer profiling, GIS consumer data, sales systems, collateral planning, employee and operations management, CRM software integrations, and cash flow planning. -
Professor Of MarketingCalifornia State University, Fullerton Jul 2008 - Aug 2015Fullerton, Ca, Us• Design and teach marketing research and data analysis classes, including modules for interacting with clients to define research goals, qualitative and quantitative research designs, use of ANOVA, Regression, T-Tests, and Conjoint Analysis, using both Excel and SPSS• Consulted on survey research projects for American Marketing Assoc., Dean’s Executive Council, Alumni Association and private companies• Published research in leading business journals, including Journal of Business Research, Journal of Retailing, and Journal of Interactive AdvertisingLead the CSUF Marketing Department in top-tier marketing journal publications. Received Dean's Research Excellence Award.Consistently received teaching evaluations between 3.8 and 4.2 (on 1-5 scale). Implemented 6 weeks of hands-on SPSS training using real-world marketing research data from private consulting projects into marketing research courses.Coached 5 CSUF AMA Chapter President's over 7 years to revive and transform a failing marketing club into a nationally awarded chapter including awards for Top 25, Bronze, Silver and most recently Gold (top 3) Chapter of the Year. -
Doctorate In MarketingFlorida State University Aug 2004 - Jun 2008Tallahassee, Fl, UsRead a copious amount of marketing journal articles almost continuously for 4 years :-)Focus on marketing measurement, marketing management/strategy and consumer behaviorIntensive training in advanced statistical methods -
Business ConsultantUs Small Business Administration Oct 2002 - Aug 2004Washington, Dc, Us• Assisted small business clients with marketing planning, secondary research, financial forecasting, and procurement of start-up or expansion funding• Responsible for evolving business center from advice and training services to fee-based service model• Client industries included, but not limited to construction contracting firms, technology, e-commerce, aerospace, billboard printers, retail, robotics programming, and transportation
Ray Benedicktus Skills
Ray Benedicktus Education Details
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Florida State University - College Of BusinessMarketing -
Fayetteville State UniversityManagement
Frequently Asked Questions about Ray Benedicktus
What company does Ray Benedicktus work for?
Ray Benedicktus works for Metricon Homes
What is Ray Benedicktus's role at the current company?
Ray Benedicktus's current role is VP, Home Solutions.
What is Ray Benedicktus's email address?
Ray Benedicktus's email address is rb****@****soc.com
What is Ray Benedicktus's direct phone number?
Ray Benedicktus's direct phone number is +171447*****
What schools did Ray Benedicktus attend?
Ray Benedicktus attended Florida State University - College Of Business, Fayetteville State University.
What skills is Ray Benedicktus known for?
Ray Benedicktus has skills like Marketing Research, Analytics, Market Research, Competitive Analysis, Segmentation, Marketing Strategy, Spss, Start Ups, Marketing, Leadership, Strategy, Quantitative Research.
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