+75% of SaaS startups fail. Far too few create the traction they aspire for. Too many fail to stand out in a meaningful way...- Too many try to please everyone, and hence please no one...- Too many aim to be better or bigger, instead of being different.....- Too many fail to create enough desire with the right customers- Too many are not clear on the value they uniquely create for those ideal customers.The result: They lose more customers than they win because… Show more +75% of SaaS startups fail. Far too few create the traction they aspire for. Too many fail to stand out in a meaningful way...- Too many try to please everyone, and hence please no one...- Too many aim to be better or bigger, instead of being different.....- Too many fail to create enough desire with the right customers- Too many are not clear on the value they uniquely create for those ideal customers.The result: They lose more customers than they win because they struggle to stand out in a crowd of competition. - No clear strategy- Incoherent Positioning and messaging of the product- No clear path to market- They end up drying their runway but no signal of traction and revenue from the product yet.We help B2B SaaS products get clear on their strategy and positioning in the market. Our framework helps to remove their blindspots, enable them to connect the dots and work closely with their teams so they can become a remarkable software business.Send a DM and let’s help your Product get a strong Go-to-Market Show less

Value proposition: Watu is a financial infrastructure as-a-service company for small businesses and direct consumers. Leading the Multidisciplinary Product team to build awesome money experiences for CustomersDriving innovation across a catalogue of financial products for businesses and individuals such as checkout, Point of Sales products, E-commerce for businesses and creators, and Proprietary API with multi-method payment feature.

This is where I help professionals become Superstars on the Internet. Teaching and consult about the essential skills for Knowledge Work.