Bénédicte Pons Email & Phone Number

Ville De Paris, Île-De-France, France

Paris, France

Make.org is a B2C and B2B2C citizen consultation plateform that aims at putting citizens' opinions in the center of decision making.As Chief Product Officer, I own the product strategy and vision, along with the user engagement strategy (acquisition, growth, CRM). I am a COMEX member and I manage a 4 people team.- Built the product and marketing roadmap, prioritized business, user, data and technical stakes, aligned with stakeholders.- Launched the new concertation product (research, prototype, testing, MVP)- Increased user research, qualitative and quantitative testing, data-driven decision making- Continuously improved delivery, worflow and rituals to foster collaboration, delivery efficiency and visibility- Supported pre-saled in client discussion and calls for tenders, trained sales team

Paris, France

As Head of Acquisition and CRM, I am a COMEX member. My goal is to increase the number of active user in order to reach the target volume of participants per consultation while reducing the cost of acquisition and ensuring the representativeness of the results.- Designed and deployed acquisition campaigns on Meta, Twitter, Linkedin and retention campaigns- Monitored performance very closely, overviewed the set-up of advanced dashboards to increase efficiency and make tactical decisions faster- Continuously tested creatives, targets, campaign setup, channels..Recruited 1 million users in 24 languages for “WeEuropeans”, the most important consultation about the future of Europe whose results were presented to the European Parliament

Paris, France

- I conceived and delivered the first version of the consultation service, which includes the website, the widget for partner implementation, the back-office for content moderation and management, the tracking and monitoring tools set-up- I have organized the delivery workflow and the agile rituals with the tech team - I have lead the launch of the first consultations, designed and deployed the first acquisition campaigns, monitored performances, liaised with partners to optimize communication strategy

Région De Paris, France

Responsible for the multi-channel CRM strategy and communication deployment plan with the objective of improving user engagement, conversion of free users to paying subscribers, and retention rates (6 million paying subscribers / 180 countries). Management of 6 CRM specialists.- Implemented and managed the customer lifecycle journeys: new user onboarding according to registration channel and partner (B2C but also B2B such as telephone providers), anti-churn plans and retention plans- Optimized the engagement programme through an advanced use of personalisation, content recommendation and AB testing- Defined, set-up and deployed promotional / adhoc campaigns- Overviewed the development of in-house CRM tools and testing of external solutions in collaboration with the technical teams

Paris Area, France

Responsible for the customer database animation and content management for the brands Betclic and Everest Poker (online betting, poker) for the French market. Creation and management of a team of 8 people (CRM, designers, copywriters) - Defined and implemented communication plans and automated customer journeys through all channels (on-site messaging, emails, SMS push notifications, mailing, VMS), database segmentation- Monitored the editorial and promotional animation of the sites, e-merchandising, production of all the content and communications towards customers- Developed customer value and engagement (activation, anti-churn, reactivation, upsell, xsell) through the optimization of targeting and segmentation, testing and customer journey improvement. Reported on campaign performance and KPIs. - Owned business requests for new tool deployment, customer journey improvement, and the launch of new features and sites- Managed the commercial relationship with CRM suppliers: takeover bids, supplier selection, roll-out supervision, contract drafting, invoicing, user training- Managed the CRM budget

London, Royaume-Uni

Responsible for the conception and execution of conversion campaigns to turn registered customers into active players. The scope of the position includes 2 brands (BetClic and Expekt), 4 products (sports betting, poker, casino, games) and 20 countries- Created the promotional plan and the automated programs: messaging, incentives, targeting, contact frequency, communication channels- Designed the marketing material (emailing, banners, webpages) together with the graphic team and coordination of the implementation in the countries with each local content team - Implemented the operational reporting and analysed the campaign results and main KPIs

Région De Paris , France

Supporting the product manager to launch new releases on DVD and Blu-ray from Twentieth Century Fox, Pathé and Europacorp studios on the French market. Projects included District 13 Ultimatum, The day the Earth stood still, Night at the Museum 2, DragonBall Evolution, Eden is west. - Participated in the launch strategy definition: competition monitoring, sales forecasts, mix-marketing choice, media and PR strategy- Created marketing tools to assist the sales force (sales pitch, displays, sales presentations) - Designed of all promotional and advertising material (packaging, POS, TV spots, ads, online assets) for the release- Set-up of media partnerships with TV channels, magazines and websites

Part of a program which aimed at encouraging US students to raise awareness on the situation in Darfur and to organize fund-raising activities at a local level.- Creation of publicity materials such as brochures and leaflets for the activists- Support of the student organizations in their fund-raising activities

Région De Boulogne-Billancourt, France

Conducted multiple quantitative and qualitative research projects for the third player in the French mobile phone market. The scope of the projects included: customer satisfaction measurement, customer profiling, testing of online and offline communications, loyalty program evaluation and new product potential assessment - Bid negotiations and supplier selection (including IPSOS, TNS…)- Methodology choices, survey design and moderator guides with the survey institute- Result analyses and production of strategic recommendations (key learnings). Presentation to the marketing teams- Budget management up to 150 000 euros per project (purchase order, invoices, adjustments)

Master In Business, Business And Marketing

Activities and Societies: Head of a ten-student team aiming at gathering funds to build a school in Ecuador: fund-raising, communication.

2008, International Affairs And Foreign Policy

Activities and Societies: Washington Semester Program

Classe Préparatoire Hec