Bénédicte Pons Email & Phone Number

Ville De Paris, Île-de-France, France

Paris, France

Make.org is a B2C and B2B2C citizen consultation plateform that aims at putting citizens' opinions in the center of decision making.As Chief Product Officer, I own the product strategy and vision, along with the user engagement strategy (acquisition, growth, CRM). I am a COMEX member and I manage a 4 people team.- Built the product and marketing roadmap.

Paris, France

As Head of Acquisition and CRM, I am a COMEX member. My goal is to increase the number of active user in order to reach the target volume of participants per consultation while reducing the cost of acquisition and ensuring the representativeness of the results.- Designed and deployed acquisition campaigns on Meta, Twitter, Linkedin and retention campaigns.

Paris, France

- I conceived and delivered the first version of the consultation service, which includes the website, the widget for partner implementation, the back-office for content moderation and management, the tracking and monitoring tools set-up- I have organized the delivery workflow and the agile rituals with the tech team - I have lead the launch of the first.

Région De Paris, France

Responsible for the multi-channel CRM strategy and communication deployment plan with the objective of improving user engagement, conversion of free users to paying subscribers, and retention rates (6 million paying subscribers / 180 countries). Management of 6 CRM specialists.- Implemented and managed the customer lifecycle journeys: new user onboarding.

Paris Area, France

Responsible for the customer database animation and content management for the brands Betclic and Everest Poker (online betting, poker) for the French market. Creation and management of a team of 8 people (CRM, designers, copywriters) - Defined and implemented communication plans and automated customer journeys through all channels (on-site messaging.

London, Royaume-Uni

Responsible for the conception and execution of conversion campaigns to turn registered customers into active players. The scope of the position includes 2 brands (BetClic and Expekt), 4 products (sports betting, poker, casino, games) and 20 countries- Created the promotional plan and the automated programs: messaging, incentives, targeting, contact.

Région De Paris, France

Supporting the product manager to launch new releases on DVD and Blu-ray from Twentieth Century Fox, Pathé and Europacorp studios on the French market. Projects included District 13 Ultimatum, The day the Earth stood still, Night at the Museum 2, DragonBall Evolution, Eden is west. - Participated in the launch strategy definition: competition monitoring.

Part of a program which aimed at encouraging US students to raise awareness on the situation in Darfur and to organize fund-raising activities at a local level.- Creation of publicity materials such as brochures and leaflets for the activists- Support of the student organizations in their fund-raising activities

Région De Boulogne-Billancourt, France

Conducted multiple quantitative and qualitative research projects for the third player in the French mobile phone market. The scope of the projects included: customer satisfaction measurement, customer profiling, testing of online and offline communications, loyalty program evaluation and new product potential assessment - Bid negotiations and supplier.

Master In Business, Business And Marketing

Activities and Societies: Head of a ten-student team aiming at gathering funds to build a school in Ecuador: fund-raising, communication.

2008, International Affairs And Foreign Policy

Activities and Societies: Washington Semester Program

Classe Préparatoire Hec