Passionnée par la création de marques fortes, je suis consultante freelance en Brand Image| Brand Content | Social Media & Influence et activations 360°. Je mets à profit ma passion et mon expertise pour développer des stratégies/déploiements de contenus personnalisés, piloter des campagnes d'activation innovantes qui engagent votre audience et boostent votre visibilité en digital. #marketingstratégique #expérienceclient #contenucréatif #ROIAinsi que la mise en place et le pilotage de Content Factory Agences/Marques pour Créer, déployer, activer et piloter tous vos assets organiques et PaidJe participe également à des recommandations stratégiques brand et image 360 pour vos appels d’offreContactez moi !

-Define & Drive Brand & Media full funnel strategy 2024-Create branding & performances action plans -Revamp the brand platform of global brand & strategy review with vision/mission/DNA/Brand Proposition/Manifesto/Brand Personality & values / Basic elements-Co lead the creative agency BETC-Develop guidelines to ensure brand consistancy-Guarant of DNA and editorial voice on Organic Social Networks and 360 communication projects-Co lead Media & Performance agency, responsible for planning, media buying and optmizations for digital, traditional and experimental media-Monitor ROI, branding KPI’s to deliver efficiency-Co lead the advocacy Employee Program -Manage and develop skills in intern

In charge of elevating the brand awareness and owned digital creativeBRAND CONTENT Lead the digital studio Front end /UX EUROP AND MIDDLE EAST (Creative ET html assets ESHOP/DISPLAY/SOME/CRM + Integration front end / UX/UI design ) with 10 people & 3 agencies-Manage and drive all the digital creative strategy and assure the consistency with retail -Improve user experience: smoother navigation, gamification and new formats html-Support Sephora Development on all countries with tool box of creative assets from central to drive the customer path-Elevate our websites & emails communication (templates & guidelines/technical specificities)-Optimize the freelances costs + creative agency & traffic planning-Follow the KPI of productionRUN THE CRM COMMUNICATION (Print & Digital)-Harmonize and align our communication to CRM to websites emailings for all countries (triggers, transactionnals, relationnal emailings)-Elevate qualitative Sephora brand image in each support Print and digital-Make the CRM communication by catalog, leaflet or emails more ownable, experiential & fully omnicanalDRIVE THE EDITORIAL DEPARTMENT in all touchpoints (Retail + Digital)-Elevate tone of voice and editorial experience on stores & digital-Create editorial Guidelines for each medium (Social media, ecrm, media, estores, stores merchandising)-Build a clear and strong editorial line, enhancing SEPHORA culture & codes and in line with the 360° marketing plan-Reinforce the emotional connection across all editorial touchpoints SOME, ESHOP, MEDIA, RETAIL MERCHANDISING-Manage editorial agency and freelances for all print and digital assets in all devices (SEO friendly)MARKET PLACE ZALANDO & SEPHORABoost digital Transformation & E-Commerce Customer experience

SUCCESSFULLY CREATED & IMPLEMENTED THE DIGITAL CONTENT STRATEGY-Create and Manage a new service CONTENT FACTORY to centralize the production of digital content for Europ and Middle East-Embrace digital transformation to engage and connect with customers faster : from beauty tutorials, to ‘always on’ content like product laydowns, shade ranges, before and afters, step-by-step applications, routines, e-commerce assets, and more across all social, digital, and e-commerce channels. -Lead and drive the overall editorial and social media strategy, all the contents for e-commerce, institutional website and social media-Lead conversations with all services and brands about digital content (tutorials, still lifes beauty, stop motion) and conceptualize the high-quality branded content/trend contents. Analyse results, monitor performance, improve engagement and conversion rate and share the best practicesInitiate the beauty trends by using data and build a strong community Manage a traffic Manager and Coordinator

⁄ Build the editorial website Beautydot by Sephora⁄ Devise the editorial strategy for Sephora France, Italy and Poland e-commerce platforms⁄ Define brand tone of voice, DNA & style⁄ Animate online publishing calendar for commercial, animations and editorial events⁄ Write & boost the visibility of SEO content (landing page, theme page)⁄ Implement and monitor performance indicators⁄ International amplification: share content assets to improve brand consistency

Rédaction des Dossiers de presse, et des newsletters presse et organisation des évènements presse Développement de l'éditing sur le site (pilotage desanimation vitrines, themepages et landingpages et suivi des performances) Gestion et mise a jour des briefs e merchandising France et Italie Rédaction du contenu édito Beauté Sephora.frRédaction des emailings et newsletters sephora.frAccroches bannières média & affiliationRédaction d'annonces SEMAccroches produits, services en merchandisingpilotage des shootings / tutos beauté pour les reseaux sociauxPilotage du plan editorial SOCIAL MEDIAChef de projet événementiel e-storeConception et gestion d'un rétro planningOrganisation et suivi de projet avec les équipes de webdesign, contenu, e-Crm, média et category management.Définition et planification du dispositif global e-store ( e-merchandising, création de Landing page, contenu digital,etc...)

Création d’un blog de décryptages de tendances mode et beauté avec plus de 7000 visiteurs par mois Partenariats avec les marques Interviews Tv dans des émissions de mode

Articles beauty, fashion, people, news interviews fashion and beauty peopleBeauty and Fashion trendsShoppingShooting fashion & beauty

Interviews People and beauty Beauty topics Print and digital Articles shooting tutorials beauty

Interviews beauty, fashion, people articles print & webshooting Beauty & Fashion