Ben Edmonds

Ben Edmonds Email and Phone Number

Senior marketer, helping grow brands through leveraging consumer passion @ TGI Sport (Australia)
Melbourne, VIC, AU
Ben Edmonds's Location
Greater Melbourne Area, Australia, Australia
Ben Edmonds's Contact Details

Ben Edmonds personal email

About Ben Edmonds

Non-traditional marketing specialist with a passion for innovative, creative concepts that create genuine connections between brands and consumers.I have over 17 years experience in UK and Australia across sponsorship/partnerships, content, experiential, guerrilla marketing and more. Have held senior management positions within agencies and most recently brands.

Ben Edmonds's Current Company Details
TGI Sport (Australia)

Tgi Sport (Australia)

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Senior marketer, helping grow brands through leveraging consumer passion
Melbourne, VIC, AU
Website:
tgisport.com
Employees:
275
Ben Edmonds Work Experience Details
  • Tgi Sport (Australia)
    Tgi Sport (Australia)
    Melbourne, Vic, Au
  • Tgi Sport (Australia)
    Head Of Brand Strategy
    Tgi Sport (Australia) Apr 2024 - Present
    Cremorne, Victoria, Au
  • Tgi Sport (Australia)
    Group Account Director
    Tgi Sport (Australia) Feb 2019 - Mar 2024
    Cremorne, Victoria, Au
    Key client lead across Sport & Lifestyle marketing. Focus on Partnerships, experiential and content marketing
  • Carlton & United Breweries
    Senior Sponsorship & Events Manager
    Carlton & United Breweries Oct 2017 - Jan 2019
    Southbank, Victoria, Au
    Oversee some of CUBs most important, strategic partnerships inc. AFL, NRL, music and AB Inbev’s global properties
  • Carlton & United Breweries
    National Experiential Manager
    Carlton & United Breweries Mar 2017 - Oct 2017
    Southbank, Victoria, Au
    Responsible for the strategy and management of CUBs brand experiences. From leveraging the business' extensive sponsorship portfolio across sport, music and lifestyle to overseeing key owned assets including CUB's brewhouses.
  • Carlton & United Breweries
    National Sponsorship Activation Manager
    Carlton & United Breweries Jun 2016 - Mar 2017
    Southbank, Victoria, Au
    Manage the activation of CUBs various national brand partnerships, from strategic concept development to implementation. The role focuses on three key areas;- Strategic concept development (alongside partner agencies)- Project management- Stakeholder management (rights holder, agency, internal departments)The key remit of the role is to ensure CUB brands leverage their sponsorship properties effectively, delivering measurable results for the business whilst bringing to life campaigns that resonate with consumers.
  • Gemba
    Senior Marketing Consultant
    Gemba Oct 2015 - Jun 2016
    Southbank, Victoria, Au
    Gemba provides Insights, Strategy & Communications to brands and rights holders in the global Sports & Entertainment industry.In my role as Senior Marketing Consultant I sat within the Marketing team focused on development of strategic and creative brand campaigns in the sports and entertainment space. The role also saw me consult for a variety of brands on their sponsorship investments, from asset selection to negotiation and leverage.Gemba operates three interrelated divisions that cover the value chain of the Entertainment Industry;1.The Marketing division helps build stronger brands by connecting to consumers through sport and entertainment. Clients include Toyota, Coca Cola, Telstra, Sanitarium, Powerade, Foxtel, Cadbury, Medibank, AGL and Adidas2 The Strategy Team develop strategies to assist Organisations and Governments involved in Sport and Entertainment in achieving their objectives. Clients include Australian Sports Commission, Tennis Australia, FFA and NRL3. The Insights team supports both the Strategy and Marketing offers through the provision of both proprietary and customised research programs. Gemba manages the largest Sports and Entertainment research program in Asia with research programs in China, India, Korea, Hong Kong, United States, United Kingdom, Australia and New Zealand. This allows us to continually extract valuable insights that can practically applied by our clients. Gemba has offices in Auckland, Hong Kong, Melbourne, Shanghai and Sydney.
  • Ensemble Australia
    General Manager (Melbourne)
    Ensemble Australia Feb 2014 - Aug 2015
    Sydney, Nsw, Au
    Ensemble is a non-traditional creative agency committed to redefining ‘creative’.We’re against the bland, the traditional and the expensive. We don’t believe in big budget overseas TV ads, dull advertorials or run of the mill sponsorships.Our team are driven to create ideas that people choose to engage with. Ideas that tell a story, that elicit emotion and drive action. Ideas that spread beyond paid media and deliver real world impact.We call these contagious ideas.From events to sponsorships, content to talent, we grow brands through the power of conversation. And I believe we have the best team in the country to deliver on the ideas. That’s what makes Ensemble special.With key offices in Sydney and Melbourne and satellite offices in Brisbane and Perth we have a genuine national offering for our clients. Our client roster includes Australian Grand Prix Corporation, Coles, Bunnings, Unilever, Microsoft, Defence Force Recruiting, Hyundai, Kia, YUM Restaurants, ING, MLA, True Value Solar, NSW Government...to name a fewCheck out our website at www.ensembleaustralia.com.au to see some examples of our work.Ensemble Australia is a specialist marketing agency with core expertise in content, sponsorship and activation.
  • Ensemble Australia
    Senior Account Director
    Ensemble Australia Apr 2013 - Feb 2014
    Sydney, Nsw, Au
    Ensemble is the strategic branded entertainment arm of IPG Mediabrands, delivering innovative campaigns in the sponsorship, content and activations space.
  • Omnomnomnom
    Freelance Marketing Consultant
    Omnomnomnom Jan 2013 - Feb 2015
    Marketing consultancy focused on the food industry, particularly small to medium enterprises. Services include everything from strategy to implementation of campaigns that encompass everything from traditional advertising to BTL and Social
  • Omd Australia
    Communications Director
    Omd Australia Jan 2010 - Jan 2013
    South Eveleigh, New South Wales, Au
    Fuse is part of the 'Strategy and Content' division and specialises in engagement strategy and activation.
  • Ignition Experience And Marketing
    Account Director
    Ignition Experience And Marketing Feb 2006 - Dec 2009
    Independent experiential agency specialising in brand experience, events, publicity stunts, guerrilla marketing and ambient.Clients included Microsoft XBox, Foster's Group and Motorola.
  • Hidden Agenda
    Md
    Hidden Agenda Apr 2004 - Dec 2005
    In early 2004, I co-founded a field-marketing agency called Hidden Agenda. The agency specialises in creative brand experience events, sampling, promotions and product launches. My role at Hidden Agenda was split into three key areas; account handling, new business generation and general company operations. I account handled various events and nationwide promotional tours for a number of leading brands. I oversaw each project from the initial creative pitching stage, through to organisation, delivery and post-event analysis.
  • Cunning
    Senior Account Manager
    Cunning Sep 1999 - Dec 2003
    New York, Us
    Cunning Communications is one of the UK’s leading non-traditional marketing agency. Formerly Cunning Stunts, the agency made its name through guerrilla advertising, ambient marketing and one-off publicity stunts. After two years at Cunning, the company positioned itself more in experiential and promotional marketing, executing integrated campaigns for some of the world’s leading brands such as British Airways, Levi’s and Britvic. My role at Cunning was very varied and demanding. I handled two of Cunning’s main retained accounts (FHM Magazine and SoBe Beverages/Pepsico) as well as working on a project basis for a multitude of other clients. As Account Manager, my duties included organising brainstorms, presenting creative proposals to clients, submitting feasibility and costing reports and managing each project through to completion. At Cunning I was also heavily involved in generating new business and regularly presented credentials to prospective clients.

Ben Edmonds Skills

Relationship Marketing Leverage Integrated Marketing Campaigns Marketing Communications Digital Marketing Marketing Strategy Social Media Experiential Events Sponsorship Activation Branded Content Creative Direction Copywriting Content Strategy Advertising Sponsorship Program Development Brand Development Strategy Blogging Marketing

Ben Edmonds Education Details

  • Cardiff University / Prifysgol Caerdydd
    Cardiff University / Prifysgol Caerdydd
    History
  • Sandown High School
    Sandown High School

Frequently Asked Questions about Ben Edmonds

What company does Ben Edmonds work for?

Ben Edmonds works for Tgi Sport (Australia)

What is Ben Edmonds's role at the current company?

Ben Edmonds's current role is Senior marketer, helping grow brands through leveraging consumer passion.

What is Ben Edmonds's email address?

Ben Edmonds's email address is be****@****ail.com

What schools did Ben Edmonds attend?

Ben Edmonds attended Cardiff University / Prifysgol Caerdydd, Sandown High School.

What are some of Ben Edmonds's interests?

Ben Edmonds has interest in Au Which Is All About The Food Industry, Passionate About Food, Environment, Com, My Blog Can Be Found At Omnomnomnom, Human Rights, Travel And Writing.

What skills is Ben Edmonds known for?

Ben Edmonds has skills like Relationship Marketing, Leverage, Integrated Marketing, Campaigns, Marketing Communications, Digital Marketing, Marketing Strategy, Social Media, Experiential Events, Sponsorship Activation, Branded Content, Creative Direction.

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