Ben Farrell

Ben Farrell Email and Phone Number

Vice President of Corporate Communications | Global Communication Strategy, Thought Leadership, Reputation & Crisis Management | B2B SaaS/PaaS | 25% Growth in Brand Awareness Annually Through Earned Media @ 1880 Consulting
Ben Farrell's Location
Staunton, Virginia, United States, United States
About Ben Farrell

I’m a corporate communications executive with a passion for shaping and amplifying brand stories that make an impact. Throughout my career, I’ve built strategies that elevate brand awareness, reputation, and executive thought leadership for tech-driven organizations, from high-growth SaaS and PaaS companies to dynamic GovCon organizations.At Appian, where I served as Vice President of Corporate Communications, I was fortunate to lead efforts that grew brand awareness by over 25% annually, generated millions of social media impressions, and secured top-tier analyst rankings. One of my proudest moments was executing the media strategy for Appian’s IPO, resulting in a standout day-of price increase and earning recognition as the year’s most successful tech IPO. Beyond the numbers, I thrive on crafting narratives that resonate, whether through media placements in Bloomberg, Forbes, or Fast Company or by creating an organic social media program with double-digit engagement rates that connect with audiences globally.Currently, as a Senior Communications Executive at 1880 Consulting, I’m using my expertise to guide GovCon organizations through various stages of change, focusing on positioning, messaging, M&A communications, and executive thought leadership. My approach has always been collaborative, bringing together teams across departments and geographies to ensure alignment and consistency.I'm driven by the belief that every brand has a unique story to tell, and my goal is to help companies tell those stories in a way that not only enhances their reputation but also forges meaningful connections.

Ben Farrell's Current Company Details
1880 Consulting

1880 Consulting

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Vice President of Corporate Communications | Global Communication Strategy, Thought Leadership, Reputation & Crisis Management | B2B SaaS/PaaS | 25% Growth in Brand Awareness Annually Through Earned Media
Ben Farrell Work Experience Details
  • 1880 Consulting
    Senior Communications Executive
    1880 Consulting Oct 2024 - Present
    Alexandria, Virginia , Us
    I manage internal communications and external public relations for organizations undergoing stage changes. This includes leading projects in positioning, messaging, narrative development, and thought leadership, as well as creating and executing comprehensive communication plans. I create Mergers and Acquisitions (M&A) positioning and communications, manage product launches, and develop executive communications initiatives to elevate organizational visibility and reputation.
  • Appian Corporation
    Vice President, Corporate Communications
    Appian Corporation Feb 2012 - Aug 2024
    Mclean, Virginia, Us
    Led Appian's brand growth from inception to its position as a leader in low-code and AI-driven automation, achieving over 25% annual growth in brand awareness with a budget far below competitors. Built a global communications function covering media relations, social media, branding, crisis management, and analyst relations across major regions. Developed high-engagement social media programs, managed strategic content for go-to-market initiatives, and directed media for Appian’s 2017 IPO. Crafted a comprehensive Crisis Communications plan, effectively controlling narratives during key events.
  • Appian Corporation
    Senior Director Public Relations
    Appian Corporation Jan 2008 - Feb 2012
    Mclean, Virginia, Us
    Managed global PR agency partners, tracking KPIs and budgets to ensure program alignment. Edited agency-produced content, crafted press releases and executive thought leadership pieces and supported internal and recruitment communications. Drove GTM strategies across key industries and secured top analyst rankings, solidifying Appian’s market leadership.
  • Horn Group, Inc.
    Vice President
    Horn Group, Inc. Jun 2001 - Dec 2007
    San Francisco, Ca, Us
    Generated $400K in annual new client revenue and managed $2M in account revenue, working with leading start-ups like PeopleSoft and Cognos. Increased retainer opportunities by bundling services and led distributed teams with a collaborative, empowerment-based management style to drive innovation and accountability.
  • Horn Group, Inc.
    Senior Director
    Horn Group, Inc. Apr 1998 - Jun 2001
    San Francisco, Ca, Us
    Developed and implemented multichannel PR and communications strategies for multiple B2B technology clients, consistently optimizing account profitability through effective resource management.
  • Phase Two Strategies
    Senior Account Executive
    Phase Two Strategies Oct 1995 - May 1998
    Mastered the basics of corporate communications and press and analyst relations, starting in administrative role and growing through promotion to lead multiple account teams across diverse technology markets. Responsible for programs including executive speaking, customer/partner references and editorial calendars

Ben Farrell Skills

Corporate Communications Strategic Communications Strategy Integrated Marketing Public Relations Social Media Marketing Marketing Leadership Internal Communications Management Business Development Press Releases Proposal Writing Social Media Media Relations Messaging Program Management Strategic Partnerships Seo Marketing Communications Analyst Relations Message Development Blogging Online Communications Analytics Branding And Identity Organizational Communication Training Online Advertising

Ben Farrell Education Details

  • Dartmouth College
    Dartmouth College
    Creative Writing
  • The Lawrenceville School
    The Lawrenceville School

Frequently Asked Questions about Ben Farrell

What company does Ben Farrell work for?

Ben Farrell works for 1880 Consulting

What is Ben Farrell's role at the current company?

Ben Farrell's current role is Vice President of Corporate Communications | Global Communication Strategy, Thought Leadership, Reputation & Crisis Management | B2B SaaS/PaaS | 25% Growth in Brand Awareness Annually Through Earned Media.

What is Ben Farrell's email address?

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What is Ben Farrell's direct phone number?

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What schools did Ben Farrell attend?

Ben Farrell attended Dartmouth College, The Lawrenceville School.

What are some of Ben Farrell's interests?

Ben Farrell has interest in Science And Technology, Education, Arts And Culture.

What skills is Ben Farrell known for?

Ben Farrell has skills like Corporate Communications, Strategic Communications, Strategy, Integrated Marketing, Public Relations, Social Media Marketing, Marketing, Leadership, Internal Communications, Management, Business Development, Press Releases.

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