Benedicta Owusu Email & Phone Number

Accra, Greater Accra Region, Ghana

• Developed and executed highly successful experiential marketing campaigns, resulting in 10000+ customers • Managed cross-functional teams, including event planners, designers, and vendors, to ensure seamless execution of experiential marketing campaigns within established timelines and budgets.• Developed and maintained strong relationships with key stakeholders, including clients, vendors, and agencies, resulting in repeat business opportunities and long-term partnerships.• Contributed to the overall marketing strategy by providing insights and recommendations based on experiential marketing expertise, ultimately driving brand growth and market differentiation.

Accra, Greater Accra Region, Ghana

• Developed a merchandising operation system that improved client satisfaction, leading to a 50% increase in the number of outlets with merchandisers and increased product visibility nationwide.• Data collecting for Business Intelligence: Monitored competition activity in the field and developed plans to improve clients' marketing initiatives.

Greater Accra, Ghana

• Conceptualized and executed business ideas, overseeing end-to-end processes from ideation to successful product launch with 1000 views on social media within the first week.• Developed and implemented a comprehensive social media strategy, utilizing diverse platforms and techniques to drive engagement and boost sales.• Played a key role in optimizing operational efficiency, controlling costs, and enhancing financial performance through effective assistance in operations, budgeting, and company valuation.

Ghana

• Conducted market research to evaluate Gino's brand perception, analyzing quantitative data from over 3000 survey responses and conducting interviews with retailers and consumers to assess brand competition• Assisted the marketing unit in executing an experiential marketing strategy that successfully engaged over 10,000 customers with the company's brand.• Conducted bimonthly qualitative market research in five major market areas to assess prices and demand for tomato paste, which influenced 30% of promotional activities. Delivered brand talks on product improvements at consumer forums in three regions, addressing over 500 people.

Coached entrepreneurs in building a well-validated product solutionCoached two teams of 12 students in building their businesses using design-thinking approach.Directed student entrepreneurs in developing their businesses ideasManaged a cross-functional team of 5 towards the provision of experts knowledge on building businesses to students Facilitated a team to provide expert assistance for 20 students on their ongoing projects

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Ashesi Startup Lauchpad, Foundations, of design and Entrepreneurship coachAccounting Economics Marketing Supply.

Diploma Of Education, Entrepreneurship/Entrepreneurial Studies