Ben F. Espanto Email & Phone Number

Garden Valley, CA, US

• Provides consultation on best practices for strategy, marketing automation tools & integrations, CRMs, data hygiene, email deliverability and key performance indicators
• Manages teams of resources from developers, marketers and designers for client project success
• Leads teams on marketing technology stack integrations & migrations, which include Marketo, Eloqua, Salesforce CRM and Drift
• Understand, customize and implement marketing operations processes for clients, to include project requirements, tracking, budgeting and quality control
• Provides training, video documentation and presentations on various marketing subjects and products
• Spots new growth opportunities & drives the growth expansion (Represented 50% of all company expansions)

Westlake Village, CA, US

• Revamped the branding, educational and design strategies of all print, web and email collateral, including the creation of the digital and content marketing platform.
• Created the marketing and editorial calendar, database, subscriptions, educational events and content library
• Implemented life cycle marketing campaigns, leveraging marketing automation software including Eloqua and Salesforce CRM to drive inbound leads throughout the sales cycle including lead nurturing, lead scoring and.
• Established the company as a thought leader by creating a sophisticated content, event and educational marketing curriculum.
• Established results-driven KPIs using marketing stack including Google Analytics, Salesforce, Eloqua and SenderScore.
• Planned and executed events such as webinars, meetings and trade shows

Austin, Texas, US

• Consulted on layout, roadmap and processes for the creation of an Fintech CRM & marketing automation solution
• Provided industry best practices on email marketing, automation and deliverability
• Project-managed beta testing of CRM solution

• Established & implemented all processes and technology stacks including Salesforce CRM, Google Analytics, Constant Contact, Ebsta and others
• Built entire marketing infrastructure including branding, position, collateral materials, social, website, analytics and lead-gen processes
• Day-to-day management of marketing, including SEO, SEM, lead gen, sales enablement, content strategy, vendor relations, strategic partnerships and direct mail

New York, NY, US

• Executed the marketing strategy using the marketing automation tool, Marketo and Salesforce CRM across our numerous brands and databases.
• Provided technological solutions, models and roadmaps to optimize processes.
• Strategized, organized and built source tracking, behavior-triggered actions within Marketo.
• Optimized lead generation, conversion, campaign programming, scoring, and analytics.
• Worked closely with the Salesforce team to ensure data architecture and hygiene measures are carried through to benefit the Marketo platform, with the objective of scaling it to other properties.
• Project-managed technologically-based initiatives including the Crowd Compass mobile app, Tint Social app, Map Your Show and other third-party software.

• Created the go-to-market (GTM) digital strategy and managed the marketing channel that primarily dealt with the NBA, NFL, NHL and MLB
• Created new lead and sales channel enablement processes, alerts and KPIs
• Instituted technologies (Marketo, Salesforce) to track metrics and automate marketing and leads processes
• Project managed creatives, developers and other external vendors
• Generated all inbound leads from SEM, SEO and other web-related collateral that led to acquiring notable clients such as Coca-cola, Mastercard, American Express, Staples, Waste Management, Madison Square Garden and.
• Revamped website, branding, collateral and value proposition

Encino, California, US

• Managed SEO, SEM, email and direct mail marketing programs with a budget of over $100K per month with a minimum of 600% ROI
• Initiated and managed marketing automation (Infusionsoft), CRM, new media and social networking initiatives
• Established metrics implementing tools like WebTrends, Google Analytics, and Bruce Clay SEO Toolset
• Updated all digital and print collateral, including web landing pages, magazines, newsletters
• Led all marketing and sales initiatives
• Generated leads for the firm

The brainchild of industry professionals who have spent their whole careers building and maintaining successful businesses. Our decades of experience in a broad spectrum of specialties, such as accounting, operations, project management, marketing, business strategies, technology and design give us leverage to achieve what others may not.

• Revamped the company systems, websites, branding, strategy and products
• Optimized lead generation campaigns for numerous sites and clients using SEO, Pay-per-call and SEM strategies
• Launched Web 2.0 social networking campaigns resulting in increased organic leads
• Managed over 400 legal websites, domains and directories
• Project-managed offshore systems, call center and web development team
• Solidified the company into a self-sufficient business with a 20% increase of revenue per quarter

Madison, NJ, US

• Conceived and implemented the Sotheby's brand in California
• Built the entire marketing department from company inception
• Created the www.EwingSir.com website, intranet system and job tracking system
• Designed and art directed all print, web and e-mail marketing materials
• Direct Reports: 5

• Built all aspects of the marketing program
• Managed day-to-day operations of the marketing department
• Advised agents of effective strategies to maximize marketing budget
• Designed all print and web advertising & collateral branding materials
• Direct Reports: 2

• Ensured that all collateral materials were consistent with the brand
• Restructured the department which increased efficiency by 50%
• Managed operations of the department with a staff of 17 under Director of Marketing
• Trained all new marketing employees in all roles in the Marketing Department
• Served as the liaison to all newsprint and post-production associates
• Performed print advertising tasks from conception to pre-production

Madison, NJ, US

• Generated and edited copy for newspaper advertisements and public relations
• Participated in every aspect of print advertising from concept, copy writing, to layout design
• Designed and implemented methods to achieve greater efficiency in all aspects of the advertising and marketing process
• Proposed & implemented more cost-effective and efficient methods of production
• Designed and laid out 23 weekly newsprint ads