Ben F. Espanto Email and Phone Number
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Strategic mind with operational experience. Hands-on in building entire marketing frameworks from the ground up in the most logical, simple and sustainable ways. A player-coach who knows both strategy and tactics, I bridge the gap between marketing, web and technology with over 25 years of experience with a broad range of skills in digital & traditional marketing, currently focusing on marketing automation, email strategy & digital marketing, demand & lead generation, sales enablement and content programming for SMBs, start-ups/early-growth-stage, B2B, SaaS and cloud-based companies. As an efficiency and process specialist, I have significant hands-on experience in building and developing marketing frameworks and teams using technology, including marketing automation (Marketo, Eloqua, Pardot, Infusionsoft), email engagement and drip programs, metrics, lead scoring, collateral, branding, website, SEO/SEM/Social campaigns and sourcing and managing teams.Recent Successes:• Created the marketing department of a technology SaaS application company focusing on Fortune 500 customers utilizing SEO, Salesforce CRM and Marketo, newly-creating inbound leads and processes for sales enablement, and making them the number one brand in their marketplace, as well as assisting the the acquisition of another $30M in venture funding.• Revamped the entire marketing and sales department, including the creation of a new website, the implementation of new sales processes, the restructuring of the CRM (Salesforce), marketing automation tool (Eloqua) and the establishment of standardized KPI's.• Built the marketing department of a new, prestigious, global real estate franchise from the ground up, and growing from 1 branch to 3. Responsible for the overall branding, marketing, collateral, product offerings, market positioning and sales enablement.• Provided technological solutions, models and roadmaps to optimize digital marketing processes for a multi-million dollar organization.• Migrated a large B2B organization from Eloqua to Marketo marketing automation platform• Revamped all Pardot email and newsletter templates for a bio pharma firmSpecialties: Marketo, Eloqua, Salesforce CRM, Lead generation, Email marketing, Sales Enablement, Google Analytics, HTML, Webmaster Tools, Adwords, Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Microsoft Office: Excel, Powerpoint, Word, Outlook, Demand Generation
4Thought Marketing
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Senior Marketing Operations Consultant4Thought Marketing Apr 2021 - PresentGarden Valley, Ca, Us• Provides consultation on best practices for strategy, marketing automation tools & integrations, CRMs, data hygiene, email deliverability and key performance indicators• Manages teams of resources from developers, marketers and designers for client project success• Leads teams on marketing technology stack integrations & migrations, which include Marketo, Eloqua, Salesforce CRM and Drift• Understand, customize and implement marketing operations processes for clients, to include project requirements, tracking, budgeting and quality control• Provides training, video documentation and presentations on various marketing subjects and products• Spots new growth opportunities & drives the growth expansion (Represented 50% of all company expansions)• Provides internal guidance on client expansion strategies• Revamped and leads the company new employee onboarding process
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Head Of MarketingCavalier Associates Jan 2016 - Apr 2021Westlake Village, Ca, Us• Revamped the branding, educational and design strategies of all print, web and email collateral, including the creation of the digital and content marketing platform.• Created the marketing and editorial calendar, database, subscriptions, educational events and content library• Implemented life cycle marketing campaigns, leveraging marketing automation software including Eloqua and Salesforce CRM to drive inbound leads throughout the sales cycle including lead nurturing, lead scoring and landing page optimization.• Established the company as a thought leader by creating a sophisticated content, event and educational marketing curriculum.• Established results-driven KPIs using marketing stack including Google Analytics, Salesforce, Eloqua and SenderScore.• Planned and executed events such as webinars, meetings and trade shows• Created new marketing collateral and trained the sales team on implementation -
Marketing Technology ConsultantDuku Solutions Jan 2018 - Jan 2019Austin, Texas, Us• Consulted on layout, roadmap and processes for the creation of an Fintech CRM & marketing automation solution• Provided industry best practices on email marketing, automation and deliverability• Project-managed beta testing of CRM solution -
Vp Of Marketing & Business DevelopmentThe Law Office Of Ben Mironer (Legal) Dec 2013 - Dec 2015• Established & implemented all processes and technology stacks including Salesforce CRM, Google Analytics, Constant Contact, Ebsta and others• Built entire marketing infrastructure including branding, position, collateral materials, social, website, analytics and lead-gen processes• Day-to-day management of marketing, including SEO, SEM, lead gen, sales enablement, content strategy, vendor relations, strategic partnerships and direct mail
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Director Of Marketing TechnologyUbm Advanstar (Magic Tradeshow) Jul 2014 - Dec 2014New York, Ny, Us• Executed the marketing strategy using the marketing automation tool, Marketo and Salesforce CRM across our numerous brands and databases.• Provided technological solutions, models and roadmaps to optimize processes.• Strategized, organized and built source tracking, behavior-triggered actions within Marketo.• Optimized lead generation, conversion, campaign programming, scoring, and analytics.• Worked closely with the Salesforce team to ensure data architecture and hygiene measures are carried through to benefit the Marketo platform, with the objective of scaling it to other properties.• Project-managed technologically-based initiatives including the Crowd Compass mobile app, Tint Social app, Map Your Show and other third-party software. -
Director Of MarketingTicketmanager May 2011 - Jul 2014• Created the go-to-market (GTM) digital strategy and managed the marketing channel that primarily dealt with the NBA, NFL, NHL and MLB• Created new lead and sales channel enablement processes, alerts and KPIs• Instituted technologies (Marketo, Salesforce) to track metrics and automate marketing and leads processes• Project managed creatives, developers and other external vendors• Generated all inbound leads from SEM, SEO and other web-related collateral that led to acquiring notable clients such as Coca-cola, Mastercard, American Express, Staples, Waste Management, Madison Square Garden and many more• Revamped website, branding, collateral and value proposition• Facilitated the creation of digital assets (whitepapers, case studies, email marketing campaigns, newsletter, ROI Calculator)• Co-founded the Corporate Ticket Impact Conference (CTIC)
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Director Of Marketing1.800.Nocuffs, The Kavinoky Law Firm Jul 2009 - Apr 2011Encino, California, Us• Managed SEO, SEM, email and direct mail marketing programs with a budget of over $100K per month with a minimum of 600% ROI• Initiated and managed marketing automation (Infusionsoft), CRM, new media and social networking initiatives• Established metrics implementing tools like WebTrends, Google Analytics, and Bruce Clay SEO Toolset• Updated all digital and print collateral, including web landing pages, magazines, newsletters• Led all marketing and sales initiatives• Generated leads for the firm• Managed agencies, partners/vendor relationships -
Principal And Chief Marketing OfficerLvi Businessworks Mar 2009 - Mar 2011The brainchild of industry professionals who have spent their whole careers building and maintaining successful businesses. Our decades of experience in a broad spectrum of specialties, such as accounting, operations, project management, marketing, business strategies, technology and design give us leverage to achieve what others may not.
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Director Of MarketingLegal Brand Marketing - Kavinoky Law Firm (Ad Agency) Sep 2008 - Jul 2009• Revamped the company systems, websites, branding, strategy and products• Optimized lead generation campaigns for numerous sites and clients using SEO, Pay-per-call and SEM strategies• Launched Web 2.0 social networking campaigns resulting in increased organic leads• Managed over 400 legal websites, domains and directories• Project-managed offshore systems, call center and web development team• Solidified the company into a self-sufficient business with a 20% increase of revenue per quarter• Planned and coordinated company seminars• Direct Reports: 3
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Director Of MarketingSothebys International Realty Mar 2005 - Jun 2008Madison, Nj, Us• Conceived and implemented the Sotheby's brand in California• Built the entire marketing department from company inception• Created the www.EwingSir.com website, intranet system and job tracking system• Designed and art directed all print, web and e-mail marketing materials• Direct Reports: 5 -
Creative DirectorPrudential California Realty, Calabasas Jun 2003 - Mar 2005• Built all aspects of the marketing program• Managed day-to-day operations of the marketing department• Advised agents of effective strategies to maximize marketing budget• Designed all print and web advertising & collateral branding materials• Direct Reports: 2
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Production Marketing ManagerPrudential California Realty, John Aaroe 1999 - 2003• Ensured that all collateral materials were consistent with the brand• Restructured the department which increased efficiency by 50%• Managed operations of the department with a staff of 17 under Director of Marketing• Trained all new marketing employees in all roles in the Marketing Department• Served as the liaison to all newsprint and post-production associates • Performed print advertising tasks from conception to pre-production• Designed collateral materials from brochures, signage, newsprint and magazine advertising
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Marketing CoordinatorColdwell Banker 1997 - 1999Madison, Nj, Us• Generated and edited copy for newspaper advertisements and public relations• Participated in every aspect of print advertising from concept, copy writing, to layout design• Designed and implemented methods to achieve greater efficiency in all aspects of the advertising and marketing process• Proposed & implemented more cost-effective and efficient methods of production• Designed and laid out 23 weekly newsprint ads
Ben F. Espanto Skills
Ben F. Espanto Education Details
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Woodbury UniversityMarketing
Frequently Asked Questions about Ben F. Espanto
What company does Ben F. Espanto work for?
Ben F. Espanto works for 4thought Marketing
What is Ben F. Espanto's role at the current company?
Ben F. Espanto's current role is Marketing Jack of All Trades | Bridging the Gap Between Marketing, Technology and the Web | Senior Marketing Operations Consultant at 4TM.
What is Ben F. Espanto's email address?
Ben F. Espanto's email address is be****@****tes.com
What is Ben F. Espanto's direct phone number?
Ben F. Espanto's direct phone number is +181838*****
What schools did Ben F. Espanto attend?
Ben F. Espanto attended Woodbury University.
What are some of Ben F. Espanto's interests?
Ben F. Espanto has interest in Sem, Web Design, Children, Marketing, Social Networking, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Seo.
What skills is Ben F. Espanto known for?
Ben F. Espanto has skills like Email Marketing, Marketing, Marketing Strategy, Seo, Crm, Online Marketing, Advertising, Salesforce.com, Management, Sem, E Commerce, Marketing Automation.
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