Bennesa Lyon Email & Phone Number

United States

Santa Clara, California, Us

Santa Clara, California, Us

Lead a team of field and channel marketers in the development and execution of highly impactful demand generation & ABM programs.Hired to lead transformation of field marketing organization into a more data-driven organization, expanding beyond events-only focus to more targeted and account-based marketing using the broader marketing mix.Leveraging industry best practices, developed and implemented events blueprint that drove paradigm shift of events from awareness-only to demand-generation tactic. The first use of this model delivered 31% more 1:1 customer meetings with executives than forecast.Developed and implemented targeted account strategy that drove the first account-based marketing program for North America named accounts. Highly-successful program exceeded engagement goals by 71%, including over 300 net-new Enterprise accounts and 30 CIOs. Model established as paradigm shift and operating model for future programs.Transformed use of events from awareness to demand-generation tool. With first use of best-practice model, delivered 31% more 1:1 customer meetings than planned.Launched highly-targeted appointment setting campaign, delivering 2X meeting goal and over $12m pipeline in first 30 days.Developed ABM strategy and execution plan to drive share-of-wallet in base and net-new logo door openers.Developed integrated marketing campaign targeting key Cloud Service Provider customers. Converted 25% of responders to appointments, delivering 2X more appointments for sales than planned.Integrated Digital Marketing and Digital Behavior data into marketing and pipeline growth strategy, to drive significantly greater ROI and lower Cost-Per-Lead metrics

Santa Clara, California, Us

Senior Director, Global Customer Segmentation, Analytics & Intelligence (2010 – 2015) Senior Director, Global Demand Campaigns, Marketing Operations & Automation (2006 – 2015) Direct customer strategy, analytics and segmentation. Collaborate with senior leadership and across functions to direct business strategy and market approaches. Administer budget of $30M+. Instituted global marketing operations function, metrics and reporting processes, saving millions of dollars. Generated $25M+ pipeline revenue with data-driven program launch which shifted how company runs demand generation programs. Created and launched global customer database. Led global deployment of campaign and lead management solution to corporate and marketing teams which delivered exponential revenue within first year. Built Strategic Business Analytics and Intelligence function for corporate and field marketing. Identified $4B opportunity for management.Established a worldwide marketing operations function, achieving over $2m in savings in first 12 months. Buildt and sold business case to deploy worldwide marketing automation solution to marketing and sales, enabling ROI on multi-million dollar lead-generation investments. Drove tighter alignment across sales and marketing through consistent, global lead management processes and reporting.

Houston, Texas, Us

Designed multi-channel marketing, business development and product plans to drive revenue growth for Americas Software division. Identified high-potential markets to improve speed to market. Partnered with sales to drive effective sales management and marketing ROI. Oversaw annual budget and team including vendors in executing all initiatives. Generated leads estimated to deliver $180M+ in annual revenue. Created global strategic marketing programs that increased field productivity, time-to-market, and impact from stronger market consistency.

Houston, Texas, Us

Facilitated improved integration of resources and portfolios from merger. Researched and analyzed competitive market trends and prospect and customer insights to determine optimal marketing spend. Led new product introductions, business development plans, and marketing campaigns for telecom market. Ensured compliance with product requirements. Built and sustained client relationships and collaborated on migration plans. Led benchmarking project to develop and introduce innovative IPv6 Mobile IP demo.

Houston, Texas, Us

Developed and drove strategic marketing, branding and business plans to increase customer acquisition and marketplace competitiveness. Directed launches of wireless technology solutions throughout global emerging markets. Instituted metrics, reporting tools, and CRM databases to measure success. Secured strategic alliances with key partners. Managed team and annual budget of $800K.

Overland Park, Kansas, Us

Built business cases, service requirements and launch plans for advanced services to enable Sprint PCS management to make go / no-go decisions; secure vendors and launch commercial service.

Staffed team responsible for managing budgets, developing business cases, requirements, and launch plans for advanced services for new wireless carrier.

Ca

Managed product requirements, competitive positioning, pricing analysis, and messaging.Developed new market opportunities; supported new technology pilots and early adopter programs.

Master Of Science - Ms, Computer Science

B.S. Computer Science, Computer Science; 2Nd Major In Accounting

M.S. Computer Science, Computer Science