Yoann Benesty Email & Phone Number

Sherbrooke, QC, CA

Sherbrooke, Québec, Canada

• Supervision and management of the company's overall digital strategy, ensuring alignment with strategic objectives;
• Management of strategic digital projects, ensuring their efficient implementation and maximizing their added value;
• Definition and tracking of digital KPIs, providing detailed performance analyses to key stakeholders;
• Close collaboration with an internal team of developers, promoting a culture of innovation, collaboration, and continuous professional development;
• Ensuring that the company stays at the forefront of digital technologies to optimize operations and maintain market competitiveness;
• Close collaboration with suppliers, technological partners, and advertising agencies to optimize digital marketing initiatives;

Sherbrooke, Québec, Canada

• Comprehensive management of e-commerce strategy, ensuring the optimization of the online platform's performance and overseeing all e-commerce related activities;
• Definition and implementation of a multichannel marketing strategy to increase visibility, traffic, and conversion;
• Analysis of customer behavior and market trends to identify opportunities for product catalog expansion and improvement;
• Leading SEO, SEA, and content marketing operations to increase organic and paid visibility;
• Tracking of e-commerce site KPIs, including sales, conversion rates, customer acquisition cost, and average basket value;
• Management of relationships with suppliers and commercial partners;

Sherbrooke, Québec, Canada

• Supervision of all e-commerce operations, ensuring a smooth and effective online sales process, from site navigation to delivery;
• Close collaboration with our team of full-stack developers for the development and implementation of e-commerce projects, ensuring optimal technical integration of site features;
• Development and implementation of e-commerce strategies, focusing on conversion optimization and user experience improvement;
• Analysis of market trends and consumer behavior to optimize product assortments and pricing strategies;
• Collaboration with marketing and logistics teams to synchronize promotions, manage inventory, and ensure fast delivery times;
• Use of data analysis tools to track and improve site performance, identifying bottlenecks and proposing solutions to increase sales and customer satisfaction;

Ville De Paris, Île-de-France, France

• Management of strategic projects in finance.Tasks:
• Comprehensive management of budgets, deadlines, compliance with specifications, and quality control, ensuring delivery of projects that meet stakeholder expectations;
• Management of the Offshore development team in Bulgaria, promoting fluid communication and ensuring the team's goals align with those of the project;
• Supervision of a team consisting of 4 developers and two editors, encouraging collaboration, innovation, and professional growth;
• Writing of content with an emphasis on accuracy, impact, and added value;
• Development of revenue, by identifying new business opportunities and implementing strategies to maximize profitability.

Ville De Paris, Île-de-France, France

• Redefined the service offer and implemented a new marketing strategy for the group's websites, ensuring greater visibility and appeal for potential customers;
• Creation and review of content with search engine optimization (SEO) in mind, improving the organic positioning of our online platforms;
• Animation of social media, actively engaging our community and developing a consistent and attractive brand image;
• Design and management of large-scale email campaigns (+800,000 emails sent per month), significantly increasing engagement and conversion rates.

Ville De Paris, Île-de-France, France

• Management of a portfolio of 1,300 clients;
• Sales and advice on a diverse range of financial products, in line with each client's personal financial goals;
• Strategic business development, working towards the acquisition of new clients and the promotion of innovative financial products.

Mba, Marketing, 95%

Licence #29GBWR6EMH

Mba, Behavioral Economics, 95.16%

Ecole De Commerce, Marketing

Baccalauréat, Marketing & Communication

Baccalauréat, Economy