I lead the Marketing and Data Science Practice within Inizio Evoke, a globalhealth marketing and transformation agency. My team of analysts,technologists, and data scientists unlocks growth through data-driven insight.I have P&L responsibility for a matrixed team of 5+ and revenues of more than$5mAnalytics Capability Relaunch - Designed and built the team, capabilities, andtechnology infrastructure to transform marketing science, advanced analytics,and data visualization capabilities, leading to 25% inline client revenue growthagency-wideNovo Nordisk, Wygovy - Designed an end-to-end DTC omnichannelmeasurement strategy and analytics capability to support aggressive growthand optimization targetsRegeneron, Dupixent - Overhauling the CRM and customer lifecyclemeasurement strategy and advanced analytics. Implementing advancedanalytics and audience passive metering strategy to deliver a competitiveadvantageGilead, Kite - Developing the measurement strategy and data architecture toidentify leading indicators and dynamic KPIs to optimize a new omnichannelproof of concept

I built out the Marketing Technology & Analytics Practice, which equippedclients with the strategy, training, and capability to achieve digital excellence inmeasurement, MarTech, demand generation, and marketing operations.GA4 multi-client migration - full strategy, migration, and real-time dashboards(using GTM, Funnel.io, and Google Data Studio) for 25+ clients ahead of theJuly 2023 switchoverMedtronic Account-Based Marketing - Marketing Automation Strategy &measurement strategy for the world's second-largest medical manufacturer.Leading to a 480% increase in target account engagementPhade Straws Programmatic Advertising - Design, build & optimize thestrategy for B2B & DTC campaigns and performance tracking acrossprogrammatic, geo-fence, Super Bowl 2022, OTT, Amazon, and Ambient Media.Tracking

Transforming the Sales Operations and Marketing Capability - developing anintegrated and scalable Salesforce MarTech solution – CRM, MAP, ABM, andAnalyticsGlobal Marketing Team Build - Product Marketing, Content Marketing, DemandGeneration, Analytics and Marketing OperationsResponsible for 100% Of The $70m Sales Pipeline - Leading a team of BDRsand Partnership Managers in combination with the Marketing & DemandGeneration teams

Digital Transformation: Digital marketing transformation business consultant to FiServe and Healthcare clients.Led The Migration Of Six Regional HCP - into a single customer-facing website(now Optum.com) – CMS, CRM, CDP, MAP, and DSPsLed The 401k Mobile App Launch Strategy - the new app targeted a lessengaged millennial customer segment. Predictive analytics enabled theforecasting of downloads and install rates.

FinTech: Led a large-scale digital marketing transformation across the global sales and marketing organization. Creating a vision around three core strategies 1) Grow the global brand, 2) Build customer-centric digital journeys 3) Measure marketing effectiveness and ROI.

Financial Services: As Global Head of Campaigns, I grew an internal marketing agency that equipped all global marketing teams with the technology, data, digital strategies, and execution resources to drive significant recurring subscription revenue growth.