Ben Buss Email & Phone Number

Madison, Wi, Us

Champion of a consumer-focused strategy that leverages emerging technologies and human-centered design to remove friction, drive lead acquisition, improve conversion, and influence policy placement. • Develop and execute digital strategies that result in meaningful customer acquisition growth from digital platforms. • Drive customer and revenue growth in the digital purchase/e-commerce platforms. • Responsible for website and landing page effectiveness across multiple brands and digital customer journeys. • Oversee UX and Creative teams. • Lead Conversion Rate Optimization, A/B Testing and Personalization efforts. • Apply SEO techniques to drive growth in organic customer acquisition. • Develop best practices and guidance for building and optimizing websites and landing pages using a mobile-first approach. • Leverage GA4, PowerBI, Tableau and Active Prospect to optimize and evaluate performance.

Madison, Wisconsin Area

Marketing leadership team member for the American Family Brand that established the first-ever B2C e-commerce capabilities. Accountable for the vision, strategy and performance of the digital channel. Built and executed lead-to-policy conversion strategies across all lines of business with personalized journeys through Salesforce that removed friction, improved profitability and increased monetization revenue. Drove new business growth through content marketing, campaign integrations, lead generation for our agents, direct to consumer sales and SEO. Established retention strategies that delivered industry leading experiences in policy management, billing/payment, claims and communication preference management. Implemented AI enabled chatbot capabilities to reduce the load on our call centers and provide customers faster responses to their common questions. Transformed operations by partnering closely with senior leaders to deliver multi-line, omni-channel customer-centric experiences. Managed a large team of exceptional Digital Product Managers, Digital Specialists, UX Professionals and Content Creators. Oversaw the partnership with world-class creative and SEO agencies.Execution of these strategies led to a YoY new digital acquisition growth +60%, monetization revenue +55% and an increase in agent leads by 24%.The retention rate of customers using digital experiences averaged 1.4% better than customers that didn’t use these experiences over the past two years.

Madison, Wisconsin Area

Oversaw the digital experience strategy that drives new customer acquisition. Delivered profitable growth through the digital channel. Led a high performing internal team and multiple agency partners responsible for the creation of the e-commerce experience for the American Family Insurance brand. Direct accountability for driving traffic through a robust digital content marketing strategy and SEO performance. Partnered closely with brand marketing and media teams to optimize spend on the highest converting consumer segments and to create personalized, integrated experiences through the sales funnel. Established a mobile first approach and developed a strong innovation pipeline. Implemented the Agile Scrum delivery methodology and consistently optimized process to ensure speed to market.

Madison, Wisconsin Area

The Kraft Heinz Company is the third largest food and beverage company in North America and fifth largest in the world with annual revenues of more than $28 billion. The company has a deep portfolio of beloved food & beverage brands in the beverage, cheese, refrigerated meals and grocery categories. The Refrigerated Meals Segment includes the Oscar Mayer, Lunchables, P3, Claussen and Boca brands. These brands combine to deliver approximately $3.4 billion in revenue. As the Business Unit Leader for the Refrigerated Meals (Oscar Mayer) Segment, I was responsible for delivering business value from the $56M investment in the technology portfolio. I oversaw the SAP ERP transformation and transition. I worked directly with Oscar Mayer executives and the Information Systems organization to interpret business needs, define systems strategies and deliver the technology program. I was privileged to be part of the team that increased revenues 3% and operating income 14.9% versus prior year.

Madison, Wisconsin Area

Responsible for delivering on the strategy of a multi-million dollar digital program. Led high-performing, cross-functional teams and agency partners to execute immersive digital brand campaigns in web, social and mobile. Managed the $5M marketing technology budget with the vision of consumer engagement, customer acquisition and data driven efficiency. Accountable for the redesign and performance of www.kraftrecipes.com and www.kraftheintzingredients.com.

Madison, Wisconsin Area

Responsible for the global enterprise-wide outsourcing of Kraft’s Mainframe, Wintel, Unix and AS400 infrastructure. Directed global, cross-functional program steering team meetings with senior leaders to provide status, control scope and manage risk. Managed a budget of over $10 million and a team of eight internal employees and 20 consultants with most located outside the US. Migrated approximately 3000 applications to new data centers and delivered over $100M in annual savings.

Madison, Wisconsin Area

Managed the multi-million dollar implementation of a coffee optimization system for the newly constructed blending facility in Jacksonville, Florida. Motivated a cross-functional team to design and implement a data warehouse and a reporting application for Maxwell House Coffee. Drove continuous improvement and created process standards while acting as primary support for all of Kraft’s commodity procurement systems.

Eau Claire, Wisconsin Area

Assisted in setting up a Windows NT 4.0 Networking environment for a new insurance claims processing and customer service facility. Developed a Problem Tracking Database using Microsoft Access.