Managing global business and channel expansion for Client Flash products, steering strategy, financials, and cross-functional team coordination to boost market share and profitability. Enhanced analytical tools to monitor Client SSD and Embedded Flash performance, ensuring effective reporting and decision-making.

Spearheaded the global sales and marketing strategy for client SSDs, driving the category's revenue and market share to lead worldwide, and executed regional development plans that significantly increased our market presence in China. My leadership resulted in elevating our unit/petabyte share from third to first globally and doubling our market share in China within two years.

Directed channel marketing in the Americas region, overseeing the development and delivery of fully integrated marketing plans for all Western Digital brands. I also led a team of 5 marketing managers and was responsible for Americas MDF budget allocation, aligning investments to growth objectives. Additionally, I was responsible for various channels including retail, etail, DMR, distribution, and surveillance, and I launched the Latin America Surveillance Council and planned/executed the first annual event.

General Manager for our Brazilian subsidiary, directing sales, marketing, and operations, while significantly engaging in finance and factory functions, and leading a 13-person sales team to generate over $100 million in annual revenue. Strategically restructured distribution, implemented an FOB strategy, and cultivated key channel relationships, resulting in market share growth across consumer, commercial, and OEM sectors, and secured a five-year exclusive deal with Brazil's top surveillance manufacturer.

Managed two strategic accounts in the US eastern region, Office Depot and TigerDirect, increasing WD market share to over 55% and 60% respectively, and was named WD Salesman of the Year in North America for 2013. Additionally, secured exclusivity agreements and managed rolling forecasts to guarantee supply for direct partners.

Managed key DMR accounts like CDW, Dell, and Insight across the US and Canada, increasing their market shares substantially and boosting annual regional revenue to over $20M. Enhanced brand recognition through quarterly visits to each sales branch, contributing to share growth at CDW from 37% to 48%, Dell from under 50% to over 65%, and Insight from 30% to 40%.

Investor in Lunabase Travelstays and Property management, which specializes in managing smart homes with luxury amenities tailored for the modern traveler's needs.

Launched a Software Licensing category that expanded annual revenue to over $45M, fostered key partnerships with major vendors like Microsoft and Adobe, and managed a team that drove sales through strategic marketing and incentive programs. Established and maintained pivotal relationships with distributors and vendors, ensuring robust pipeline management and accurate quarterly forecasting for each vendor line.

Managed and grew 9 vendor lines by over 40% year-over-year through effective market penetration funding and the execution of targeted vendor marketing plans. Strengthened key distributor relationships, including with Tech Data, Ingram Micro, D&H, and Synnex.

Analyzed Sony TV market trends in the UK, Netherlands, Belgium, and Luxembourg, tracking penetration, seasonality, and annual movements. Developed strategic line, channel, and pricing approaches that enhanced market share.