Ben Fife

Ben Fife Email and Phone Number

Co-Founder and Chief Marketing Officer @ Base Case
Park City, UT, US
Ben Fife's Location
Park City, Utah, United States, United States
Ben Fife's Contact Details

Ben Fife work email

Ben Fife personal email

n/a
About Ben Fife

I live at the intersection of Marketing, Strategy, and Data Science. I have over 20 years of experience driving data-informed strategies and operations, leading teams, and building systems for analytics, data science, and optimization. I have transformed struggling companies by innovating with cutting-edge technologies to optimize media buys, develop measurement and technology frameworks, automate quoting processes, create planning and budgeting processes, deploy real-time profitability reporting systems, and develop advanced AI models that understand and predict customer behavior, and provide other data insights.I've led teams of media planners, buyers, analysts, developers, and strategists who've proved that data can help us understand people, visualize and tell stories, and optimize communication strategies and marketing efforts.AttributionMarketing AutomationAdvanced AnalysisBig Data MiningDigital Channel OptimizationAudience Segmentation and ProfilingTableau and Data VisualizationPredictive ModelingSite OptimizationSocial Media AnalyticsGeo-Spatial Linguistic AnalysisOpen to Advisory and Board membershipsSpammers, please stop sending me cold DMs asking if I would consider opening a franchise. — or at least don’t use the exact same message everyone else does.

Ben Fife's Current Company Details
Base Case

Base Case

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Co-Founder and Chief Marketing Officer
Park City, UT, US
Website:
getbasecase.com
Employees:
5
Ben Fife Work Experience Details
  • Base Case
    Co-Founder And Chief Marketing Officer
    Base Case
    Park City, Ut, Us
    View
  • Genomic
    Founder
    Genomic Sep 2023 - Present
    Park City, Utah, Us
    View
  • Fluid
    Partner (Passive 2022-2024)
    Fluid Sep 2022 - Aug 2024
    Salt Lake City, Utah, Us
    Passive Partner/Board Advisor from 2022-Exit in 2024
    View
  • Fluid
    Partner And Board Advisor
    Fluid Dec 2019 - Aug 2022
    Salt Lake City, Utah, Us
    Transformed the struggling agency into a successful entity by establishing a strong analytics and data science team, developing a data science infrastructure, streamlining the media planning and buying processes, implementing cross-training initiatives, and utilizing data effectively. This led to 30x growth in agency profitability and the scaling of the team to accommodate more clients.
    View
  • Fluid
    Chief Digital Officer (Cdo)
    Fluid Dec 2019 - Aug 2022
    Salt Lake City, Utah, Us
    Innovated with cutting-edge technologies and processes, such as media placement attribution and real-time optimization models for search, display, video, mobile, and social advertising. Scaled digital and traditional media planning and buying teams.Conducted web analytics, social media analytics, creative optimization, segmentation/persona development, and established a technology and measurement framework. Provided mentorship and project guidance to data scientists.Led team that ran a successful gubernatorial campaign against a better-funded, popular former governor.Developed "Heimdall" a big data and artificial intelligence tool to assist in intersection-level media placements, audience segmentation, personas, and other insights.PythonTableauDatabricksSparkmySQLPowerBIMachine LearningGoogle AnalyticsBigQueryStripeFacebook
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  • Lippe Taylor
    Executive Vice President, Media Science
    Lippe Taylor Apr 2023 - Aug 2023
    New York, Ny 1, Us
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  • Boncom
    Sr. Director Media Sciences
    Boncom May 2018 - Dec 2019
    Salt Lake City, Utah, Us
    Media Science Group combines the best data science, analytics, and research with experienced media planners, strategists, and media buyers to help clients plan, execute, and optimize earned, influencer, and paid media buys across digital, radio, tv, print, OOH, and emerging and interactive experiences.Managed significant advertising budgets comparable to Fortune 50 companies.
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  • Boncom
    Group Director, Data Science, Analytics, And Strategy
    Boncom Jul 2012 - Dec 2019
    Salt Lake City, Utah, Us
    I led the Data Science and Advanced Analytics Group at Bonneville Communications.Developed "Cerebro," an artificial intelligence tool for understanding and predicting audience behavior.Major Clients include: United Nations Foundation (#GivingTuesday) Huntsman Cancer Institute Smithsonian State and Municipal GovernmentsPaid Advertising agency of record for the Mormon Church.Developed media placement attribution and real-time optimization models, processes, and visualizations for search, display, video, mobile, and social advertising. Conducted web analytics, social media analytics, creative optimization, segmentation/persona development, and technology and measurement framework development.
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  • Adroll, A Division Of Nextroll
    Customer Advisory Board
    Adroll, A Division Of Nextroll 2018 - 2019
    San Francisco, Ca, Us
    Member of AdRoll's Customer Advisory Board.
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  • Adobe
    Customer Advisory Board
    Adobe Nov 2014 - Dec 2016
    San Jose, Ca, Us
    Member of the Customer Advisory Board for Adobe Marketing Cloud. Collaborated with peer executives from Home Depot, Marriott, Vodafone, Liberty Global, American Express, Scripps, Samsung, Fidelity, Fox, Fairfax, Suncorp, Accordant, NAB.Assisted Product Owners in building Adobe Audience Manager.
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  • Ensign College
    Advisory Board And Adjunct Professor
    Ensign College Oct 2014 - Dec 2015
    Salt Lake City, Utah, Us
    Advisory Board for LDSBC's Social Media and Digital Marketing program.Developed and taught Social Media and Digital Analytics (SMM 150)
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  • Brigham Young University - Idaho
    Adjunct Economics And Accounting Faculty
    Brigham Young University - Idaho 2010 - 2013
    Rexburg, Idaho, Us
    Developed and taught pilot online courses in undergraduate microeconomics and managerial accounting. I stand against BYU's treatment of LGBTQ+ students.
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  • Real Chemistry
    Manager, Analytics And Insights, Social Media Group
    Real Chemistry Mar 2011 - Jun 2012
    New York, Ny, Us
    Helped the world’s top companies make better decisions by helping them understand what the data is saying, and what they need to do about it.Helped WCG (now Real Chemistry) become one of the top fastest-growing agencies in the world. Clients included Intel, HP, SAP, Rackspace, P&G, Hershey, Pfizer, and Sanofi.Analyzed data from hundreds of unstructured sources and conducted influencer identification/strategy, social media listening/trends, social media benchmarking/ranking, model building/econometrics, and ad hoc analysis. Trained others in advanced Excel/VBA modeling techniques.
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  • Innovative Ventures
    Entreprenuer
    Innovative Ventures 2009 - Mar 2011
    • As a social entrepreneur I created Project Segue to help fix the student labor market in rural college communities where bright college students compete for unskilled low pay jobs. I developed an outsourcing model to source skilled projects from high labor-rate areas to rural college low-labor rate areas. I also started a student temporary staffing company to get college students working with local and regional companies. • I co-founded Snake River Print Solutions, which uses rules-based software to minimize printing costs, the company also services and maintains printer fleets. I managed all the financial and technical (software) aspects of the company.
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  • Ecolab
    Jr. Division Controller/Sr. Financial Analyst – Ecolab Emea, Zurich Switzerland
    Ecolab 2009 - 2009
    St. Paul, Mn, Us
    Helped a Fortune 500 company develop insights and ideas for improvement over a 24 country region.• Worked 20 hours a week during my MBA, and full time afterwards until my student visa expired.• Built a new Excel based system to dramatically reduce the time it took to create the annual plan and budget.• Connected monthly excel reports directly into Hyperion database to allow detailed view of results in real time.• Summarized financial reports, identified reasons for changes, and suggested actions for improvement to general manager • Worked with senior managers from marketing, supply chain, finance, and treasury in many different countries.• Analyzed how exchange rate fluctuations affected costs, sales, and inventories.• Built bridges so that data from inconsistent country databases and reporting systems could be compared.
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  • Elevation Labs
    Manager Of Financial And Operations Analysis
    Elevation Labs 2007 - 2008
    Idaho Falls, Idaho, Us
    Helped turn around a struggling small company by improving overall profitability, cost visibility, and efficiency. (Northwest Cosmetic Labs - Now Elevation Labs.)Increased profitability from break-even to 15% by analyzing and implementing pricing changes across our portfolio.Reengineered and automated quoting process, created planning/budget process, and built real-time profitability reporting system.Initiated transition towards using activity-based costing and increased company understanding of cost drivers.Led effort to change bonus structures to better encourage profitable activities.
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  • Melaleuca:The Wellness Company
    Financial Analyst
    Melaleuca:The Wellness Company 2006 - 2007
    Idaho Falls, Id, Us
    Helped a mid-sized multinational company become more efficient, focused, and profitable.Saved over 2 million annually in labor-related costs by making our call centers more efficient.Maintained financial database and created new real-time company-wide budgeting and reporting systems which improved forecasts, saved weeks of budgeting time, and decreased errors.Oversaw budget reviews for IT departments and business development departments.Assisted in identifying, analyzing, and implementing customer retention initiatives. Analyzed proposed projects and acquisitions to ascertain if they were financially justified. Taught colleagues how to use advanced Excel functions and VBA programming to improve the quality of their analysis and to automate time-consuming tasks.
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  • Shell
    Finance
    Shell 2006 - 2006
    London, England, Gb
    (Prometheus Energy, Clean LNG, acquired by Shell Technology Ventures)Worked with the executive team to prepare the startup for its successful IPO on the Alternative Investments Market of the London Stock Exchange.Constructed 5 year pro-forma financial models of all the company’s operations including over 100 planned LLC subsidiaries and partnerships.Prepared pro-forma statements of operations, balance sheets, and stockholder equity for company IPO documents.Helped write business plan for company’s joint venture with a Polish energy company. Led committee to evaluate and recommend changes in company structure and company communications. Helped determine what areas of our supply-chain could be outsourced.
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  • Teton Trading Company
    Sole Proprietor
    Teton Trading Company 1998 - 2005
    Early eBay and Paypal based eCommerce company dealing in collectibles.Bought, Traded, Sold
  • Boy Scouts Of America
    Executive Board Member
    Boy Scouts Of America Feb 1998 - Feb 1999
    Palo Alto, California, Us
    Council Executive Board for the Grand Teton Council, BSA
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Ben Fife Skills

Strategy Leadership Analytics Analysis Entrepreneurship Microsoft Excel Public Speaking Social Media Financial Modeling Marketing Training Data Analysis Start Ups Digital Marketing Business Development Forecasting Public Relations Fundraising Web Analytics Economics Financial Analysis Finance Budgets Online Advertising Big Data Data Mining Pivot Tables Vba University Teaching Nonprofits Mysql Java Html Tableau Visual Basic Lecturing Academic Non Profits Advertising Marketing Strategy Data Visualization Social Media Marketing Python Management Team Leadership Team Building Customer Segmentation Strategy

Ben Fife Education Details

  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Big Data
  • University Of St.Gallen
    University Of St.Gallen
    Mba
  • Brigham Young University - Idaho
    Brigham Young University - Idaho
    Business Mgt.
  • Brigham Young University
    Brigham Young University
    Recreation And Youth Management

Frequently Asked Questions about Ben Fife

What company does Ben Fife work for?

Ben Fife works for Base Case

What is Ben Fife's role at the current company?

Ben Fife's current role is Co-Founder and Chief Marketing Officer.

What is Ben Fife's email address?

Ben Fife's email address is be****@****uid.com

What schools did Ben Fife attend?

Ben Fife attended Massachusetts Institute Of Technology, University Of St.gallen, Brigham Young University - Idaho, Brigham Young University.

What skills is Ben Fife known for?

Ben Fife has skills like Strategy, Leadership, Analytics, Analysis, Entrepreneurship, Microsoft Excel, Public Speaking, Social Media, Financial Modeling, Marketing, Training, Data Analysis.

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