Ben Fife Email & Phone Number

Park City, Ut, Us

Park City, Utah, Us

Salt Lake City, Utah, Us

Passive Partner/Board Advisor from 2022-Exit in 2024

Salt Lake City, Utah, Us

Transformed the struggling agency into a successful entity by establishing a strong analytics and data science team, developing a data science infrastructure, streamlining the media planning and buying processes, implementing cross-training initiatives, and utilizing data effectively. This led to 30x growth in agency profitability and the scaling of the team to accommodate more clients.

Salt Lake City, Utah, Us

Innovated with cutting-edge technologies and processes, such as media placement attribution and real-time optimization models for search, display, video, mobile, and social advertising. Scaled digital and traditional media planning and buying teams.Conducted web analytics, social media analytics, creative optimization, segmentation/persona development, and established a technology and measurement framework. Provided mentorship and project guidance to data scientists.Led team that ran a successful gubernatorial campaign against a better-funded, popular former governor.Developed "Heimdall" a big data and artificial intelligence tool to assist in intersection-level media placements, audience segmentation, personas, and other insights.PythonTableauDatabricksSparkmySQLPowerBIMachine LearningGoogle AnalyticsBigQueryStripeFacebook

New York, Ny 1, Us

Salt Lake City, Utah, Us

Media Science Group combines the best data science, analytics, and research with experienced media planners, strategists, and media buyers to help clients plan, execute, and optimize earned, influencer, and paid media buys across digital, radio, tv, print, OOH, and emerging and interactive experiences.Managed significant advertising budgets comparable to Fortune 50 companies.

Salt Lake City, Utah, Us

I led the Data Science and Advanced Analytics Group at Bonneville Communications.Developed "Cerebro," an artificial intelligence tool for understanding and predicting audience behavior.Major Clients include: United Nations Foundation (#GivingTuesday) Huntsman Cancer Institute Smithsonian State and Municipal GovernmentsPaid Advertising agency of record for the Mormon Church.Developed media placement attribution and real-time optimization models, processes, and visualizations for search, display, video, mobile, and social advertising. Conducted web analytics, social media analytics, creative optimization, segmentation/persona development, and technology and measurement framework development.

San Francisco, Ca, Us

Member of AdRoll's Customer Advisory Board.

San Jose, Ca, Us

Member of the Customer Advisory Board for Adobe Marketing Cloud. Collaborated with peer executives from Home Depot, Marriott, Vodafone, Liberty Global, American Express, Scripps, Samsung, Fidelity, Fox, Fairfax, Suncorp, Accordant, NAB.Assisted Product Owners in building Adobe Audience Manager.

Salt Lake City, Utah, Us

Advisory Board for LDSBC's Social Media and Digital Marketing program.Developed and taught Social Media and Digital Analytics (SMM 150)

Rexburg, Idaho, Us

Developed and taught pilot online courses in undergraduate microeconomics and managerial accounting. I stand against BYU's treatment of LGBTQ+ students.

New York, Ny, Us

Helped the world’s top companies make better decisions by helping them understand what the data is saying, and what they need to do about it.Helped WCG (now Real Chemistry) become one of the top fastest-growing agencies in the world. Clients included Intel, HP, SAP, Rackspace, P&G, Hershey, Pfizer, and Sanofi.Analyzed data from hundreds of unstructured sources and conducted influencer identification/strategy, social media listening/trends, social media benchmarking/ranking, model building/econometrics, and ad hoc analysis. Trained others in advanced Excel/VBA modeling techniques.

• As a social entrepreneur I created Project Segue to help fix the student labor market in rural college communities where bright college students compete for unskilled low pay jobs. I developed an outsourcing model to source skilled projects from high labor-rate areas to rural college low-labor rate areas. I also started a student temporary staffing company to get college students working with local and regional companies. • I co-founded Snake River Print Solutions, which uses rules-based software to minimize printing costs, the company also services and maintains printer fleets. I managed all the financial and technical (software) aspects of the company.

St. Paul, Mn, Us

Helped a Fortune 500 company develop insights and ideas for improvement over a 24 country region.• Worked 20 hours a week during my MBA, and full time afterwards until my student visa expired.• Built a new Excel based system to dramatically reduce the time it took to create the annual plan and budget.• Connected monthly excel reports directly into Hyperion database to allow detailed view of results in real time.• Summarized financial reports, identified reasons for changes, and suggested actions for improvement to general manager • Worked with senior managers from marketing, supply chain, finance, and treasury in many different countries.• Analyzed how exchange rate fluctuations affected costs, sales, and inventories.• Built bridges so that data from inconsistent country databases and reporting systems could be compared.

Idaho Falls, Idaho, Us

Helped turn around a struggling small company by improving overall profitability, cost visibility, and efficiency. (Northwest Cosmetic Labs - Now Elevation Labs.)Increased profitability from break-even to 15% by analyzing and implementing pricing changes across our portfolio.Reengineered and automated quoting process, created planning/budget process, and built real-time profitability reporting system.Initiated transition towards using activity-based costing and increased company understanding of cost drivers.Led effort to change bonus structures to better encourage profitable activities.

Idaho Falls, Id, Us

Helped a mid-sized multinational company become more efficient, focused, and profitable.Saved over 2 million annually in labor-related costs by making our call centers more efficient.Maintained financial database and created new real-time company-wide budgeting and reporting systems which improved forecasts, saved weeks of budgeting time, and decreased errors.Oversaw budget reviews for IT departments and business development departments.Assisted in identifying, analyzing, and implementing customer retention initiatives. Analyzed proposed projects and acquisitions to ascertain if they were financially justified. Taught colleagues how to use advanced Excel functions and VBA programming to improve the quality of their analysis and to automate time-consuming tasks.

London, England, Gb

(Prometheus Energy, Clean LNG, acquired by Shell Technology Ventures)Worked with the executive team to prepare the startup for its successful IPO on the Alternative Investments Market of the London Stock Exchange.Constructed 5 year pro-forma financial models of all the company’s operations including over 100 planned LLC subsidiaries and partnerships.Prepared pro-forma statements of operations, balance sheets, and stockholder equity for company IPO documents.Helped write business plan for company’s joint venture with a Polish energy company. Led committee to evaluate and recommend changes in company structure and company communications. Helped determine what areas of our supply-chain could be outsourced.

Early eBay and Paypal based eCommerce company dealing in collectibles.Bought, Traded, Sold

Palo Alto, California, Us

Council Executive Board for the Grand Teton Council, BSA

Mit Professional Education In The Computer Science And Artificial Intelligence Laboratory (Csail), Big Data

Mba

Bs Economics, Informations Systems, Business Mgt.

Recreation And Youth Management