Ben Flandro Email and Phone Number
Ben Flandro personal email
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From eyewear innovation intended for the Seven Summits to technical apparel to survive the far reaches of the Northwest Territories, the last two decades of my existence has been dedicated to creating premium technical gear for the outdoors. From hard goods to soft goods, I’ve built my life and a vast array of products around getting outside to wring every last bit out of our experiences with nature.With over 20 years experience in the outdoor industry, I’ve leveraged my background in Development, Merchandising, Go-to-Market, and Brand Building to put innovative products in the hands of people seeking to enhance their time in the outdoors. Testing, tinkering, and taking to market award-winning products that continue to serve people to this day._SMITH OPTICS // My time as Category Manager of Smith’s core business units – Snow & Motocross, followed by Sun & Optical – was marked by a number of notable moments+ Launch of the world’s first interchangeable lens goggle collection – I/O, I/OS, I/OX, & I/07+ Creation of Smith Evolve program+ Orchestrating integration platforms between goggle and helmet categories and eventually sunglass and helmetFIRST LITE // As VP of Product & Design I directed a number of notable transformations of First Lite’s assortment to accelerate aggressive growth & strengthen its leadership position+ Full-scale revamp of core business unit, developing revolutionary Aerowool and Merino-X fabrics and launching First Lite’s Wick, Fuse, Kiln, and Furnace collection of premium base layers+ Structured long-term transformational road map out through 2025 to bring step-change improvement across all apparel categories from waterproof breathables and insulation, to quick-drying next-to-skin layers for hot-weather. Marquee products typifying this transition include the Omen Stormshelter Jacket & Pant, Refuge Parka & Bib, Trace Shirt & Pant, and Foundry collection.-Through in-depth consumer insights, competitive analysis, and strategic line planning I specialize in establishing long-term vision and bringing ideas from inception, through commercialization and go-to-market, to ensure products make their way into the hands of those who truly need them.
Loop Method
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Chief Operating OfficerLoop Method Jan 2024 - PresentSalt Lake City, Utah, Us
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PrincipalRed Thread Llc Oct 2023 - PresentGrounded in twenty years of Outdoor Product Development, Red Thread supports organizations from design inception to market launch. Bringing twenty years of equal parts hard and soft goods experience, we help companies bring their ideas to life through integrated processes, timeline management, and supply chain strategy.
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Vp Of Product & DesignFirst Lite Jan 2021 - Oct 2023Hailey, Id, Us -
Director - Product And DesignFirst Lite Jun 2017 - Jan 2021Hailey, Id, UsAs Director of Product & Design, my core responsibility is to direct all design, development, specification, and merchandising strategies for FIRST LITE technical apparel & brand-licensing programs. As Director, I work as part of the senior management team to set short-, mid-, and long-term company directives, including brand, supply chain, and organizational strategies.
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Product ManagerFirst Lite Mar 2015 - Jun 2017Hailey, Id, UsPrinciple lead for all design, development, specification, and global market activation of all FIRST LITE branded technical apparel. This role directs projects through design and development, coordinating heavily with global supply chain to ensure quality, on-time execution. Additional technical and creative support given to marketing and sales for market activation.
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Category Manager - EyewearSmith Optics Sep 2013 - Feb 2015Portland, Oregon, UsPrinciple lead for all design, development, specification, and global market activation of all SMITH branded sunglass and optical eyewear. This role directs projects through design, engineering, and product management to ensure quality, on-time execution. Category Manager also works as advance team to prepare marketing and sales for market activation. -
Category Manager - Snow/Mx GoggleSmith Optics Jan 2013 - Sep 2013Portland, Oregon, UsPrinciple lead for all design, development, specification, and global market activation of all SMITH branded snow and motocross goggles. This role directs projects through design, engineering, and product management to ensure quality, on-time execution. Category Manager also works as advance team to prepare marketing and sales for market activation.
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Sr. Product Manager - Snow/Mx GoggleSmith Optics Apr 2008 - Dec 2012Portland, Oregon, UsPrinciple lead for all design, development, specification, and global market activation of all SMITH branded snow and motocross goggles. Responsible for overseeing cross-category development with snow helmet category. Primary liason for communication with international supply chain, operations/purchasing team, as well as sales, and marketing groups.
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Product Manager - Snow/Mx GoggleSmith Optics Oct 2004 - Apr 2008Portland, Oregon, UsPrinciple lead for all design, development, specification, and global market activation of all SMITH branded snow and motocross goggles. Direct communication with international supply chain, operations/purchasing team, as well as sales, and marketing groups to facilitate market introductions.
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Marketing Coordinator / Catalog ManagerSmith Optics Jun 2002 - Oct 2004Portland, Oregon, Us
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Beverage Operations ManagerSun Valley Company May 1999 - Apr 2002
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Assistant Director Of Marketing And SalesReva Llc May 1998 - Apr 2001
Ben Flandro Skills
Ben Flandro Education Details
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Utah State UniversityMinor In Economics -
Utah State University
Frequently Asked Questions about Ben Flandro
What company does Ben Flandro work for?
Ben Flandro works for Loop Method
What is Ben Flandro's role at the current company?
Ben Flandro's current role is Technical Product Expert | Hard Goods, Soft Goods | Design, Development, Global Activation.
What is Ben Flandro's email address?
Ben Flandro's email address is be****@****ail.com
What schools did Ben Flandro attend?
Ben Flandro attended Utah State University, Utah State University.
What are some of Ben Flandro's interests?
Ben Flandro has interest in Alpine.
What skills is Ben Flandro known for?
Ben Flandro has skills like Product Development, Marketing, Trade Shows, Sporting Goods, Advertising, Apparel, Action Sports, Management, Merchandising, Brand Development, Sales, Retail.
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