Multiple, simultaneous, projects were analyzed, designed, and deployed, providing end-to-end UX & UI solutions for a variety of business needs. • Beautiful, intuitive interfaces were created, allowing complex sets of data to be viewed and manipulated with ease.• Each project received a healthy dose of research and business analysis; user stories & user flows were fully explored, with documentation updated throughout. Each process was automated to the maximum extent possible.• Fully prototyped wireframes & designs allowed for rapidly obtained user feedback, informing the design & functionality of the finished product, and delighting users time after time.• Led multiple teams of designers & developers towards achieving the best possible product; leveraged collaborative tools (i.e. Figma), and when it was helpful, made direct edits to designs and code in collaboration with designers and developers. • Throughout, was an advocate for achieving the best product possible, even when it meant digging into the technical parts, such as the database design or microservice architecture.• Organized, accelerated, and improved the internal design & development process by leading initiatives such as: implementing a Design System, upgrading the design software, improving the internal ticket/task manager, and updating the DevOps approach to auto-deploy directly from the code-repository (this also saved thousands of dollars in server costs and closed some security holes).

Tech services, primarily e-commerce and IT maintenance, for contracted clients. ✔ Creation & maintenance of customized web-property including: • E-commerce • Content Management Systems (CMS) • CRM Systems • Learning Management Systems✔ Marketing & Branding services including Marketing Strategy, PPC, SEO, Social, & Email Marketing. ✔ Design & Implementation of IT & software infrastructure for maximum efficiency & productivity: • Windows Server, Active Directory, Group Policy Management, Cloud infrastructure, Networking systems, phone systems, collaboration computing, multi-user synchronized order management software, automated backup & sync, shared use of printer/fax/scan/copy, & mobile access to technology infrastructure for productivity on the go✔ Represented client in a Domain Dispute, including full research and writing of legal brief. 65% savings for client over the use of an attorney, case triumph vs #1 domain attorney, Ari Goldberger, Esq. Clients span a variety of industries, including 3PL warehouses, fashion, professional printing, anti-virus software, corporate training, distance learning providers, and therapists.

Built the company from the ground up in record time achieving $6+ million in revenue in the first year and over 4000 kilowatts of solar installed. The below efforts secured the winning bid on every client that decided to install solar; not one client that was given a proposal decided to use a competitor.Achievements included:• Design of business processes and supporting architecture for efficient management of operations• Design & copy of marketing materials, financial spreadsheets, and proposals• Management of all company financials• Relationship building with vendors, engineers, financing providers and subcontractorsSuccessfully managed "just-in-time" operations to meet tight deadlines, including:• System electrical design & layout• Engineering review & modification - aggressively researched & implemented solar industry best practices that enable maximum ROI: regularly improved the quality & efficiency of the engineered design leading to additional cost savings• Extensive contract review & modification• Verbal & written diplomacy to expedite construction or to resolve any conflicts of opinion among subcontractors and/or AHJ

Led the team in utilizing technology tools and software to achieve e-commerce goals. • Led the team in implementing an interactive, persona based, baby-gear advisor. Developed customer personas by mining order & survey data, geo-mapped for easy visual identification of top performing neighborhoods, then used results to identify top customer segments. • Executed a complete discovery process of all e-commerce related activity as preparation for migration to a new technology platform. This included extensive research for best fit of potential e-comm solutions, with a focus on mobile-readiness and optimal conversion optimization. Results of discovery were converted into a collaborative action plan for the team including a KPI measurement plan to define post-launch success.•Coached creative marketing on how to present a case study on our gear advisor at the Guided Selling Live conference•Compiled a research-based collaborative action plan to improve content marketing & social listening efforts.•Created documentation of IT policies, maintenance, inventory & infrastructure•Successfully launched an Amazon.com sales channel, including technical integration with the internal order manager

Analyzed and improved the various marketing efforts and tools used by PishPoshBaby, increasing the ROI of each tool or effort. Heavily utilized Google Analytics, including event tracking, custom dashboards and split testing via Google Experiments. Also analyzed and adjusted any technical or performance issues with any aspect of the business - from simple IT hiccups to complex bugs that skew entire financial data-sets. Tenaciously invested myself to act on the results of my analyses. Provided a solution for problems, and optimized or re-architected marketing campaigns & materials to be effective. Created or modified code for email marketing, the e-commerce platform, and the internal order manager. When launching new tools, modules or campaigns, led the team towards a functional & effective launch by tailoring training materials for a friction-less user experience, and utilized each team-member's strength towards a combined-effort product.Notable Accomplishments:• Enabled technical management of email marketing to be moved from an expensive outside contractor to the in-house team. Savings of over 70%.• Designed architecture of email drip campaigns to target segments of customers based on order data. Designed queries to pull data from the order manager to be automatically synced with the email marketing platform. • Did a full incremental ROI analysis of multiple tools & marketing efforts.• Led team in identifying core customer needs & the brand's unique selling proposition.• Coded in js,jquery,css & html a randomized trending product carousel and split test it vs the InSparq trending carousel. Results saved $2000 a month. • Significantly reduced IT & Web development costs by gaining expertise in the variety of tools & systems being used. This included the Asterisk based FreePBX phone system, the proprietary Monsoon StoneEdge Order Manager & the Yahoo store built with the yahoo proprietary RTML programming language. Avg Savings of $1000 a week.

Performed market research with a focus on market opportunity, and completed a full competitive analysis. As COO, implemented methods and procedures for efficient & accountable productivity.• Met with investors and potential partners and acted as company advocate. Performed research on effective strategies for pitching & closing startup investors and implemented strategies in pitch deck . • Analyzed legal documents as part of assessing potential partners & investors.• Performed a profit & risk assessment on a $100k Bitcoin mining venture to determine predicted time frame for ROI.