Ben Gagnon Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Milwaukee, Wi, Us

With BVK, I am responsible for day-to-day, strategy and implementation responsibilities for two clients, Priority Health insurance and Bayhealth Hospital. I partner with both clients to plan and execute fully integrated digital marketing campaigns. Most notably for Priority Health, this past OEP/AEP campaign (where 80% of their business is done) drove a 21% increase in gross new members and 34% in net new members. Aside from the strategic planning and executional responsibilities, I am involved in reporting efforts leading to media optimizations that support overall campaign success and well versed the trafficking and setup process for digital marketing campaigns. With BVK, I help manage an AE and AAE as well as assist in agency training efforts for digital trafficking and creative execution.

Milwaukee, Wisconsin, Us

As an Account Manager for CMR, I led the day-to-day and strategic responsibilities for multiple clients within the agency. Most notably, worked with multiple partner agencies and the Whitehouse to plan and execute the national “We Can Do This” vaccine campaign for the Black/African American audience. In addition to my account specific roles, I assisted with new business efforts to continue growing the CMR client base. As a manager I oversaw a team of Account Specialists to help support and grow their marketing knowledge as well as prepare them to take next steps within the agency and their careers.

Milwaukee, Wi, Us

As an Account Executive for BVK Advertising, I lead day-to-day strategic responsibilities for my client, Priority Health Insurance. In addition to the day-to-day responsibilities, I partner with my client to develop strategic insights and recommendations for future client efforts. Most recently, I helped execute a multi-million-dollar integrated media campaign, inclusive of paid search, social media, digital display, radio, print and OOO. During this campaign, I led weekly reporting calls and assisted with optimization efforts that led to an annual YoY increase of 1000% for the Medicare line of business (LOB), 187% YoY for the Individual LOB and 103% YoY for the commercial LOB.

New Berlin, Wi, Us

As an Account Executive for GMR Marketing, I assist with the day-to-day responsibilities for 2 multi-billion dollar clients. One responsibility being management and coaching of a 15-person Field Brand Specialists team located across the country. I also assist in the activation support for each market as well as identifying marketing opportunities that aligned with client goals. My responsibilities for Associated Bank include the brainstorming, development and execution of activations for client affinity partners, such as the Milwaukee Brewers, Green Bay Packers and Minnesota Wild. These activations include social content captures, development of digital experiences for consumer interaction and lead generation. Additionally, I assist in the budget development/management, support team coordination and serve as a main point of contact for both of my clients, Associated Bank and Proximo Spirits.

Milwaukee, Wisconsin, Us

My duties as an Account Executive include the management of budgets upward of 500k and above for multiple clients. Aside from budget management, I lead a team of 15 – 20 marketing professionals to ensure client expectations are met on budget and on time. I oversee and develop award-winning campaigns that have been featured in competition such as Graphis. Aside from the management of my own 4 clients, I assist in the day-to-day responsibilities for 3 clients one being a multi-billion-dollar company. Working at a full-service agency, my expertise ranges across digital, PR, social media, media, creative, reporting and more. As the lead contact for my clients I am responsible for facilitating and leading all client meetings and presentations. Being inbound certified, I am responsible for all inbound campaigns for clients and the agency, where my campaigns have driven open rates of over 85%.

Milwaukee, Wisconsin, Us

• Managed responsibilities for multiple different clients at a time• Involved in the strategic development and execution of integrated marketing plans for the agency and clients• Project lead on all integrated inbound marketing campaigns for clients and the agency• Assisted in development and management of retargeting campaigns and website development projects• Developed campaigns in promotion of multiple webinars held by agency• Managed team of 15 – 20 people to ensure client expectations were met under budget and on time• Project manager for the creative department• Proficient in project management programs (Liquid planner and Webvantage)• Work closely with PR department to assist in pitching and strategic planning efforts• Delivered monthly analytics reporting to clients

• Event Planning for 23 different events.• Social Media manager - All platforms. I created social media campaigns and use to promote our events/company.• Handle Membership services• Marketing and Promotion for association’s events • Write and Format news releases • Manage company website and drafted creative ideas for posts- WordPress• Proficient in Photoshop, Publisher and illustrator. Used to create logos, advertisements and sponsorship forms• Gained proficient experience with Constant Contact and SharePoint• Sales experience from cold calling prospective and non prospective members of CARW• Customer Services through dealing with members on a daily basis.• The ability to manage my time is huge in my job, due to the amount of events we have. They always tend to overlap in time. So time management and task priority is required.

Wauwatosa, Wi, Us

-Managed organizations social media pages and wrote posts to advertise.-Increased organizations Facebook page to 3,906 likes.-Formatted and wrote newsletters and news releases.

-Developed relationships with customers in a limited amount of time.-Learned how to deal with hostile customers.-Developed Multi-tasking skills

-Created practice plans for each practice.-Communicated with parent’s relative to games and practices.-Motivated players to perform to the best of their abilities-Helped take a team that started (0-5) to a (10-9) finish.-Personalized each coaching tactic to achieve the most of each player

Milwaukee, Wi, Us

-Organized individual and team statistics from 2004-Present day.-Handled individual statistics for game days.-PA announcer for game days.-In charge of field production and in house promotion