As the Founder and CEO of Chakalaka, LLC, I lead a team of talented professionals who are passionate about their work and dedicated to the company's growth. With a background in Business Management and Marketing, I possess the knowledge to drive our experienced team toward exploring and capitalizing on new opportunities in the culinary industry. My culinary experience enables me to consistently develop a company committed to producing healthy, nutritious, and flavorful products, collaborating with experts who understand the benefits of healthy lifestyles.

As a Digital Marketing Manager, I lead a dynamic team overseeing up to 11 client digital portfolios. My responsibilities span strategic brand development, comprehensive digital media planning, and collaborative efforts with the Creative and Marketing Team.I excel in managing diverse digital channels, including paid advertising, social media, content creation, and influencer marketing. I've successfully developed and implemented brand strategies, consistently meeting strategic goals. I drive revenue growth by crafting and executing advertising campaigns and tracking metrics meticulously to optimize channels.My role includes managing external vendors, ensuring website development, email campaigns, funnel development, e-commerce, SEM, SEO, and affiliate marketing align with our objectives.Innovating within the digital landscape, I own and lead all client digital and social channels, developing long-term visions and roadmaps. Collaborating cross-functionally, I streamline digital marketing programs, leverage analytics, and enhance user engagement.As the website administrator, I optimize analytics, user engagement, retargeting, and customer feedback. My expertise extends to transforming customer journeys and reporting capabilities. I lead the organization in staying ahead of emerging trends, evaluating digital services, and ensuring consistent branding across the digital ecosystem.My impact is seen in transforming digital properties into strong brand vehicles. I serve as a digital marketing SME, leading the selection of digital tools and managing internal resources and external vendors for program execution. Additionally, I contribute to selecting a digital asset management solution, ensuring compliance, user-friendliness, and accessibility in our digital ecosystem.

I crafted and executed targeted online and social media lead-generation campaigns to enhance brand visibility and attract potential clients.Oversaw the development of financial models for packaging and pricing, ensuring a competitive market position. Communicated findings and recommendations to Sales, Marketing, and senior leaders, garnering necessary buy-in. Established measurement systems for program effectiveness.Generated innovative ideas and communicated potential uses for analytics across the organization. Maintained and enhanced ongoing marketing programs, conducted analyses, and generated insightful reports.Managed paid digital advertising efforts, including social media, display campaigns, custom placements, paid search, and SEO. Collaborated with web designers, video producers, email managers, and acquisition teams to expedite marketing initiatives and campaigns.Participated in strategic plan development, fostering alliances with industry partners and networks to achieve product growth objectives. Influenced sales channel incentives through offer strategy. Consulted with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities.Ensured regular content updates on Ideal Nutrition’s website, collaborating with the sales team to create new subscriber acquisition strategies. Improved, updated, and tested promotional copy on websites.Collaborated with the video team and platforms to create engaging marketing videos for Instagram, Facebook, and YouTube channels. Prepared and managed the traffic for new email marketing promotions.Maintained a weekly marketing schedule/calendar, demonstrating consistent and punctual attendance.

As a dedicated professional, I excelled in fortifying and nurturing client relationships, serving as a vital liaison between the agency and clients to ensure the seamless execution of projects within established timelines and exceeding expectations. My responsibilities extended to effectively communicating comprehensive marketing plans, delivering compelling presentations, and meticulously updating analytics and data reports.Within my role, I spearheaded the administration of advertising strategies, overseeing marketing platforms, and strategically managing media buying initiatives. My adeptness in handling multiple portfolios and accounts underscored my commitment to excellence, characterized by keen attention to detail and exceptional organizational skills, allowing me to proficiently manage concurrent projects.Collaborating seamlessly with internal marketing team members, I facilitated the coordination of channel-specific assets, resources, and campaigns, contributing significantly to the attainment of overarching business objectives. My expertise spans the development, management, and optimization of campaigns across diverse digital marketing channels, including web, content, paid, email, search, and social media.I bring a wealth of experience in overseeing and executing all facets of paid media and digital advertising, ensuring the successful promotion and visibility of our agency's diverse clientele.

In my role at Young Pioneer, I spearheaded comprehensive vendor relations, overseeing negotiations and communications with both local and international partners. Collaborating closely with esteemed clients such as Samsung, iRemax, and other essential corporations, I orchestrated the execution of tradeshows, events, and exhibitions to elevate the brand presence and engagement.Over a span of three years, I successfully expanded our product and service user base, cultivating a loyal clientele exceeding 16,000 individuals. I meticulously managed a monthly marketing budget, strategically allocating resources toward social media paid advertising, Google Ads and traditional marketing channels to optimize brand visibility and drive revenue growth.

In my previous role, I actively implemented innovative sales techniques to drive revenue growth. Collaborating closely with cross-functional teams, I contributed to product development strategies, elevated brand awareness, and efficiently managed events. I played a pivotal role in extending our customer reach to neighboring countries, resulting in a remarkable 140% increase in repeat clientele.