Benjamin Garnica Email & Phone Number

Led International Business Development for the RoLA (Rest of Latin America) region, encompassing strategic initiatives and market expansion across 10 countries: Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and Peru.Increased sales of streaming devices in the region by forging strategic partnerships with.

Panamá, Panama

International Sales Management and Product Development for TV and Audio, overseeing operations in Miami, Venezuela, Panama, the Caribbean, and Puerto Rico, with a portfolio exceeding $100 million USD.Conducted in-depth industry, market research, and competitive analysis to identify B2B opportunities and manage key accounts.Spearheaded 'One Samsung'.

Santiago, Santiago Metropolitan Region, Chile

Exceeded commercial objectives for three consecutive years, managing sales over $40 million USD annually in collaboration with Business-to-Business (B2B) clients.Led communication and aligned product development among three business areas: Digital Marketing, Trade Marketing, and Sales, overseeing a team of 3 managers and 15 commercial team members.Directed.

Santiago Province, Chile

Surpassed the country sales operation’s objective, generating over $19 million USD in revenue.Developed the analytical skills of the sales team to achieve objectives for each Business-to-Business (B2B) partner and brand.Conducted business planning activities, including sales promotions, price reductions, market research, and product management.Aligned.

Chile - Perú

Managed the operations of the S2Go company launch in Chile, assuming the role of legal representative.Selected and developed teams in both Chile and Peru.Held accountability for Marketing Management, Product Management, and Sales Management results.Created and managed the annual sales plan, conducted market research, formulated the country budget, drove.

Santiago Province, Chile

Directed all aspects of marketing management, sales management, product development, and Customer Relationship Management (CRM) for PlayStation.Successfully launched the PS4 console in Chile (November 2013) through direct collaboration with Business-to-Business (B2B) partners.Led brand communication as the sole official PlayStation spokesperson for local.

Santiago Province, Chile

Defined pricing strategies and managed product management for PS Vita, PS3, and respective games and accessories, in alignment with their life cycles.Monitored sales operations, earnings, budgeting, and inventory results based on Key Performance Indicators (KPIs).Successfully launched PS Vita in Chile (February 2012) and Bolivia (April 2012), ensuring.

Santiago Province, Chile

Led and developed marketing teams across Sony's operations in Chile, Bolivia, and Peru, focusing on portable categories such as Digital Imaging (digital cameras and camcorders), Personal Audio, and Car Audio.Established prices, margins, product development strategies, and Business-to-Business (B2B) channels tailored to each market's needs.Negotiated.

Santiago Province, Chile

Successfully managed two categories through the economic crisis in Chile, leveraging analytical skills and market research.Executed cross-category actions involving MP3 players, audio systems, and boomboxes to optimize performance and synergy.Defined effective product management strategies for audio products in Chile and Bolivia, ensuring alignment with.

Santiago Province, Chile

Developed bundles featuring MP3/MP4 players with preloaded Sony Music artists (Michael Jackson, Britney Spears, and Soda Stereo), surpassing sales targets as a result of this innovative initiative.Actively represented Sony at international commercial seminars held in the United States and Japan, fostering global business relationships and strategic.

Santiago Province, Chile

Managed marketing and market planning for the Xplod category in both Chile and Bolivia, driving strategic initiatives to enhance brand presence and market share.Led marketing communications for the launch of USB technology in Car Audio devices, effectively communicating product features and benefits to target audiences.Implemented public relations.

Santiago Province, Chile

Utilized analytics of banks' and retailers' credit card data to provide insights and facilitate strategic decision-making processes.Identified and cultivated new business development opportunities for the company's services and products, leveraging market trends and customer needs analysis.Developed internal marketing communication strategies aligned with.

Santiago Province, Chile

Coordinated BNamericas' participation in conferences and identified potential alliances through the exchange of advertising spaces on the local BNamericas website.Collaborated in event organization and prepared special reports to enhance the company's presence and provide valuable insights to stakeholders.

Business Administration And Master Of Science In Marketing, Business, Management, Marketing, And Related Support Services

Selected For Exchange Term In Switzerland During The Master Of Science In Marketing, Marketing

High School