Benjamin Garnica Email & Phone Number

Led International Business Development for the RoLA (Rest of Latin America) region, encompassing strategic initiatives and market expansion across 10 countries: Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and Peru.Increased sales of streaming devices in the region by forging strategic partnerships with distribution partners.Developed long-term alliances with television partner brands, facilitating the licensing of our operating system in… Show more Led International Business Development for the RoLA (Rest of Latin America) region, encompassing strategic initiatives and market expansion across 10 countries: Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and Peru.Increased sales of streaming devices in the region by forging strategic partnerships with distribution partners.Developed long-term alliances with television partner brands, facilitating the licensing of our operating system in all RoLA countries Show less

Panamá, Panama

International Sales Management and Product Development for TV and Audio, overseeing operations in Miami, Venezuela, Panama, the Caribbean, and Puerto Rico, with a portfolio exceeding $100 million USD.Conducted in-depth industry, market research, and competitive analysis to identify B2B opportunities and manage key accounts.Spearheaded 'One Samsung' projects, coordinating closely with Digital Appliances, Cell Phones, and Enterprise Businesses, and collaborating with Digital Marketing… Show more International Sales Management and Product Development for TV and Audio, overseeing operations in Miami, Venezuela, Panama, the Caribbean, and Puerto Rico, with a portfolio exceeding $100 million USD.Conducted in-depth industry, market research, and competitive analysis to identify B2B opportunities and manage key accounts.Spearheaded 'One Samsung' projects, coordinating closely with Digital Appliances, Cell Phones, and Enterprise Businesses, and collaborating with Digital Marketing, Business Planning, Finance, Online, Procurement, and Operations teams.Managed monthly budgeting for sales deductions, ensuring alignment with marketing communications and social media strategies to drive lead generation for Lifestyle TVs.Led the commercial team, ensuring alignment and achievement of strategic partner objectives.Optimized Samsung’s market presence across physical and e-commerce stores to maintain and grow market share. Show less

Santiago, Santiago Metropolitan Region, Chile

Exceeded commercial objectives for three consecutive years, managing sales over $40 million USD annually in collaboration with Business-to-Business (B2B) clients.Led communication and aligned product development among three business areas: Digital Marketing, Trade Marketing, and Sales, overseeing a team of 3 managers and 15 commercial team members.Directed and monitored the performance of both business units—Video Games (Nintendo, video games, and third-party accessories) and Licensed… Show more Exceeded commercial objectives for three consecutive years, managing sales over $40 million USD annually in collaboration with Business-to-Business (B2B) clients.Led communication and aligned product development among three business areas: Digital Marketing, Trade Marketing, and Sales, overseeing a team of 3 managers and 15 commercial team members.Directed and monitored the performance of both business units—Video Games (Nintendo, video games, and third-party accessories) and Licensed Products (collectibles like Funko and streaming devices like Roku)—focusing on market share, annual growth, go-to-market execution, and new business development.Successfully launched and managed the Nintendo Switch console in Chile (March 2017), working closely with retailers for customer lead generation based on its unique features.Executed digital marketing campaigns to enhance presales of games and accessories, boosting product visibility and customer engagement. Show less

Santiago Province, Chile

Surpassed the country sales operation’s objective, generating over $19 million USD in revenue.Developed the analytical skills of the sales team to achieve objectives for each Business-to-Business (B2B) partner and brand.Conducted business planning activities, including sales promotions, price reductions, market research, and product management.Aligned trade marketing and marketing communications for all launch plans.

Chile - Perú

Managed the operations of the S2Go company launch in Chile, assuming the role of legal representative.Selected and developed teams in both Chile and Peru.Held accountability for Marketing Management, Product Management, and Sales Management results.Created and managed the annual sales plan, conducted market research, formulated the country budget, drove new business development, and negotiated agreements with PlayStation and other third-party publishers.Coordinated marketing… Show more Managed the operations of the S2Go company launch in Chile, assuming the role of legal representative.Selected and developed teams in both Chile and Peru.Held accountability for Marketing Management, Product Management, and Sales Management results.Created and managed the annual sales plan, conducted market research, formulated the country budget, drove new business development, and negotiated agreements with PlayStation and other third-party publishers.Coordinated marketing communications and ensured the proper execution of all initiatives and programs for points of sale. Show less

Santiago Province, Chile

Directed all aspects of marketing management, sales management, product development, and Customer Relationship Management (CRM) for PlayStation.Successfully launched the PS4 console in Chile (November 2013) through direct collaboration with Business-to-Business (B2B) partners.Led brand communication as the sole official PlayStation spokesperson for local media and social media marketing to enhance customer lead generation.Managed the national Profit & Loss (P&L) of PlayStation… Show more Directed all aspects of marketing management, sales management, product development, and Customer Relationship Management (CRM) for PlayStation.Successfully launched the PS4 console in Chile (November 2013) through direct collaboration with Business-to-Business (B2B) partners.Led brand communication as the sole official PlayStation spokesperson for local media and social media marketing to enhance customer lead generation.Managed the national Profit & Loss (P&L) of PlayStation, ensuring the achievement of sales targets and fostering new business development with specialist clients. Show less

Santiago Province, Chile

Defined pricing strategies and managed product management for PS Vita, PS3, and respective games and accessories, in alignment with their life cycles.Monitored sales operations, earnings, budgeting, and inventory results based on Key Performance Indicators (KPIs).Successfully launched PS Vita in Chile (February 2012) and Bolivia (April 2012), ensuring their successful market entry.Conducted key video game release analytics, market research, and product marketing to drive sales and… Show more Defined pricing strategies and managed product management for PS Vita, PS3, and respective games and accessories, in alignment with their life cycles.Monitored sales operations, earnings, budgeting, and inventory results based on Key Performance Indicators (KPIs).Successfully launched PS Vita in Chile (February 2012) and Bolivia (April 2012), ensuring their successful market entry.Conducted key video game release analytics, market research, and product marketing to drive sales and market penetration. Show less

Santiago Province, Chile

Led and developed marketing teams across Sony's operations in Chile, Bolivia, and Peru, focusing on portable categories such as Digital Imaging (digital cameras and camcorders), Personal Audio, and Car Audio.Established prices, margins, product development strategies, and Business-to-Business (B2B) channels tailored to each market's needs.Negotiated manufacturing costs with the factory in Tokyo and Sony Latin America (SOLA), optimizing production expenses.Actively represented Sony… Show more Led and developed marketing teams across Sony's operations in Chile, Bolivia, and Peru, focusing on portable categories such as Digital Imaging (digital cameras and camcorders), Personal Audio, and Car Audio.Established prices, margins, product development strategies, and Business-to-Business (B2B) channels tailored to each market's needs.Negotiated manufacturing costs with the factory in Tokyo and Sony Latin America (SOLA), optimizing production expenses.Actively represented Sony in international seminars held in various countries including Argentina, Ecuador, Bolivia, Panama, Peru, the United States, and Japan. Contributed to defining regional and local marketing communications and strategies, sharing annual sales forecasts, business plans, and general category performance. Show less

Santiago Province, Chile

Successfully managed two categories through the economic crisis in Chile, leveraging analytical skills and market research.Executed cross-category actions involving MP3 players, audio systems, and boomboxes to optimize performance and synergy.Defined effective product management strategies for audio products in Chile and Bolivia, ensuring alignment with market demands.Actively represented Sony in international seminars held in Bolivia, the United States, and Japan, maintaining… Show more Successfully managed two categories through the economic crisis in Chile, leveraging analytical skills and market research.Executed cross-category actions involving MP3 players, audio systems, and boomboxes to optimize performance and synergy.Defined effective product management strategies for audio products in Chile and Bolivia, ensuring alignment with market demands.Actively represented Sony in international seminars held in Bolivia, the United States, and Japan, maintaining closed communication with Headquarters to drive strategic alignment and share insights. Show less

Santiago Province, Chile

Developed bundles featuring MP3/MP4 players with preloaded Sony Music artists (Michael Jackson, Britney Spears, and Soda Stereo), surpassing sales targets as a result of this innovative initiative.Actively represented Sony at international commercial seminars held in the United States and Japan, fostering global business relationships and strategic partnerships.Executed sales and marketing campaigns leveraging other Sony categories, maximizing brand visibility and market impact through… Show more Developed bundles featuring MP3/MP4 players with preloaded Sony Music artists (Michael Jackson, Britney Spears, and Soda Stereo), surpassing sales targets as a result of this innovative initiative.Actively represented Sony at international commercial seminars held in the United States and Japan, fostering global business relationships and strategic partnerships.Executed sales and marketing campaigns leveraging other Sony categories, maximizing brand visibility and market impact through collaborative efforts. Show less

Santiago Province, Chile

Managed marketing and market planning for the Xplod category in both Chile and Bolivia, driving strategic initiatives to enhance brand presence and market share.Led marketing communications for the launch of USB technology in Car Audio devices, effectively communicating product features and benefits to target audiences.Implemented public relations initiatives for the category based on comprehensive market research and customer insights, fostering positive brand perception and customer… Show more Managed marketing and market planning for the Xplod category in both Chile and Bolivia, driving strategic initiatives to enhance brand presence and market share.Led marketing communications for the launch of USB technology in Car Audio devices, effectively communicating product features and benefits to target audiences.Implemented public relations initiatives for the category based on comprehensive market research and customer insights, fostering positive brand perception and customer engagement. Show less

Santiago Province, Chile

Utilized analytics of banks' and retailers' credit card data to provide insights and facilitate strategic decision-making processes.Identified and cultivated new business development opportunities for the company's services and products, leveraging market trends and customer needs analysis.Developed internal marketing communication strategies aligned with corporate values to foster employee engagement and alignment with company objectives.

Santiago Province, Chile

Coordinated BNamericas' participation in conferences and identified potential alliances through the exchange of advertising spaces on the local BNamericas website.Collaborated in event organization and prepared special reports to enhance the company's presence and provide valuable insights to stakeholders.

Business Administration And Master Of Science In Marketing, Business, Management, Marketing, And Related Support Services

Selected For Exchange Term In Switzerland During The Master Of Science In Marketing, Marketing

High School