I joined Torq Interface during its startup phase, focusing on analyzing and presenting pilot study data to lay the foundation for the company's growth. My role involved preparing compelling data-driven business cases for investors and partners, contributing to strategic development. Additionally, I led the brand identity creation, which included designing the app's UI, logo, and producing key marketing materials such as sell sheets, the website, and a promotional video. My combined efforts in brand and business strategy have aided Torq Interface's evolution into a dynamic and innovative industry player.

Plan and implement sales and marketing strategies to achieve company's sales goals. Direct all advertising and promotional material including, digital advertising, print material, and sales events. Manage the sales team and budget, running weekly meetings and setting objectives. Work with upper management on the conception, design and permitting of new projects. Provide direction and collaborate on graphic design, architecture and landscape architecture, to ensure a superior product is brought to market. Key Achievements:• Established key metrics to effectively analyze digital campaign data and reduced cost per acquisition (CPA) by 50% between 2016 and 2017 across an annual digital campaign spend of $300k. • Faced with a difficult permitting process, proactively generated high-quality renderings of entire future development. Assembled a team of off-shore consultants to quickly and accurately advance conceptual design and bring the company’s ideas to life. • Designed and implemented a customer relationship management (CRM) platform, enabling customer follow-up and streamlining the sales process.

Directly involved in all design work at the company; directing marketing strategy and materials, managing the company’s IT infrastructure and web presence, and guiding architectural and landscaping design. Additionally, responsible for the day-to-day management of landscape design and installation, project cost analyses, and assisting in the permitting of projects.

• Managed construction schedule, bi-weekly bank draws and assisted in project cost analysis. • Oversaw marketing program for multiple development projects including, digital advertising, print, direct-mail, and on-site events.

• Critiqued and oversaw improvements to the Options Program, the task of assisting buyers in upgrading cabinets, countertops, flooring, appliances, plumbing, electrical, and outdoor spaces for their new homes.• Designed collateral materials including a one hundred page options catalog, pricing booklets, architectural plans, computer selections system, website, blog, photography of developments and model homes, video testimonials, and power point presentations.

Founded in 2011, Doggy Dates is a fun, innovative and creative pet service company that has grown to service seven towns, employ a staff of 40, and generate over 2 million dollars in annual revenue.• Develop marketing plan and strategies to ensure steady customer growth as the company expands into new towns.• Design and manage the Doggy Dates brand, including logo, website, car wraps, t-shirts and other promotional material.• Manage online web presence and digital advertising efforts.

A Boston based start-up connecting students looking for work with parents looking for help with odd jobs. Winner of the MIT elevator Pitch Competition, and Babson College Business Plan Competition, Bucknell Business Plan Competition, and Polaris Venture Partners scholarship.• Collaborated with team members on overall business objectives and monetization strategy.• Develop user interface (UI), branding, logo, and oversaw the design of the website.• Assemble presentations for venture capital investors.