Head of mobile strategy and execution for Harley-Davidson.- Immediately owned high-level planning for Tier 1 event mobile experiences and within 2 months developed a strategy for critical delivery mid-2023 - successfully delivered - Took on internal management of a multi-million dollar new loyalty feature coordinating with a 3rd party consulting firm to ensure quality integration and user experience- Built a quarterly and annual digital portfolio review and planning process for all teams in the digital omni-channel division- Creating new revenue streams with app-first strategy- Built a new support and sustain workflow for increased app stability and constant improvement- Maintaining 4.5+ app rating- 10-20%+ growth across all major OKRs

I help create and execute product strategy to meet and exceed company goals. I grow your business by developing a long-term strategy, applying user-centric design, establishing reliable delivery, and creating operational efficiencies to get you there. I manage the entire life-cycle of products from strategic planning to execution and measure success to iteratively reach your goals. I also work with your team to identify emerging leaders and help grow them to own these processes going forward.- 17+ years successful Product Management experience- 10+ years successfully optimizing company-wide operations- Develop product strategy and roadmap for large cross-platform projects with cross-functional teams- Improve efficiency of operations to execute company goals- Collaborate directly with internal development team as well as 3rd-party vendors- Leverage market research, user input, and data to drive product decisions- Discover competitive and functional gaps- Identify new opportunities to ensure consistent brand image and superior user experience- Create and own prioritized roadmaps with milestones and delivery dates for multiple product lines- Manage and prioritize multiple backlogs in Agile development environments- Define user stories and acceptance criteria- Drive Sprint prioritization and planning- Lead execution against product plan, anticipate blockers & risks, and provide clear communication to stakeholders- Identify and grow emerging leaders- Remain humble as a team player with a willingness to tackle a diversity of assignments including difficult challenges to somewhat mundane tasks

I immediately held discovery meetings with current pilot candidates. Together, we developed a gap analysis and created workflows and wireframes for what was needed for a pilot MVP. I built out our backlog and Sprint structure then established and managed a worldwide development team to realize the MVP. We were able to launch the pilot program within 6 months and secure one of the top 20 hospital providers for both the pilot program and conversion to ongoing customer.In addition:- Functioned as an advisory board member helping to direct strategy and additional fund raisingGOAL: Complete development of MVP to secure a pilot program with a top hospital provider.RESULTS: Landed one of the top 20 hospital providers as a pilot partner and conversion to ongoing customer.

I reviewed the entire current process and built a quick mapping with failure points and worked with company owners to quantify the cost of those failure points. I built a new optimized workflow and configured the existing CRM, invoicing, and reservation systems to pass information among them much more seamlessly. The new system reduced the ramp up time for new hires by 25%. We also reduced customer drop-offs and refund chargebacks by 15%. In addition:- Setup data access points that allowed for better post-experience marketing engagement in the future.GOAL: Optimize booking management process.RESULTS: Reduced ramp up time for new hires by 25% and reduced customer drops-offs and refund chargebacks by 15%.

I came in and immediately reprioritized things to get a new product line out that was over a year behind schedule. Customer commitments had already been missed and realigned commitments were quickly approaching. We got the new product launched in under 3 months and were able to meet new commitments, upsell some existing customers, and acquire 5 new customers with the new product. Operating expenses went up a bit due to a new VP of Development I suggested to hire to bring a more experienced leader to the younger Dev team. We were able to get the company just past break-even that year.In addition: - Built the Product Management practice- Completed Agile training across the organization- Developed a 3-year roadmap with iterative release plans- Implemented feature prioritization frameworks and roadmap process resulting in a 25% increase in development productivity- Mentored resources to grow in the Product Management disciplineGOAL: Get company to break-even by EOY.RESULTS: Launched a delayed product within 3 months saving two client relationships, securing 5 new clients, establishing Product Management as a new function, and reaching break-even.

I was brought in to help find a better way for Design and Product Development to work together. Working with multiple teams, we developed a proper structure that allowed Design to get better requirements upfront with iterative feedback loops that decreased the time it took to develop product designs by approx. 30%. This resulted in a large decrease in time and cost to launch products and updates. This also resulted in more consistent designs across devices (TV, mobile, web, etc.) which strengthened the brand presence against competitors.GOAL: Reduce time for product designs and improve design consistency across devicesRESULTS: Established a new Agile practice for UX Design resulting in a 30% decrease in design development time and a more consistent experience across multiple platforms.

Reported directly to CMO. Owned and directed the strategy, design, development, and operations of white-labeled, turnkey AdTech and MarTech solutions for large media houses. Created new revenue streams for clients by delivering marketing products for their SMB customers.- Tripled product portfolio by launching new product offerings in social programmatic, native, video, websites, and PPC advertising- Created a new $1mm+ line of business by managing in-house and third-party teams for an order management product- Built product roadmap process and structure for companywide AdTech and MarTech service offerings- Mentored and managed a team of other product and development managers- Established and managed development and fulfillment operations in the US, India, and Philippians- Owned contracts, RFPs, and SOWs with DSP and other tech partners

Managed onsite product innovation team with focus on mobile and wearable solutions to disrupt the healthcare market. Set strategy and secured funding from business segment owners for product development. Worked directly with a top 5 healthcare provider.- Created a fully working Axure prototypes with functional pseudo code which secured an immediate contract and established a 40% increase in pipeline revenue- Built and nurtured a new product design team and process to deliver 25% faster- Worked with industry experts to develop mobile and wearable product strategies for the healthcare market- Led inside sales and business development for consulting services- Managed our product and technology teams to launch an indoor way-finding beta app for our client reducing time lost in their massive headquarters by 20%

Envisioned, directed, and managed the strategy, design, and execution of the Ski & Attractions and Hunt & Fish mobile app platforms.- Established the mobile line of business and launched first mobile ticketing app platform for the ski industry with 80% penetration in North America- Led a team to design and build a heads-up display app inside ski goggles and we were featured at Google I/O- Launched the first mobile app for Hunt & Fish markets resulting in 20% increased margins and provided greener solution to customers- Replaced all competitor apps in the entire Australian & New Zealand region with our mobile platform- Had our mobile app platform featured in April 2011 issue of Winter Sports Technology International- 2012 Information Week 500 Information Technology winner- Received the CEO quarterly award in Q1 2011- Directed, edited, and produced video to highlight our mobile solutions for a local innovation award

Led ideation, direction, and development of a SaaS behavioral analytics solution. Owned the creation of multi-year roadmaps, release plans, Sprint management, and user experience. Built and managed a design team with focus on data visualization for customer interactions across multiple enterprise channels. Mentored promising developers to grow into the Product Management role.- Decreased operational costs for 3rd-gen SaaS solution by 10% due to prioritized roadmap, streamlined UX, and improved backend workflow- Created a more intuitive UX, CRM configuration, and information architecture design which decreased support costs by 30%- Owned all marketing initiatives for 6 months due to company shifts including the complete design and management of trade show initiatives from booth 3D modeling design and fabrication, all printed visuals, scratch-off contest cards, VIP event invites, and all logistics

Developed institute-wide online branding. Designed reusable assets and led website development for multiple colleges, schools, and departments. Defined, designed, and built a CMS/CRM for institute-wide calendaring replacing existing system built by third-party teams. Led sales and integration of the system.