Ben Goss Email & Phone Number

London, England, United Kingdom

Helping our clients connect with their customers through engaging storytelling and creating positive human experiences.

London, England Metropolitan Area

Supporting the commercial growth of Prime Group through diversification of product development and services.Development of commercial sales strategy, sales team network, client servicing and development. Set up of supply chain from China, Vietnam, and Thailand to deliver wholesale volumes of traceable, trusted, and transparent PPE into Europe. Set up PPE procurement process, auditing, and certification to ensure all products are compliant to EU and ISO regulations. Relationship built with BSI UK and China to deliver procurement audits and product certification.Sourcing of Air & Sea freight logistics, UK Bonded warehousing, European distribution & transportation, private medical consultants to deliver content, credibility, and connections.

London, Greater London, United Kingdom

Leading the Hearst live event strategy, business development, client services, design and creative teams with the objective of delivering new, diversified & profitable revenue streams for Hearst Media. Helping Hearst Media in 2018 achieve inflection point.Created & delivered three-year strategic plan for transformation/development of Hearst Live global events.Recruitment, leadership, personal development of live events professionals. Launched two new mass participation events, ELLE Weekender /Women’s Health Live. 12,000 footfall, 30m reach yr one.Developed, launched global event properties for Esquire and Harper's Bazaar. Client partnerships with LG, Breitling, COTY, Mercedes, Mini, B&O, LVMH Launched, growth, bespoke experiential partnership offering to Hearst clients: Unilever, L’Oreal, Jaguar, Natwest, The Crown Estate, Starbucks, COTY, LG, Travelbag, The Edrington Group.Developed live events audience database to help clients audiences for their Live experiences target.

London, United Kingdom

Member of leadership team, grew net profit over five-year period.Integration of six offices into TRO network. supporting cultural, commercial integration.Leadership, development team of 20.Set up joint venture with TRO, FUSE & OMG to capture media spend for experiential activationDeveloped & grown business across global markets including development of Nissan Europe & Asia Pacific business Lead & won Omnicom pan-European pitch for experiential activation contract of UEFA Champions League Final sponsorship for Nissan

London, United Kingdom

Setting the experiential strategic direction for Nissan and the implementation of their experiential campaignsWon the competitive pitch to be Nissan retained experiential agency in January 2011 and then the contract to run the day to day management of the Nissan Innovation Station brand centre at the 02 in March 2012Formation of a 11 strong full time team of MSc / PHd qualified Sport Scientists educating the core 16 – 24 year old audience & Lucozade Sport sales teams on sports nutrition and benefits of Lucozade Sport products to athletic performance Creation of a diploma level online sports nutritional educational resource for sports coaches, teachers and key opinion leaders with in sportStrategic direction, management and implementation of the Lucozade Sport expert recommendation programme Directed a Lucozade Sport Lite experiential sampling campaign which increased sales of product by 22% in the targeted health and fitness gyms

London, United Kingdom

Creation and implementation of Team Bowerman, a running influencer programme to authenticate Nike Running products through word of mouth and social media within the running community Won pitch for the activation of Nike Great Run series sponsorship through experiential activity strategically aligned with Nike ‘This is The Run’ creative themeMercurial Vapor IV Boot launch, Integrated experiential campaign targeting the football obsessed teen and elite professional footballer. Significant increase in word of mouth through brand tracking and Nike top selling football boot for 2008Nike Football Development Manager, targeting education and trial of Nike football boots to the professional football player.

London, England Metropolitan Area

Delivering event services for clients at the 2006 FIFA World Cup (4,500 delegates), 2006 / 2007 UEFA Champions League Final and the 2007 32nd Americas Cup in Valencia

London, United Kingdom

Activation of UEFA Champions League sponsorship for Ford Motor Company. Project management of the UCL Final customer and fan experience at the Final in Manchester, Gelsenkirchen and Istanbul.Delivering pan-European campaigns which gave ROI to Ford.Working with multiple pan-European offices and clients.

Bsc

Education record