This role leverages two decades of marketing and liquids experience to launch and grow Warner's in Australia, working closely with their UK HQ and local distributor.

Your story is your future, and I help leverage yours to catalyse your business goals - providing creative marketing solutions to business challenges - channel-neutral but often using social, publicity, experiential and SEO.I create branded content, digital strategy, consumer engagement, live activations, online buzz and 3rd-party endorsement via social media, micro and macro influencers, experiential and earned media; for both B2B and B2C clients.Brands worked with include Hickson House Distilling Co, Warner's Distillery, The Pink Stuff, Scrub Daddy, Jordans, Nando's, Jenny Craig, McDonald's, Greggs, Toptask and Hanging Gardens of Bali; while agencies consulted to include London's Karmarama, Mischief, Splendid and W Communications; plus PPR, Dialogue, Maverick, EGPR, Stellar* and The Mint Partners in Sydney.

Extra Brain provides easy-to-access, specialist skills when our clients (and other consultants) need them. Our ‘Advisory Team’ model gives you selected experts, ready to deploy against new challenges, as and when you need them. I'm the marcomms creative guy in the mix of much bigger brains....

My role set creativity at the heart of a remarkable growth curve for Dialogue, while managing multi-brand client portfolios and the agency's relationships with senior media, creatives, celebrities and high-reach social influencers.Client sectors included not-for-profit, healthcare, architecture, real estate, champagne, wine, spirits, beer, F&B, hotels, education, interior design, decorating and DIY.After two years full-time I continued to consult to Dialogue for a further year.

My European Board level contract focussed on championing creativity to grow business from current and potential clients across the extensive iris Worldwide global network and included a major business win from Diageo and organic growth from BMW, adidas and MINI.

My time as one of two Directors running the 40 strong Comms team involved working across the 200 strong Exposure Group and with partner agencies to build consumer engagement into the DNA of our 360-degree marketing campaigns, generate outstanding positive amplification through print, broadcast, social media and especially live experiences, working closely with our Events and Digital teams.My 2010 P&L figures saw our department lauded by PR gurus The Holmes Report as the EMEA Consumer Consultancy of the Year and jump from 24 to 2 in PR Week’s Consumer Consultancies Ranking with £8.6m fee income.Clients included Heineken UK (Tiger Beer, Birra Moretti, Bulmers and Jacques Ciders), Patron Tequila, Skyy Vodka, vitaminwater, Dr. Martens, Barclaycard, Rizla, Levi’s, Triumph Motorcycles, Nike, Umbro and The Prostate Cancer Charity in the UK, plus Samsung, Diet Coke, Lavazza and Imperial Tobacco across Europe, while constantly hunting for new revenue opportunities from these brands and beyond.

Opened Splendid's Sydney office and grew to 12 staff and 7 figure billings in two years.Driving creative excellence for all existing and potential clients. Starting with 360 ideas then developing into integrated communications platforms with digital / social media, experiential, festivals, ambient, peer-to-peer word-of-mouth, key influencer relationship marketing and media relations across heritage and electronic media.Clients included Diageo (Smirnoff, Johnnie Walker, Guinness, Ketel One, Ciroc, Tanqueray, Zacapa), Unilever (Cornetto), YellowTail Wines, MySpace, Johnson & Johnson, OMD Fuse, Sonim and Telstra Bigpond.I still regularly provide creative consultancy to Splendid.

Created and ran major events, experiential and publicity campaigns for the Electrolux Group (including Westinghouse and Simpson), the flagship Westfield Bondi Junction, Nokia (fashion and design led phone launch and seeding programs), Emirates’ marquee at the Spring Racing Carnival, David Jones legendary First Floor (Elizabeth Street) relaunch, Elizabeth Arden (Prevage & Curious), Diageo (Smirnoff, Slate & Red Stripe) and Penfold’s annual Bin range release.

Helped evolve Stellar* from a boutique lifestyle shop to an award-winning, 15-strong outfit handling high profile clients such as BHP Steel, Toyota, Häagen-Dazs, Tigerlily, Zimmerman, Rodd & Gunn, Red Bull, Brown Brothers Wines and Mumm Champagne, including leveraging the latter’s sponsorships of the Melbourne Cup Carnival and the Melbourne Grand Prix.I still consult to Stellar* from time to time.

A pan-European role providing strategic planning and sophisticated market research services to Bates / Saatchi & Saatchi offices in Scandinavia, Central and Eastern Europe. Also ran and Bates’ annual global attitudinal survey, with responsibility for delivery each market individual intel and insights.

Australia’s first youth and lifestyle focused communications agency. Work on multiple fashion and music brands, including Lee Jeans, Lenny Kravitz, Hard Yakka, Saba and Mercedes Australian Fashion Week.

One of fifteen selected from over 6,000 applicants for this gap year marketing induction program which exposed participants to all aspects of internal and external marketing at then market leader IBM.