Bengt Andersson Email & Phone Number

Täby, Se

Täby, Stockholm County, Sweden

Stockholm

Managed sales with Omnichannel Business Partners in Nordic and Baltic, as part of our European team. Main responsible 2013-2024, while titles changed due to organizational topics.-Managed complete channel business with Distribution, major retail, e-tail and value added resellers in the assigned territory. -Part of various cross function teams for PLM, launches, events and marketing to generate leads and sales. -Responsible for forecast, opex and revenue and was the local "go-to" person for partner requests and collaborations.

Kista

Managing the Nordic and Baltic sales and business relations. Generating the annual sales & marketing plan for the territory, managing direct and indirect reports as well as cross functional relationships with business development, vertical markets, PR and event team. Responsible for merchandising team for POS and sales activities in Nordic. Direct management of key strategic accounts in retail, e-tail, B2B and full responsibility for all distribution relationships managing the business mix to achieve sustainable growth in all target sectors. One direct report.

Stockholm, Sweden

Managing the Nordic and Baltic business, generating the annual sales & marketing plan for the territory, managing direct and indirect reports as well as cross functional relationships with business development, vertical markets, PR and event team. Responsible for merchandising team in Nordic. Direct management of key strategic accounts in retail, e-tail, B2B and full responsibility for all distribution relationships managing the business mix to achieve sustainable growth in all target sectors. One direct report.

Stockholm, Sweden

Managing the Nordic and Baltic business, generating the annual sales & marketing plan for the territory, managing direct and indirect reports as well as cross functional relationships with business development, vertical markets, PR and event team. Responsible for merchandising team in Nordic. Direct management of key strategic accounts in retail, e-tail, B2B and full responsibility for all distribution relationships managing the business mix to achieve sustainable growth in all target sectors. One direct report.

- Responsible for 2nd tier development in the Nordic and Baltic region developing partnerships, running events, trainings etc.- Arranging dealer and end user events together with partners or under the Wacom brand.- Finding new business opportunities in core applications, ergonomics, consumer as well as digital signatures.-Responsible for forecast, Opex.

Sollentuna

Full product ownership of Wacom and Pantone business. Expanding in B2B (signature, high end graphics, EDU) and B2C (launch of Wacom Bamboo in retail, e-tail, ED). Launch of Pantone Goe. Member of managment team. 1y teamleader.

Beanstalk managed a handful of clients for business development and sales events:-Furniture business - Mentoring in KPI, ROI thinking.-German display specialist - Investigation of potential for exanding business to Nordics for their touch, OEM, signage, 3D and other special displays. -Network Innovation/Epson LFP. Sales events and new business for Epson LFPetc

Sales and product manager Sweden for computer displays (first 4y), growing business for PRO Trinitron displays, graphic and medical displays. Later part of switching from CRT to LCD and more consumer oriented business.Last 2y Nordic PM for computer displays and external DVD-drives. Product launches, phase in/out, pricing, event planning on nordic scale. Harmonising business model in the nordic sales team.

Nordic Datadistribution (part of Tech Data via aquisitions). I was part of the Apple/Graphics team selling to dealers across Sweden. I travelled extensively in Sweden selling and promoting brands like Sony, Wacom, Quark, Umax and many more. I managed my accounts succesfully and created events, open houses, product launches and trainings. I also ran bigger exhibitions, like Grafex.

Dataservice was my entry to the IT-industry and the Apple environment (starting with Apple Business School - famous at the time). I was part of the Apple team selling mainly to B2B sector such as graphic industry, inhouse production, schools and enterprices in general. We added advanced accessories, like large format printers, Wacom tablets, high-end displays and techniques like ISDN and but also admin-software and office tools. Customers were mainly local enterprices on the Swedish east coast.

For being only 22y, this role was not typical amongst my friends. I sold pneumatic components to industrial integrators, dealers and managed to get consultants to "standardise" constructions with our products. The consultants were important since any SKU they added in constructions and drawings were regularly integrated in machines and other solutions. Integrators were anything from one-man-bands to ABB and Saab. I over achieved budgets and succesfully managed phase in/out of products. I Had my own office, reporting to HQ in Nacka and travelled extensively in the eastern territory of Sweden.

Diploma, Writing Commercial Texts

Activities and Societies: Intense course in writing creative texts for commersial use such as productsheets, PRs as well as editorial.

Dihm, Marketing Management

The central concept of IHM Business School is one of “total business”. The marketing programme includes marketing and business.

Gymnasieingenjör, Electro Engineering

4y of technical engineering studies.