Ben Harrell Email and Phone Number
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With over 18 years of experience in the travel and hospitality industry, I am a seasoned leader and marketer with a passion for driving growth, innovation, and customer satisfaction. As the Managing Director of Booking.com in the US, I oversee the strategy and performance of one of the world's largest online travel platforms, with full US P&L ownership.In my previous roles as the Chief Marketing Officer and the SVP of Brand & Digital Marketing at Priceline, I led the development and execution of integrated marketing campaigns across multiple channels, including TV, digital, social, and email. I managed a team of over 50 marketing professionals and a 9-figure budget annually. I leveraged my skills in financial modeling, business strategy, and analytics to optimize the ROI and efficiency of our marketing efforts, and identified new opportunities for growth and expansion. I am proud of the results we achieved, such as increasing the brand awareness, customer loyalty, growth, and market share of Priceline.
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Managing Director, United StatesBooking.Com Oct 2021 - PresentAmsterdam, Netherlands, NlI sit on the Booking.com leadership team and am responsible for the overall growth and strategy of Booking.com in the US, with full P&L ownership.
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Chief Marketing OfficerPriceline Jun 2018 - Oct 2021Norwalk, Ct, Us -
Svp, Brand & Digital MarketingPriceline Dec 2016 - Jun 2018Norwalk, Ct, UsI am a member of the leadership team, reporting directly to the CEO. I am responsible for all offline and online marketing activities at priceline.com, including:● Brand● Internal and external communications● Marketing data science● Search engine marketing● Meta search marketing● Affiliate marketing● Display marketing● Email marketing● Social● Other marketing revenues● The priceline media group, including ad sales
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Svp, Marketing & StrategyPriceline Sep 2015 - Dec 2016Norwalk, Ct, UsAt priceline.com, I use my experience in the travel industry and the Priceline Group to drive the business forward. I manage a 9-figure budget, leading a 40+ person team. I am responsible for all online marketing activities at priceline.com, including:● Marketing data science● Search engine marketing● Meta search marketing● Affiliate marketing● Display marketing● Email marketing● Other marketing revenues● The priceline media group, including ad salesIn addition, I work closely with the front-end development team to align priorities across the business between the marketing and product teams.I also liaise with counterparts across the Priceline Group to ensure the sharing of best practices and efficiencies at multiple Priceline Group brands.
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Vp Marketing, Planning & AnalysisPriceline Jul 2012 - Sep 2015Norwalk, Ct, UsAt priceline.com, I combine the benefits of a finance background, analytical expertise and a solid business understanding in order to drive business growth.Responsibilities include:● Oversee marketing analytics team● Oversee email marketing team● Directly manage all facets of search engine marketing team● Manage 8-figure annual paid search spend● Work with technical teams to drive development of custom in-house tools for managing paid search, including some dynamic analytical tools you won't find anywhere else● Built out fully-automated reporting tools using Excel, VBA and SQL to improve visibility and efficiency and enable finer-grained management of PPC accounts● Develop forecasting & analytical models to predict results and shift strategic focus● Work directly with teams from Google, Yahoo and Bing to improve direct access to engineers & availability of betas● Advise on strategy with TripAdvisor, KAYAK and other meta-search partners● Lead collaboration with Booking.com, Agoda, RentalCars.com and OpenTable PPC teams● Brand Ambassador
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Director, Financial Planning & AnalysisBooking.Com Mar 2009 - Jun 2012Amsterdam, Netherlands, NlResponsibilities included:● Built out global FP&A function at Booking.com● Ad hoc analysis to drive business profitably forward● Created new financial models to more precisely forecast revenues across multiple channels and geographic locations● Built up team of 8 analysts which worked to provide actionable insights into business● Forecasted full P&L, improving accuracy of forecasts notwithstanding the rapid growth of the business● Implemented expense controls to maintain profitability while not sacrificing growth - a delicate balance!● Forecasted exposure to various currencies to reduce F/X exposure amidst rapid international growth; assisted with hedging● Contract analysis● Brand Ambassador
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Manager, Financial PlanningPriceline Apr 2006 - Feb 2009Norwalk, Ct, UsResponsibilities included:● Forecasting individual product lines on both top and bottom line● Reporting to senior management on daily, weekly, monthly and quarterly basis● Performing ad hoc analysis as requested● Mergers and Acquisitions analysis● Contract negotiations and analysis
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CfoYale Economic Review Apr 2007 - Aug 2008Managed finances of the Yale Economic Review through a period of growth where the magazine saw its first national distribution. Contributed to articles and general management of YER as well.
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Vp, Web DevelopmentYale Economic Review Sep 2005 - Aug 2006Created first functional website for Yale Economic Review using PHP and CSS (primitive, self-taught skills).Also conducted interviews with David Neeleman (then CEO of JetBlue) and Ben Stein (author, Economist, game show host, lawyer, etc.) which were published in the Yale Economic Review.
Ben Harrell Skills
Ben Harrell Education Details
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Yale UniversityEconomics -
Nyu Stern School Of BusinessLeadership & Change Management
Frequently Asked Questions about Ben Harrell
What company does Ben Harrell work for?
Ben Harrell works for Booking.com
What is Ben Harrell's role at the current company?
Ben Harrell's current role is Managing Director, US @ Booking.com | Strategy; Marketing; Analytics.
What is Ben Harrell's email address?
Ben Harrell's email address is be****@****ine.com
What is Ben Harrell's direct phone number?
Ben Harrell's direct phone number is +121242*****
What schools did Ben Harrell attend?
Ben Harrell attended Yale University, Nyu Stern School Of Business.
What skills is Ben Harrell known for?
Ben Harrell has skills like Strategy, Management, Financial Modeling, Business Strategy, Forecasting, Finance, Competitive Analysis, Sem, Online Marketing, Analytics, E Commerce, Strategic Financial Planning.
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