Helping people and organisations to move from the language and ideas of a new way of doing things to actually doing it. Committed to the people part of change and embracing the best bits of what new working methods and underlying technology can do to help along the way.

Helping government organisations to deliver excellent, user focussed digital services. Working with my colleagues in Assurity to find new and effective ways to organise teams and deliver exciting client projects. Establishing the New Zealand branch of the Digital Leaders Network.

My most recent digital startup is building great Mobile / Tablet / Web services for business clients. Working from business model and marketing concepts right through to development and deployment of the end application. They have had a focus on cross platform, data driven mobile web apps that "feel native". We made a deliberate decision to work on solutions for the convenience food industry and franchise market and as result got to work with great people from Flora, McCain and the Subway store network.

It was an absolute privilege to be part of changing the UK government through digital service delivery. I facilitated the creation of digital by default business strategies for The Home Office, The Department for Business Innovation and Skills and The Department of Culture Media and Sport. I then worked to help GDS to grow and mature the way it operated as it moved out of start-up phase. As part of my work to build partnerships with the rest of government I lead on the update to the GOV.UK proposition with departments and agencies. I also undertook market engagement to find great agile digital suppliers to help GDS complete the transition of over 300 agency web sites into the single domain GOV.UK.

I formed Venture4th with colleagues and contacts that share a background in starting or transforming technology ventures and creating real value for shareholders. We decided we wanted a way to work together on a small portfolio of companies where we can make a real, hands on contribution to their success.So far we have worked with companies in sectors spanning Social Media, Publishing, Leisure, Retail, ERP, CRM, Mobile, Education and more.

Magic Studio provides social media tools and a growing wealth of content from publishers, museums and educational communities for use by teachers and learners online.I have led the creation and focused the companies product and market facing strategy such that its service can reduce the cost and raise the effectiveness of online learning. Teachers, Learners, Tutors and Trainers can merge their own content with that of publishers and museums to create exciting online learning experiences in minutes. We are moving the business now to a SaaS model to target education and corporate organizations as well as the end user commerce model we have today.

My colleagues at Venture4th and I were asked to merge and turnaround 5 largely service based companies by their then backers HBOS. I led this process as CEO and got the merged entity into a state where it was approaching cash breakeven and of interest to venture capital backers. I also transformed the core of the business to a more product oriented operation. With the onset of turmoil in the banking system, HBOS removed their support from the business and I took a central role in acquiring the assets and key staff, clients and partnerships to form the new, venture capital backed Education and Elearning product business Lexara Ltd.

Intuitive Media provides a safe and educational social network for primary and secondary school students. I have been involved with IM to create a revised go to market strategy and investment proposition to then allow the founders to market the business to potential funders.

A leader in the area of Intrusion Prevention computer security software, I was asked to join Prevx whilst it was in its original form trading as TrustCorps and was up against a really big challenge - how to break into the corporate security software market against big players like Cisco etc.In my role as Marketing and Business development director I took a key role in rebranding and reshaping the company into a product marketing led operation. We focused the business onto driving consumer downloads, premium upgrades and through this mass adoption approach to set the stage for corporate sales via our growing reputation as a leading 'pro-sumer' security product.

A leading provider of Enterprise Content Management in the 90's and beyond, I built the Mediasurface PLC business from startup leading its team, its product vision and go to market strategy.As we carved out a position of thought leadership, reference sales success and analyst endorsed strategic differentiation I was also central to our success in securing significant expansion funding from some of the worlds leading VC funds including (Goldman Sachs, GE Equity, Reuters, Index Ventures, 3i and Amadeus) As the business moved from rapid growth to preparation for flotation on the UK main market I stepped aside as CEO to focus as a Director on product, positioning and strategy for the organization. During the organizations 'market induced' need to downsize and gain further investment I remained involved to solidify the business. The company then went on to flotation on AIM and then acquisition by Alterian.

When I joined them, Asyst were principally a service business providing customized enterprise applications to corporates for : Accounts, Logistics, HR, Sales, Facilities and Asset managementAs a senior analyst I created a product emphasis for the business and created two CRM / Process re-engineering applications for the company and began to build a sales strategy to take them to market. Through this time I created the opportunity for shareholders to move from an entirely service led business model to a more profitable and scalable product license model.

Product Manager