Lead internal consulting projects in strategy, marketing, and business development projects for 3M Corporate and 10+ divisionsNotable projects:• Product commercialization: Launched Biometrics system by identifying customer values and competitor differentiation, re-positioning benefits, crafting marketing and sales training materials, and executing roll-out plan; generated $xxxK in the first 3 months• Growth penetration: Partnered with 3M China to develop market promotion, sales prioritization, and customer outreach plan; identified 40+ leads & projected X% sales growth• Customer insight: Recommended influencing strategy for utility products by identifying customers journey, key influencers, and product value proposition; projected X% revenue growth• Pricing: Analyzed industrial tape sales and cost data to improve profit margin by simulating product elasticity and identifying outlier customers• Subsidiary development: Collaborated with seven country subsidiaries to assess adjacent product tier opportunities, develop penetration plan and marketing tool; tool is rolling out all major subsidiaries• Adjacent market assessment: Evaluated attractiveness of 20+ technologies, analyzed 3M’s ability-to-win and recommended no-go and developing internal competencies• Competitive intelligence: Analyze Chinese consumer competitors on brand positioning, product portfolio strategy, and product messaging

• Crafted tier-B Go-to-Market strategy by assessing market landscape, conducting voice-of-customers, identifying influencers and purchasing process, developing pricing, positioning, and defining future product roadmap; projected 100% revenue growth in 3 years

• Managed $40M Nissan portfolio with product management and new product commercialization responsibilities• Improved Nissan’s top and bottom line by launching premium and value products; increased Gentex’s product margin and reduced annual price reduction• Led cross-functional team of 40 on cradle-to-grave product launch across engineering, manufacturing, quality, and technical key account; improved profit by 28% and increased adoption from 1 to 4 vehicle lines• Motivated team of 20 to develop product 75% ahead of schedule; received first ever Quality Supplier of the Year from Hyundai Motors