Reported to combined SVP Chief Digital & Chief Information Officer spanning digital, technology and infrastructure. Directed the transformation, agile development and operations of high-impact Consumer and B2B channel digital products and platforms, including Web & Mobile, Mobile Apps, Dealer/Channel/B2B Portal, CRM, Data-driven Targeting & Personalization* Transformation Pillars: Customer Experience, Channel Experience, Ordering Evolution. Partnered with: Engineering, Planning, Manufacturing, Logistics & Delivery improvements.* Long-Range Planning and Strategy, formulation, documentation, and visualization for Senior Executives Incremental funding for innovation & transformation.* Generative AI – Recent leadership of small team exploring impact across the company, capturing Artificial Intelligence use cases, driving pilots seeking efficiency, and discovery of areas for advantage and innovation.

Reported to company's first Chief Digital Officer. Broad architecture of Digital components, explored new digital sales/service, launch of new channels. Synthesized and prioritized digital opportunities including consumer / market / industry trends.* Digital Accelerator / Incubator: Oversaw select product teams in digital business accelerator, vendor and internal. * Partnered to develop offering to digitize Powersports Service, enhanced Customer Account product and features for Polaris Owners providing a reason to return & sign-in. * Launch of Connected Vehicle / IoT programs – Customer Experience & Internal Data Value.

Director of Polaris Digital Center of Excellence. Leading a team of ~60 spanning Digital Products, Digital Experience, Content and Technology delivering consumer experiences across all Polaris brands.Focused on consumer-facing digital experiences, primarily web & mobile oriented, composed of digital products, software development, user experience, content, and operations disciplines.* Teams designed, developed and implemented web / mobile platforms (CMS) driving consumer engagement, product interest, Ecommerce growth, enhanced UX. New technologies, solidified process, and reliable operations reduced future website costs.* Championed movement to digital product and agile teams across all Digital COE disciplines, working to build understanding and a new working model with stakeholders across the company new to digital and agile.* Evolved CRM platforms to manage customer relationships and improve processes with email / lead automation, increasing the capability of marketing & customer service and satisfaction

Leading in digital transformation across breadth and complexity of a Fortune 100 industrial giant. End-to-end digital customer experience scope. Building business growth and customer need focused digital strategies, shaping roadmaps and delivering. Global responsibilities and resources across America, China, India, Europe and beyond.

Delivering forward leaning, pointed and actionable roadmaps that help companies large and small transform and lead with digital. Bringing focused strategy in the digital, mobile, commerce and the omni-channel digital + physical space. Helping businesses cross over and adapt how they go to market, how they work and how they focus on their customer in today's and tomorrow's digital reality.Experience--Working digital across diverse industries; healthcare, retail, apparel, banking, startups. Fortune 50 clients; UnitedHealthcare, Target. Experienced digital commerce leader in mobile, web. Strategist and product leader who understand technology and how it all works; people, business, user experience and technology unified. Leading thinking in emerging highly complex omni-channel customer experience and how it will drive brands for the future.

Key responsibilities included:▪ Proven product leader; Led, managed and set strategy for product teams in the mobile web, tablet, mobile apps and digital tools exploration in physical stores for customers and employees▪ P+L responsibility in tens of millions, multi-million dollar annual budget under management.▪ Delivered Best Buy's fastest growing consumer touch points, growing hundreds of percent per year in traffic and sales. Delivering fast growth and tens of million in revenue year after year. ▪ Responsible for directing multi-million dollar budgets working across a large organization focused on critical digital enablers for the entire company. Played key leadership role from sizing needs and benefits to presentation to key leadership funding boards and then delivery and accountability for outcomes.▪ Built out a capable product management team, attracted digital talent to Best Buy. Managed direct and matrixed agile product and delivery teams flexing from twenty to fifty plus delivering hundreds of customer facing features. Strong focus on user experience principles and customer testing and validation.▪ Demonstrated ability in both discovering and founding new concepts and approaches inside the company and transitioning key products through the innovation funnel to operation; working to define key business and customer metrics to measure success.

Key responsibilities included:▪ Worked with high level executives, vice presidents to C level, on business strategies and how they can be applied in a digital/web based world. ▪ Brought an understanding of emerging and current web approaches/models, trends and technologies/companies and filter that information with an understanding of what our business needs to achieve to recommend strategic paths on the web. ▪ Inspired and co-created Best Buy's "Twelpforce" taking advantage of Best Buy's core asset, its people, and social media delivered a program that helps consumers get answers to any question. Became nationwide Best Buy marketing campaign and won the Cannes Lions, Titanium Grand Prix one of the top awards in advertising.▪ Featured in the book "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business" by Josh Bernoff and Ted Schadler"In Empowered, Forrester’s Josh Bernoff—coauthor of the pioneering book Groundswell—and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online." from official book description▪ Featured in "Harvard Business Review on Aligning Technology with Strategy" article "Empowered" by Josh Bernoff and Ted Schadler - April, 2011▪ Best Buy "Chairman's Innovation Award" Winner 2010 - "Twelpforce""Chairman's Innovation Award recognizes employees that execute a new idea to create value for the enterprise, customer and company. Twelpforce was selected for the award not only on the merits of getting the idea up and running, but for delivering on the promise of the idea that took place over the months that followed its launch."▪ Cannes Lions, Titanium Grand Prix for "Twelpforce""The phrase that came up with this piece was that it was a 'business-changing idea,'" juror Rei Inamoto, CCO of AKQA