Ben Hooley Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Building Creative CommerceGriffin International, Established Brands, and U&I Entertainment Have Joined to Become CITIES Market Studios. A New, Collaborative Tier-One Retail Services Group.Connect with CITIES:www.CITIESms.comLinkedIN: https://www.linkedin.com/company/10531382?trk=hp-feed-company-name Twitter: https://twitter.com/CITIESmsTumblr: CITIESMarketStudios.tumblr.comOffice: 612-335-9500Phone: 763-253-4978Cell: 651-335-5399Email: bhooley@CITIESms.com

Woodbury, Minnesota, United States

Board Member overseeing Uniforms and Equipment for all of the East Ridge Athletic Association Boys and Girls Travel, In-house and Lil Raptors Basketball.

Connectivity Business Group

Responsible for the development and implementation of marketing initiatives worldwide, covering all three major Polaris product groups (Snowmobiles, Off-Road Vehicles, and Victory Motorcycles).

As a Carlson Brand Enterprise consultant, I assist companies with the strategic and analytical components of brand and marketing strategy. • Polaris- Formulated a comprehensive new product go-to-market strategy; identified an optimum pricing structure, an ideal distribution network, an effective promotional strategy and a differentiated product offering to ensure a successful product introduction. • General Mills- Developed a sustainable, revenue driving business model and comprehensive marketing plan for General Mills branded merchandise licensing, allowing them to establish long-term growth amongst the top 100 worldwide licensors. • Proposed marketing plan, “Consumers’ Nostalgia” praised in Advertising Age and Ad Week articles

Created, executed, and oversaw strategic buying efforts for the Target movies department. Led promotional effectiveness development, designed marketing programs, negotiated with key studio partners, developed consistent communications for cross-functional teams and conducted market research and industry analysis to support and grow the business. • Orchestrated promotional effectiveness opportunities within the Movies department, a $656MM yearly business• Developed a competitive advertising matrix allowing the team to effectively identify areas of opportunity within the movie space and take market share from key competitors.• Pioneered a new recent release advertising strategy, with a positive financial impact of an $11MM in incremental GM and $4.6 MM in incremental sales.• Created a marketing plan to drive incremental traffic, while increasing guest basket size, resulting in a potential $51MM in additional sales to the department.

Played a key role in launching Best Buy’s first brand extension, Best Buy Mobile. Developed business plans, conducted industry analysis, facilitated cost analysis and provided recommendations for grand opening. Streamlined the assortment process and oversaw the tactical implementation of Customer Relationship Marketing programs, resulting in significant cost savings and sales increases.• Organized supply chain logistics to/from vendor, distribution centers, store, and return center.• Spearheaded the accessory department of Best Buy Mobile top to bottom; negotiating with vendors, managing in-stocks, ordering product and creating efficiencies, resulting in 150% sales increase YOY.• Developed and managed 300+ SKU assortment; forecasting effectively to exceed our customer availability/in-stock budget (98%).• Guided space management strategy, eliminating unproductive SKUs, while increasing shelf space for margin rich products. Led to GM increase of 30%.

Exceptional experience in managing a multi-million dollar category. Directed inventory management and sales/forecast documentation, while overseeing the development of new analysts. Built and maintained strong relationships with strategic vendor partners to advance company objectives and negotiate key contracts. Conducted market research and consumer purchasing trends to ensure optimal sales performance. • Recognized with World Class Performance award for Demand Planning in 2006.• Introduced statistical analysis tool for SKU assortment which saved accessories department approximately $2.5MM in FY06/07.• Successfully managed 300+ SKUs in approximately 800 Best Buy stores, resulting in a savings of $500,000 in at-risk inventory.• Directed Private Label Solutions (global sourcing in China) for the Cellular Accessories category (long lead time ordering, overseas vendor relationships, projections and assortment/packaging suggestions)

Analyzed and executed strategic initiatives within both the Marketing and Finance department. Defined and positioned the Pepsi brand and products to all of its consumers (end-user consumer, wholesalers, and retailers), established a targeted marketing approach to increase market share, and collaborated with marketing team to ensure execution of marketing tactics.• Formulated ideas and assisted in the management of prestige promotional events for organizations, including the Minnesota Twins• Assisted in the Period/Quarterly close for $250MM business and forecasted future sales figures• Monitored market share of carbonated soft drink and water categories for market and key accounts, providing details on industry trends and current market opportunities.

Mba

Bachelor Of Arts