Oversees design direction for the Digital Experience Product Design division; drives evolution of the design system for Xfinity.com, omnichannel sales, CX. Developing engaging and intuitive experiences that deliver business goals and elevate the customer experience.

Freelance design direction for multiple US based creative agencies. Working across a wide spectrum of projects from brand systems, brand identities, campaign and experience design.

We use digital to make the analog world better.Digital technology is the most disruptive force our world has ever seen. And it’s not good or bad. It’s how we use it that matters. We use it to make the analog world better with everything we create. That can be one person’s world, or our world as a whole. It can improve someone’s experience with a brand. Or have a positive societal impact.We do this by focusing on the intersection of business goals, digital technology and the human experience. We identify where technology can improve social outcomes and use our creativity to unlock progressive solutions.In my role as Head of Product Design, I was responsible for all output of product and service design for AnalogFolk NYC.I managed the teams of both UX and visual design departments to deliver high-quality user-centric designs for global brands. I was responsible for leading the design strategy and visual brand development for multiple global clients, across multiple outputs. I worked alongside other department leads to scope and deliver projects at scale and within budget across product and service design projects, e-commerce platforms, and brand campaigns.Clients: Maybelline New York, Smirnoff, essie, Seedlip Drinks, Michelob Ultra, Urban Decay.

In my role as Design Director, I had oversight of the visual design team at AnalogFolk New York. Managing and developing the skills of a team of visual designers to push the execution of the design and produce best-in-class experiences.I was responsible for the design output across multiple clients, producing work for web platforms, mobile apps, and social campaign content. I led design strategy and visual brand development for global clients across multiple outputs.

In my role as Senior Designer, I was responsible for producing several product design, mobile, and online marketing projects. I worked on brand development and design systems for global clients and award-winning digital campaigns.Clients: HSBC, Chivas, EY, Malibu, Sainsbury’s, Nike, Lucozade, Seat, Blink Fitness.

In my role as senior designer I produced work for Advertising Campaigns, Web Platforms and Social Content.Clients: BT, London Olympics 2012.

In my role as senior designer I produced work for Web Platforms and Social Content.Clients: Heineken, Volkswagen.

In my role as senior designer I produced work for Advertising Campaigns, Web Platforms and Social Content.Clients: Masters Golf, Land Rover

In my role as senior designer I produced work as part of an agile scrum design team to develop a map service for Nokia.Client: Nokia

In my role as senior designer I produced work for Advertising Campaigns, Web Platforms and Social Content. Clients: Nestle, UEFA Champions League

In my role as senior designer I worked as part of the in house design team at ITV producing work for Advertising Campaigns, and Web Platforms.Client: In house

In my roles as design and senior designer I worked within a team of digital designers and developers to produce work for Advertising Campaigns, Web Platforms and Social Content across numerous global clients.Clients: Mastercard, UPS, Maybelline, Nestle, BMW, Xbox, Nescafe, L’Oreal