The whole kit and kaboodle - internal, external, corporate, issues - Integrated comms at the sharp end.

Helping companies creatively manage and enhance their public profile, offering cost effective consultancy to businesses across industry sectors.

Led consumer PR. Formulated and delivered consumer communications strategy including key business critical launches and campaigns. Controlled agency selection and management, together with associated budgets. Head of TalkMobile PR. Communications lead for the business wide crisis response team. Instrumental in delivering Vodafone’s integrated social media strategy.Recent activity:• Led the PR for the national launch and ongoing roll-out of Vodafone’s nascent Quadplay offering. Delivered the national launch with widespread coverage achieved across broadcast, print and online media. Designed an ‘always-on’ programme to deliver a drumbeat of awareness in the long-term. Managed media and industry analyst expectation both reactively and proactively• Designed and implemented the PR programme to support the national roll-out of Vodafone’s 150 store, 4,000 job retail expansion, including agreeing the visit of the Prime Minister to announce the expansion, management of the news media – both nationally and regionally, orchestration of multiple agencies and various internal stakeholders• Established a key CR campaign to foster digital engagement amongst families: My Tech Family, launched in 2015. Developed online tools and a supporting lesson plan to encourage digital understanding between parents and children, delivered through schools. Adopted by more than 5,000 primary schools to date. Increased circulation of Vodafone’s Digital Parenting Magazine to 1 million copies - distributed through NGO’s, schools and charities• Developed and implemented a nationwide, regionally focused campaign to ‘localise’ Vodafone, developing stores and their managers as spokespeople for their local area. Median ROI of 5:1 generated through media coverage and blogger engagement in 100 areas to date• Led PR for Vodafone VIP: Activation of London Fashion Week and Weekend, Vodafone McLaren Mercedes F1 racing team and 16 UK wide music festival sponsorships

Led UK and co-ordinated global enterprise PR activity. • Line managed enterprise team and associated budgets, controlled £1.5 million discretionary spend• Formulated and executed enterprise PR strategy for both UK and global activities• Developed social media engagement strategy• Acted as principal advisor to the board on relevant issues

Responsible for activity surrounding all aspects of PR, in the trade and consumer media, analysts and internal audiences. Provided internal consultancy, support for major campaigns, analyst relations, promotion of key projects and PR agency management. Advisor to the senior board on pertinent issues – including EU regulation of roaming rates, protection of minors from adult content and grooming on mobile. Award winning campaigns include the international gaming award for ‘The Games Arcade Mobile Tour’ (2004) and Mobile News awards for the launch of Vodafone live! (2003), the launch of Vodafone live! with 3G (2005) and the Mobile Choice award for the launch of the Mobile Internet (2007). Sole responsibility for bringing Vodafone’s live music campaign (TBA gigs and live music awards) to life in the UK and proactive targeting of consumer PR opportunities.

Responsible for the planning and implementation of the corporate segment PR programme. Responsibilities included issues management, reactive and proactive PR and internal client consultancy.

Devised and introduced a communications strategy for the Trust including the restructure of the communications department. • Designed and implemented a new approach to the channels used, including social media, building on the communications strategy• Implemented new evaluation model and communications planning tools• Redesigned the Trust website to reflect the aims of the Trust and their key audience• Advised on a new brand identity for the Trust

Diverse account experience gained in B2B, consumer and consumer tech PR. Clients included blue chip companies such as Nintendo, Agfa, Accenture, ATI, SAP, NCR and Cable and Wireless to SME’s and start-ups such as Amino Communications, Maverick, John Brown Publishing and INS