Ben Hurst Email & Phone Number

San Jose, Ca, Us

Own the product strategy and backlog for all MarTech for the Business to Consumer segment using multiple components of the Salesforce marketing ecosystem. Part of multi year transformation investment targeting $200m incremental revenue. Recently managed the transition from our existing email marketing platform driving $4.2m in savings across two years.

San Jose, Ca, Us

Created the end to end product strategy and backlog for multiple custom internal tools aimed at streamlining and automating the email, content and workflow marketing processes. This included an Email Builder tool which saved over 32,000 hours. Partnered with an agile developer and UX team of 10+ people.Significant focus on change management practices including global rollouts, travel, training and support.

San Jose, Ca, Us

Managed the email dev team growing to 50+ people, driving process design, change management, QA, optimisation and internal consultations enabling our teams to better talk to our customers. Extreme scale and complexity, evolving from an EMEA to global focus with multiple stakeholder groups and a matrix structure.

London, England, Gb

Designed and implemented customer lifecycle campaigns and triggers including the customer journey, campaign targeting, messaging, campaign builds and analysis. Liaised with internal design, insights and tech** Website visits driven by email improved by 22% against forecastManaged the transition into a new ESP and owned the relationship, including the creation of an IP warming plan, regular monitoring of deliverability and the development planCreated a short and long-term roadmap to attain business growth targets including automation, personalisation and data driven marketing. Prioritised tasks by comparing effort and impactOwned meta and affiliate partner relationships with multiple commercial models including biddable PPC, aiming to boost website visits whilst maintaining ROIWeekly and daily reporting across channels looking at website visitors, cost, margin and ROI. Built and fed into reporting dashboards to allow better commercial decisionsManaged one direct report

London, England, Gb

Created and implemented content and data strategies and cross channel campaigns to drive lead generation across 12 European subsidiaries. Developed ‘packages’ to allow streamlined marketing operations optimising between a central and local execution approachStakeholder management has been key in this position due to overlapping responsibilities of multiple roles at Microsoft and the relationship with the 12 subsidiariesDeep dived into different data sources to determine campaign success – such as best performing content, email split testing, paid channel return on investment – involved lead tracking and scoring using MarketoCreated and shared marketing strategies to boost performance across the regionProject managed email, website and content package builds as well as content localisations

Toronto, Ontario, Ca

Led solutions development for multiple projects including automation, 1-2-1 comms and ecommerce improvement project.Became expert within wider department for end to end campaign building and planning including: briefing, segmentation, data warehousing, system potential and limits and process logs. Designed and improved operational processes across teams such as quality control procedures (QC/QA), campaign calendars, contact rules management and resourcing for complex buildsExperienced in building segmentations, customer journeys and relational data tables both inside the IBM suite and using raw SQL often using a combination of methods.

Toronto, Ontario, Ca

Responsible for deploying all email communications from Nectar (UKs biggest loyalty programme) and its sponsors including British Gas & Sainsbury's.Management of campaigns at all stages of development including inception, design, build and deployment. Often working on multiple campaigns and having to prioritise jobs using strict time management. Gained significant experience of complex projects that involve multiple stakeholders.Specialist expertise in developing solutions using existing system architecture (IBM Unica and eMessage) as well as testing new releases.Solely responsible for the deployment of market research campaigns. Was part of team that set up a new department within Nectar to provide research as a service. Implemented several changes to simplify and streamline process.Undertake adhoc projects to improve process or best practice either within the team or for departments that work with campaigns. Generally involves putting together documentation and making sure it is widely understood and adhered to.

London, Gb

Analysed data trends to highlight stronger marketing campaigns and sales techniques through several different mediums and distinct businessesAssisted in procurement of new customer relationship management system and database system due to extensive knowledge of current business structureTrained several members of staff including two marketing managers as well as creating a team handbook to assist in training future and existing staff in Excel analysis, database management, marketing, customer services and website developmentBecame point of contact for new email marketing system, Microsoft Office and HTML queries throughout the office, would often work on tasks that were outside the remit of my team

London, Gb

Evaluated data for divisional manager and senior personnel, including geographical market share, split testing results and seasonal variations in demandLearnt graphic design to intermediate with no formal training and individually created new content and marketing for several websitesProduced month end reports on revenues, actual sales, cash remittances and lifetime value analysisAuthorised to edit and send deliveries of marketing to audience of over 500,000 daily

London, Gb

Maintained customer databases and improved them to run more efficiently and provide information in a clearer mannerFirst point of contact for customers through both email and telephone which improved my problem solving and communication skillsDeveloped knowledge of the back end of the business including that of the payment gateway and it’s reporting abilities

Management Bsc, Risk And Forecasting, Management Modelling, Finance, Accountancy, Marketing, Business Statistics

High School